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First, apologies for the late arrival of this week’s episode.
Second, starting next week, the show will be posted on Tuesday mornings rather than Monday mornings.
Also, with Terry absent next week, Mitch Joel from the Six Pixels of Separation podcast will be co-hosting with David.
Show Notes
00:27 Terry opens the show and invites listener comments to the comment line (206-600-4741), the show blog, or to [email protected]
01:20 Terry brings up housekeeping items: the show will now be posted Monday nights at midnight instead of Sunday nights at midnight
02:00 Terry will not be co-hosting next week’s episode. In his place, Mitch Joel will join David as co-host. Thanks to Mitch for filling in for Terry.
03:00 David introduces Eric Schwartzman of the On The Record Online’s comment on Inside PR #13 about branding of social media inside agencies.
7:08 Terry and David discuss Eric’s comment
9:42 Robert French supports posting comments as they arrive on the blog page
10:42 Terry mentions the latest special edition of Inside PR with Andrew Laing. K.D. Paine has recommended it to her readers. David brings up having met K.D. in Toronto recently.
13:25 David brings up Podcasters Across Borders and Terry talks about his time at the conference in Kingston, Ontario.
16:10 David and Terry discuss a post on Steve Rubel’s blog about John Edwards’ speech at Gnomedex.
19:45 Terry brings up Canadian Prime Minister Stephen Harper’s bare-bones podcast.
22:12 Terry brings up the Nokia blogger-relations program done by Matchstick, a word-of-mouth marketing company. There is some discussion as to how Matchstick could have done a better job communicating with the blogosphere. David points to Darren Barefoot and Boris Mann as examples of bloggers who were recruited but chose not to participate.
32:14 Amy Cole comments on Chris Clarke’s segment from Inside PR #13
33:33 Chris Clarke contributes his weekly segment
35:20 Terry identifies with Chris’ segment and shares a story of his own from circa 1988
36:40 Terry invites comments to the blog page, comment line, or via email to [email protected]
37:35 David closes the show and looks forward to Mitch Joel co-hosting next week
Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
As a former classmate of Chris Clarke’s, I had to comment on his segment this week.
Listening to Chris talk about the proposals he has been writing and comparing them to the communications plans we wrote in school had me flashing back to those very lessons on communications/strategic plan writing.
I think it’s important for PR students to know that while learning how to write plans and proposals, they will receive conflicting information from all professors. There will be one professor teaching that the plans need to be 10-20 pages minimum in order to be thorough enough. Then there will be another teacher saying that the plan can’t be longer than 5 pages or else it’s too long. The reality is, everyone must be willing to learn all over again when they enter the “real world” and begin writing for bosses and clients.
I think Chris is right in his thinking that if it’s taking to long to write, it will take too long to read. That also had me flashing back to what we learned on day one: know your audience. One style of writing won’t be applicable to all clients.
Thanks Chris for being so open while sharing your experiences as an entry-level employee. Also, thanks to Terry and Dave for continuing to include topics relating to PR students and graduates in your podcast. It has been a great resource for me, and I have truly appreciated your insights.