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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on InsidePR, David and Terry discuss the importance of perspective in the world of public relations. Also, they play an audio comment from Mitch Joel, talk more Inside PRoper English, and play another segment from Chris Clarke.

Show Notes

00:29 Terry introduces the show and asks listeners to send comments to [email protected], call on the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.

02:08 Terry informs listeners of the new Inside PRoper English page on the blog. Have a look!

03:55 David informs the listenership that he will be away for IPR #22, and that Michael Seaton from The Client Side will take his place.

05:00 David introduces an audio comment from Mitch Joel, who recommends some great books for business networking and asks Terry and Dave for their top networking tip.

09:10 Terry says that his most powerful networking tip is to be yourself and worry about building the relationship, not selling services. David says, always stay in touch and provide some value so people see you as someone who can help them out.

10:15 Terry invites listeners to check the blog page for comments from David Maister, Luke Armour, Paull Young, and Mark Blevis. David recommends that new listeners check the blog page regularly, as audio comments are posted as they come in.

11:46 Terry introduces this week’s topic: perspective, or viewing a situation from a distance and seeing the big picture. The best PR consultants are the ones who are well-rounded and knowledgeable in many fields.

13:30 David follows up by saying that PR people need to know a lot. What’s going on in the world of politics or entertainment is of interest to many people.

15:45 David says that expecting to come out of PR school and work in either sports or entertainment is unrealistic. Holding on to those interests in important no matter what line of public relations you’re in.

18:40 Terry reveals that he likes to learn. He can come up with several instances where his interests have helped him in his career. He recommends that people hold on to their interests when they enter a firm.

21:08 Terry tells a story about the time he and David worked with Toyota.

25:46 David talks about his work in the sports world, which has helped him in PR.

28:33 Terry asks David what podcasts he listens to, and Terry reveals that he listens to a wide range of podcasts.

29:50 David talks about recent events when outside interests have helped him professionally.

34:35 David introduces Chris Clarke’s weekly segment. This week, networking extended via IABC and CPRS. David and Terry think that it’s most important to join one or the other and try to get the most out of the experience.

38:23 Inside PRoper English: this week, “I” vs. “me.”

41:09 David closes the show and invites listener comments: through email at [email protected], call us on the comment line at 206-600-4741, comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments

  1. Owen Lystrup

    Loved the show guys.

    Too spot on about the entertainment and sports PR.

    In a class of 15 men and 28 women a few semesters back, all 15 men wanted to work in sports. (Except me because I still have no idea where I wanted work.) Some even offered specific sports news channels like ESPN and specific teams they want to work for.

  2. David

    I worked in sports PR for several years and it is a lot of fun, but you soon realize that you work when everyone else is having fun. Sports generally happen at night or on weekends and that doesn’t leave a whole lot of time for a social life.

  3. Mark

    Great Inside Proper English segment this week. While I still make the me/I mistake once in a while, my wife has beaten most of that out of me.

    Now, if we could only get people to drop “you know”!

  4. Terry Author

    Thanks Mark. The me/I conundrum is a classic. I’m trying hard to excise “you know” from my speech although I suspect my efforts are not obvious from listening to our show! Lots of work still to do on that front, and I’m not even a professional athlete…

  5. David

    I’m the king of “you know” land. I need another lazy catchphrase to replace it…I’m think about changing to “know wha I’m sayin?” or “indeed.”

  6. Terry Author

    Well, it had to happen some time. We’ve received our first ever negative comment (that we know of at least). We think it came in from Sophie Evans (at least that was the name in the e-mail address) on our Gmail account:

    “I listened to your podcast #20. Being in entertainment PR, I thought it would be useful/interesting. I cannot listen to more than 25 minutes – what has been said/taught in those 25 mins? It could have been said in 2 seconds and i feel i have wasted my time. People are not interested in small talk, especially when it’s slow and not going anywhere. This is not about PR. I’ll never get that 30 minutes back. Sorry. I hope others are better. I don’t think i can bear to listen again. Just advice. People would rather listen to 5 mins that 45 of nothing. Maybe your friends and family will like it, but not strangers.”

    Ouch! See our verbatim responses below.

  7. Terry Author

    David replied:

    “Sorry it didn’t do anything for you. Looking past your less than constructive closing sentence regarding our friends and families, did you have any thoughts on what you were looking for prior to listening to our effort?

    We do put specific show notes on the iTunes file and the blog so listeners can navigate to the things that interest them without having to listen to one more minute than they absolutely have to.

    As you note, we’re in the same business. I hope you can appreciate that we’re learning as we go and make no claims on being pro speakers, broadcasters or teachers of PR.

    Other than it being slow, dull, uninformative, too long and of interest only to those close to us, did you have any other specific feedback that we could use to make the podcast better in your opinion?”

    Terry replied:

    “Sorry you feel that way. Yours is the very first negative comment we’ve ever had after five months of podcasting. I guess we won’t be able to please everyone. If you are unable to appreciate the important point being made in IPR #20, it’s probably not worth listening to any of our other episodes. All the best.”

    In hindsight, my reply was a bit harsher than I’d intended.  At least she took the time to comment.

  8. Terry Author

    Sophie has checked in with a second comment and all is forgiven. She raises some interesting points that are worth considering as the show evolves. Here’s her second instalment:

    “A million apologies for being rude. I guess i was frustrated and not in the right frame of mind to be listening. I would not be able to do what you do – i would not know what to say in one podcast, let alone 20 – so i admire you for doing that. The podcasts I enjoy are mostly hard news ones – NPR, BBC and NYT – I do not expect that – those people have staff in the hundreds, so my experiences/expectations are way up there, so please don’t take what I said to heart!

    In other more independent podcasts -. I just began listening to a Real Life Real Estate one – I found the first 10 minutes skippable but I enjoyed it more when the host brought in a real estate expert and picked his brain.

    I would look for tips of the trade, for interviews with PR mavens, perhaps analysis of PR strategies that have been in the news, or analysis of PR strategies that you have done, maybe a short run down of media news, e.g. what magazines have folded/launched etc which you could find on Medialifemagazine.com (although maybe that wouldn’t work, because some readers would want Canadian media news, others like me US media news, others still may be listening from UK etc). I don’t read PR Week, but maybe you could discuss issues that are in that, as a springboard – things that are more strategy driven, rather than geographically driven.

    I’m sure you have done tips/interviews/strategy in past podcasts. The point I got from your podcast 20 was expand your horizons and don’t just be a PR-centric person, so maybe that’s why this particular one was less PR-centric. And perhaps I missed ones that were more PR-centric. I would prefer something to-the-point but briefer, rather than longer and more conversational, but obviously people like different things. I’m a New Yorker so I like things fast, information packed and I’m listening on the way to work on my ipod, trying to expand my knowledge. Other people might be listening at home or while doing other things, in which case the more conversational, dj-type podcast that you do would be preferable. And if you changed, they would be upset.

    You can’t please everyone.  Thanks.”

    Thank you Sophie.

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