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This week on Inside PR, Terry Fallis and Martin Waxman discuss their PR wish lists just in time for the holidays.
00:29 Terry opens the show.
01:28 Martin welcomes a comment from Sallie Goetsch.
03:06 Terry introduces an audio comment from Scott Douglas, of Holyrood Partnership in Edinburgh.
08:49 Martin kicks off this week’s topic: Martin and Terry make their PR wish lists.
20:09 Terry introduces the -30- segment.
23:31 Terry closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Happy New Year, Terry, David and Martin!
I’m an episode behind on this comment but it has to do with your Christmas wish list regarding RFPs and budgets. You mentioned that the client being explicit about the budget of the proposed project helps the PR firm to provide a more accurate proposal. I believe there is also a benefit to the client.
By making the budget clear in the RFP, the client can compare the responses of the competing PR firms more objectively. Without a stated budget, they are comparing approaches that could vary widely depending on the amount allocated. If all the PR firms are using the same budget, the client can more easily compare the value of each response.
As you’ve alluded to, the whole RFP process needs to be revamped. A few months ago I was part of a forum involving professional services consultants and service purchasers to begin establishing best practices for the RFP process. I wrote a blog post about it called “Should we shred the RFP process?”. I’d love to hear feedback from Inside PR listeners on the subject. You can find the post at messagecom.wordpress.com.
The post’s specific link is: http://messagecom.wordpress.com/2009/10/13/should-we-ditch-the-rfp-process/