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In IPR #5, we break some news about David’s future, discuss listener comments, update some news items, review reaction to MRP, debate the implications of news reporters who also blog, and tackle that burning question: Is the news conference dead?

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Show Notes –  Inside PR #5 (32:40)

00:30  Terry opens the show.

01:00  Terry breaks the news that David is moving on to join Fleishman-Hillard Canada.

04:36  Terry and Dave discuss listener comments from Caroline Wilson, Thornley Fallis colleague Keelan Green, and Mark Jones.

08:53  David and Terry talk about some other news items from the past week including Dave’s appearance at the Canada Communications Conference, the CPRS Toronto ACE Awards, and early reaction in the blogosphere to the recently unveiled MRP measurement system.

19:36  Terry introduces a discussion on the implications, if any, of news reporters who also blog about the news stories they’ve written.  The topic was triggered by a three-way blog conversation Terry had on Robert French’s Infopinion and Keith O’Brien’s Ubiquitous Marketing.

26:12  David and Terry discuss the declining utility of the traditional news conference.

31:10  Terry wraps up the show; reminder of feedback e-mail address [email protected]; mention of Waxmail for sending audio comment, invitation to leave a comment on the Inside PR blog.

Intro/extro music:  Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.