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This week on Inside PR, David and Terry talk about the sometimes volatile relationship between journalists and public relations practitioners. They also welcome comments from Doug Walker, Dan York, Bernard Goldbach and Michael Netzley.
Show Notes
00:28 Dave introduces the show and reminds interested people to register for the ‘Talk is Cheap’ un-conference by signing up here.
02:16 Terry announces that the book launch for his novel, “The Best Laid Plans” will take place on November 19 at the Dora Keogh pub in Toronto.
02:55 Email comment from Doug Walker about last week’s topic: Work/Life Balance.
05:02 Dan York calls in with a comment.
06:45 Bernie Goldbach lets us know about the 2007 Personal Branding Global Telesummit that will take place Thursday, November 8.
09:45 Dave introduces this week’s topic: The strained relationship between journalists and public relations practitioners. The topic was inspired by this blog post by Chris Anderson, editor-in-chief of Wired Magazine.
28:53 Terry hands over Inside PRoper English to Michael Netzley from Singapore. Michael also co-hosts the PR Junction podcast with John Hoel.
33:00 Terry wraps up the show.
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Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Hello guys,
I’m glad you brought up the adversarial relationship between PR practitioners and journalists. It reminded me of a recent “meet-the-media” event in one of my classes. The journalists stated (rather emphatically) that they never use media releases in their work. Contrast this statement with what our coordinator stated earlier that the best compliment to our abilities would be to have our media release quoted verbatim in a news piece. You can imagine the 32 perplexed faces in the crowd. Clearly the journalists were there to network with the “future generation” of PR practitioners. I’m already getting a glimpse at the relationship between PR and journalism.
Love the show guys, keep it up! I’m a regular listener.
Joe (Niagara College postgraduate student)
Hi Terry and Dave;
I wanted to leave a comment about the PR/Media relationship. As you know Terry – I work on the clientside. I recently had the opportunity to work on the PR for a non-profit organization and I saw first hand a rather sloppy job of a PR pitch (in my opinion). The pitch itself was good, but the lack of focus and research done on the media list – was horrible. The PR person I was working with basically took the Toronto database and emailed every single person on that list – regardless it seemed to me – of who they were and whether they might be interested in that type of story. Sadly, I kept my mouth shut because I figured the other team member was the pro.
I did however rant about it twice on my own blog (post Pet Peeve, “Overly Comprehensive” List=75% Spam).
Thanks for another very interesting show.