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Following up on our last episode, Martin Waxman, Gini Dietrich and Joseph Thornley, talk about another great interview they recorded at the PRSA International Conference in San Francisco.

This week, we feature Joe’s discussion with Lee Odden about his successful approach to content marketing.

Odden is the author of Optimize – ‘How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing’. He is also the CEO of @TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: content, search, email and social media marketing.

Joe and Odden talk about the book, the ‘people’ behind the SEO, and how to strategically integrate other distribution channels beyond social media and email marketing to promote your content.

Lee Odden is one of the featured speakers at the 2012 meshmarketing conference in Toronto on Nov. 7.

Inside PR will also be there to talk to more thought-leaders and digital innovators and keep you up-to-date with digital trends in our industry.

Watch the video interview on the Inside PR YouTube channel:

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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine Simpson.