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This week on InsidePR, David and Terry discuss networking as an important part of the world of public relations. Also, they play an audio comment from Leesa Barnes, change “PR Words to Banish” to “Inside PRoper English”, and play another segment from Chris Clarke.

Please send your comments to us in an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:26 David welcomes listeners to this week’s show and invites them to make use of the comment line at 206-600-4741.

01:15 David welcomes new listeners from Radio Talent Zoo.

02:45 David warns that he is recording this week’s show from his backyard, so beware of the ambiance of the outdoors.

03:45 Terry talks about a comment that Luke Armour recently sent in reference to the segment “PR Words to Banish” and provides some alternative titles, and they chose to change the title of the segment to “Inside PRoper English”.

06:00 David and Terry debate whether or not to commission a jingle from Luke Armour for the newly-named segment.

07:30 David welcomes an audio comment from Leesa Barnes, who applauds IPR’s approach to listener comments and talks about the survey she co-authored, the Canadian Podcast Listeners Survey.

10:55 David thanks Leesa for her kind words and explains that they are not the first to put listener comments in the podcast, but they might be the first to put listeners comments on the blog page as they come in.

12:30 Terry talks about Leesa’s survey in greater detail. He mentions that more women are listening to podcasts than men, and that older generations are listening to podcasts more than the younger generations, among other interesting survey results.

15:50 David waxes poetic on podcasting data for Canadian podcasters.

19:00 Bryan Person of the NewComm Road podcast invites listeners of Inside PR to Podcamp Boston. His comment is available for download on the Inside PR show blog.

20:08 David introduces this week’s topic, networking. Terry talks about building relationships, and David recommends picking up a copy of David Maister’s book, The Trusted Advisor. David then picks up on Terry’s idea that one should always give attention to junior and senior clients and mentions that those behind the front desk can end up with their name on the corner office door.

26:43 David gives some advice: do favors for people, and do information interviews. We’ve all needed help and been there before.

30:00 Terry tells a story of how he spent an hour with a young person he helped out years ago and ended up working with her as a client down the road.

31:00 David uses two tools that he finds fantastic: one is LinkedIn, and the other is Plaxo.

33:00 Terry says that the objective during networking events is not to sell, but to build relationships.

35:25 This week’s segment from Chris Clarke

37:17 Terry and David discuss Chris’ segment, and David closes out the chat by highlighting David Maister’s book and a podcast called Manager Tools.

39:40 This week’s “Inside PRoper English”: “…the reason why…” It’s either “the reason” or “why”, not both.

41:18 Terry invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to [email protected]. Terry and David also welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

This week on InsidePR, David and Terry discuss research as a tool for public relations, welcome text comments from Leesa Barnes and Owen Lsytrup and an audio comment from Shel Holtz, add another word to the list of “PR Words to Banish”, and play another segment from Chris Clarke.

Please send your comments to us in an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar

00:28 Terry opens the show, welcomes listeners new and returning, and invites comments to the comment line at 206-600-4741.

01:50 Terry reads a comment to the blog page from Leesa Barnes. She mentions that she was put on to InsidePR by Michael Seaton from The Client Side.

03:45 David mentions that Owen Lystrup was kind enough to leave a comment on the subject of goals and objectives.

04:55 Shel Holtz leaves an audio comment on the differences between goals and objectives, and strategies and tactics. He uses an excellent World War II analogy to explain their differences that he borrows from Wilma Matthews.

08:50 Terry mentions that For Immediate Release has been nominated for a Podcast Award. He encourages listeners to vote early and often here under the “Business” category. He also says that he looks forward to meeting Shel and Neville at the Podcast Expo in Ontario, California.

09:30 David brings up this week’s topic: research and how it fits into public relations.

10:00 Terry clarifies that they will discuss public opinion or market research. He then says that PR people don’t often know enough about public opinion research to fully understand its uses.

12:00 Terry mentions a former client, Molson, and talks about some research Molson’s PR firm did before Thornley Fallis took over the account.

13:55 David mentions that the “Blind Date” survey had nothing to do with the event it should have been intended to promote for Molson’s.

16:30 Terry brings up research work Thornley Fallis did for an organization called “Breakfast for Learning” and how the survey results surprised the PR team at Thornley Fallis. (Disclosure: Terry now sits on the board of BFL.)

20:04 David says that awareness research is important. He finds research is sometimes lacking, and uses examples such as Sony’s debut of the Walkman and the age-old example of New Coke to support his views.

24:45 Terry says that there is a balance between instinct and research. He follows that up saying that he hopes PR practitioners can understand the strategic value of research and not just its common use as a media hook.

26:45 David says to understand what research is and what it can and cannot do.

27:37 David introduces Chris Clarke’s segment for the week.

30:30 Terry and David thank Chris for his comment.

31:35 Terry adds another word to “PR Words to Banish”. This week: utilize.

33:45 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to [email protected]. Terry and David also welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.