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This week on Inside PR, Terry and David talk about the importance of your company being involved in social media. Also, they welcome audio comments from Colin Douma and Andrew Findlater. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
09:46 Colin Douma calls in with a comment about astroturfing.
11:45 Andrew Findlater calls in with a comment about investing in client relationships.
21:07 Terry introduces this week’s main topic: should your company be involved in social media?
36:07 Inside PRoper English: its/it’s
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Hey guys. Another great show today. I think your thoughts on limiting your discussion of social media are important. It’s nice to have a PR podcast that talks about all facets of PR, not just the newfangled stuff. That said, you’re right in that social media is a big part of PR. You’re on the right track with how you cover the business, and thank you for that.
One comment about the Inside Proper English segment. Considering that this whole segment is about grammatical accuracy, I thought I’d point this out.
Terry said that we’re so used to an apostrophe “connoting” possession in words. Actually, an apostrophe denotes possession in those situations. “Connote” means something is implied. “Denote” means it’s actually being indicated explicitly. So actually, we’re used to apostrophes denoting possession, which leads to confusion between “its” and “it’s.”
As you might be able to guess, Inside Proper English is one of my favorite parts of the show. Rock on, Canadians, and here’s to a Wild-Leafs showdown in for Lord Stanley’s cup.
–Mike from Provident Partners in magnificent St. Paul, Minnesota
Hey Mike, great correction! You’re absolutely right. I misused “connote” in IPR #49. “Denote” was clearly the word I should have used. I’ll take my lumps in IPR #50. Thanks for keeping me on my toes, and for listening…
Ter
Consider it a tip of the cap from one fan of linguistic propriety to another. –Mike