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This week, Terry and David have a lively chat about conflicts of interest in the agency world, talk about Terry’s work on the Michael Ignatieff Liberal Party Leadership bid, welcome comments from Luke Armour and Paull Young, and Chris Clarke contributes his regular segment.
You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.
Show Notes:
00:30 David introduces the show and welcomes listener comments to the comment line at 206-600-4741.
01:30 Terry mentions Paull Young’s audio comment that can be found on the show blog. Terry points listeners to the NewPR’s Anti-Astroturfing page.
02:00 Terry thanks Luke Armour for his comment. Luke wanted to say that even though he lives in the US, he knows who David was talking about when he mentioned Les Habitants (the Montreal Canadiens).
02:45 David brings up Terry’s work on Michael Ignatieff’s bid for the Liberal Party of Canada leadership race. Terry discovered through this post that Ignatieff is the only candidate with a podcast. Terry says it’s incredible that none of the other candidates in the leadership are podcasting, as it’s a perfect way to get the word out. David adds that Ken Dryden is running for the Liberal leadership as well, a former Montreal Canadien goaltender.
07:15 David brings up a hazy area of PR for discussion: conflicts of interest in relation to client assignments. Terry tells a story from early in his career at Hill and Knowlton, where his Toronto office had a conflict of interest with an H&K office in Honolulu.
11:00 David adds his perspective as a member of a major PR firm, Fleishman-Hillard. His personal opinion is that clients can ask for whatever they want, but as a general rule should reserve issues of conflict to the firms themselves.
15:20 Terry says that the most important issue with conflicts is disclosure. Thornley Fallis has a code of conduct, part of which deals with conflict of interest. According to Terry, the first thing to do is disclose the conflict of interest to the client. Terry adds that he is not a proponent of ditching a smaller client to add a competitor with a bigger budget although the opportunity has arisen and is often tempting.
17:45 David says that chasing dollars is not the way to go. He invites any stories that deal with conflicts of interest through the appropriate channels.
19:50 Terry brings up the conflict agency. He once led a small agency owned by Hill and Knowlton, but operated independently. During his time there, he never received a single referral from Hill and Knowlton. He recommends that conflict agencies not to count on business being passed on from the parent agency.
23:00 Terry says that the bigger the agency, the more conflict of interests arise. He says to be sure to disclose any conflicts to the client. David says that clients will eventually find out if there is a conflict of interest, and Terry adds that the short-term gain is not worth the long-term pain.
24:20 Chris Clarke discusses goals and objectives, as well as titles of PR blogs.
28:10 David discusses goals and objectives. He thinks goals are long-term, whereas objectives are short-term. Terry agrees, and adds that a future show will discuss the difference between strategies and tactics.
29:30 David says that adding “PR” to the title of a blog (or, in this case, podcast) just feels right, although there will eventually be no more titles to choose from. He also mentions that the name “Inside PR”, in some ways, comes from Paul Holmes’ “The Holmes Report”.
33:00 Terry does his segment, “PR Words to Banish”. This week’s word: moot versus mute as in “it’s a moot point.”
34:19 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to [email protected]. He also welcomes any listeners to the Inside PR Blubrry site, which he visited thanks to Jill Pyle.
Music: Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
You guys forgot about one very important thing.
Objectives are MEASURABLE. Goals are broad and encompass the ultimate end of whatever the project is. (E.g., raise awareness about the coolest product ever made that we just created.)
Objectives measure the progress and accomplishment of that goal or goals. (E.g., raise public awareness by 14% by September ’07).
Strategies are the large, encompassing actions to accomplish the individual objectives. (E.g., utilize media relations and social media releases to increase awareness).
Tactics are the individual actions that are part of the strategies. (E.g., call the Wall Street Journal and pitch about the coolest new product ever made to help raise awareness–hopefully to get an ad on the front cover as well.)
Like the little wooden Russian dolls, tactics fit within strategies, both fit within objectives and all fit within the goal.
Blammo!
Thanks Owen. There are so many different definitions for Goals, Objectives, Strategies, Tactics, etc. but I like way you’ve put it. The challenge is to get PR professionals to resist the temptation to leap to the tactical before thinking through the strategy. Happens all the time…
Hi guys,
Thanks for another solid show. I’m not sure if this is happening to everyone, but the Inside PR blog feed is continually renewing itself in my bloglines account.
Every time I open bloglines, I’ve got the same 10 posts from Inside PR there…
Just thought I’d let you know it was happening. Keep up the great work!
There is something screwy with the feed. I’ve noticed it in my Bloglines as well. We’ll get it sorted out…I wonder if it’s a Feedburner thing?
How nice to be mentioned in your podcast. You guys have an awesome podcast, great sound, great energy and you’re both just so witty (David more than Terry 🙂 Michael Seaton raved about your podcast when he and I met for coffee earlier this week, so that meeting reminded me to check iTunes and listen to your latest episode.
The research on the candidates’ websites took about an hour. Some were poorly designed from a navigation standpoint, which made it harder for me to find the info I was looking for.
It’s a shame that although their advancement in this race is based on image, they do a lousy job of using social media to help propel that image forward.
While I know Terry is partial to Michael, I did call about 3 of his competitors to offer my social media assistance. Not one call back. How sad.
Long live the Conservatives for being social media adopters! Hehehehe….
David – just thought I’d let you know that the feed is all fixed up now.
While I’m here I thought I might weigh in with my opinion on the PR blog title debate.
With my blog, people often incorrectly believe that I call it Young PR because it’s for young PR professionals.
While I’m writing for students and new practitioners – that’s not where my blog title stems from.
I get my blog title from my name – Paull Richard (or PR) Young ;-).
Loving the show guys – keep it up!
PR Young, from Young PR