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This week on Inside PR Terry Fallis and David Jones discuss how public relations changes during the summer season and welcome a listener comment. Martin Waxman reports from Vancouver.
00:26 Terry opens the show.
02:25 Dave mentions the now famous Billy Bob Thornton interview with Jian Ghomeshi.
03:11 Terry welcomes a comment from Felipe Mangabeira of FirstCom Communications in Sao Paulo, Brazil.
04:30 Terry opens a discussion about how public/media relations changes during the summer season.
13:00 Terry introduces Martin, reporting from the CPRS conference in Vancouver.
15:11 After a brief run-down of some of the events at the conference, Martin introduces the interview segments with Julie Szabo and Darren Barefoot of Capulet Communications, Terry Flynn of McMaster University and Paul Mylrea of the Global Alliance for Public Relations and Communications Management.
28:40 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Nice to see Martin in Vancouver–thanks for including us in this week’s show!
Hi! I´ve discovered your podcast a few months ago and been a fan of it since then, although i´m a couple of shows behind :). I´m a journalist and chief editor of a local newspaper in Portugal and also very passioned about all that is communications related, like PR, media relations or marketing. It´s always good to know the both sides of the “barricade” 🙂
I completely agree with your statement about media relations in the summer and the good oportunity to explore the slow down in the news. I think that in fact this is a good ocasion to release information about a new product or event, but only the ones that you know that in a normal ocasion wouldn´t have a reasonable coverage, or a “softer product” as you call it. Although the summer time may represent an opportunity, the search for news content is also smaller from the public so your audience is significantly smaller. It would be a waste to announce a big thing, that could reach a much broader audience in another time of year.
Well, sorry for the big comment (not twitter like 🙂 and please keep up the good work. Always a pleasure to lesson to your show.
Regards from Portugal
António Marques