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Show Notes

In this IPR Special Edition, Terry and Pat Gossage, the founder and President of Media Profile and former media advisor to Prime Minister Pierre Trudeau, meet to discuss political communications among other things.

00:16 Terry introduces Pat Gossage

00:52 Terry asks Pat about his career in politics and how it led to public relations

05:41 Pat talks about what it was like working with Trudeau

07:40 Pat discusses the lessons clients can learn from Trudeau’s approach to the media

08:15 Terry asks Pat about the current Conservative government of Stephen Harper and its approach to the media

12:42 Terry and Pat talk about transparency and revisit politicians’ dependence on key messages

17:05 Terry and Pat talk about the value (or lack thereof) of Q&A documents

18:24 Patrick offers some advice to young people interested in public relations

20:51 Terry thanks Pat Gossage and closes the show

Background on Patrick Gossage:

Patrick is one of Canada’s most highly respected public relations practitioners. Drawing on his 35 years of experience in broadcasting, politics and communications, including serving as the prime minister’s press secretary, he established Media Profile in 1986 and provides strategic communications advice and media training to numerous private and public sector clients.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.