Inside PR 2.34 – Wednesday, December 22, 2010

• • canadian podcasting, Inside PR, PR, social media

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This week on Inside PR, Martin, Gini and Joe finish discussing the trends of 2010 in their final episode of the year.

0:30 Martin opens the show.

1:36 Joe continues on the discussion by talking about his next trend, the social networking darlings: Facebook, Twitter and YouTube.

3:32 Gini references a chart by Business Insider that demonstrates how Twitter is being used.

4:00 Joe cites two Canadian examples of how Twitter is being used as a newswire of sorts.

6:16 Gini brings up the next trend: The PR industry talks about measurement a lot but we don’t really seem to know how to do it.

7:31 Joe mentions a post by Jeremiah Owyang on the subject that he recommends checking out.

8:35 Martin doesn’t think algorithims can explain it all. We need a human perspective.

9:00 Martin talks about a new trend: Too many PR practitioners are focusing too much on broadcasting and not enough on building relationships.

10:06 Joe talks about his final trend for 2010: The drop-off of unique, interesting voices in the blogosphere. He mentions a blog post by Brian Solis on the state of the blogosphere in 2010 on the importance of blogging.

13:26 Gini fears another dot-com burst with all the Google-Groupon type deals taking place.

16:05 Martin announces the last trend of the episode: The reemergence of Wikis.

19:40 Martin recaps the trends discussed in this week’s episode.

20:35 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.33 – Wednesday, December 15, 2010

• • canadian podcasting, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss the top trends in 2010 in part one of a two part episode.

0:26 Martin opens the show.

0:57 Martin announces this week’s topic: a look at trends in 2010.

1:36 Martin shares some listener comments. The first comes from Lisa Gerber.

2:35 The second comments comes from Marike Timmermans, who thanks Martin, Gini and Joe for sharing their perspectives on pitching to the media and “PR spam”.

6:30 Joe brings up a “trend” that never caught on – 3D TVs.

8:30 Joe talks about a trend that particularly stood out to him – the emergence of tablets and the evolution of cellphones and mobile media devices.

9:42 Martin notes that he’s not a Mac or Apple person, but he picked up an iPad and felt like it was something that worked.

10:20 Gini’s husband, who was resistant to the idea of an iPad at first, eventually saw the value in one.

11:15 Joe brings up another trend for 2010: content that is fluid across all devices.

11:30 Gini has seen a big shift toward the clients with respect to web content and materials for many businesses.

12:40 Martin agrees and says it’s reminiscent of an older approach to customer service.

14:02 Martin shares a trend he’s noticed: the number of people embracing social networks. He mentions how the Library of Congress is set to acquire Twitter’s entire archive.

17:11 Martin closes the show and notes that they’ll carry on the discussion in next week’s episode.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.32 – Wednesday, December 8, 2010

• • Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss PR, bloggers and blogola.

0:25 Martin opens the show.

1:48 Martin thanks Mary from Buzz4biz.ca for commenting on episode 2.28 and sharing what she would have changed in her career and Katie Stambeck, a PR student, weighs in on what made sense to her in terms of engagement on her blog.

3:32 Joe feels that when people comment on Inside PR topics of discussion and continue the conversation on their blogs, it validates what they do every week.

5:28 Gini announces this week’s topic, inspired by a blog post by Danny Brown. An anonymous blogger, “Sarah”, shares why she thinks PR people get paid and bloggers don’t. Gini disagrees with “Sarah” and tells us why.

8:55 Martin is surprised by Sarah’s comments and thinks she’s missing some of the main points of the social media landscape and networking.

10:05 Joe thinks Sarah’s post is actually tongue-in-cheek.

13:30 Gini asks Joe how he determined that Sarah’s post was supposed to be humourous and Joe explains.

14:00 Joe doesn’t understand why Sarah is writing anonymously.

15:30 Martin agrees and notes that your opinion doesn’t have much value if you don’t have the guts to stand behind it.

16:20 Joe brings up some good points on the topic of social media “A-Listers”.

18:25 Gini agrees and points out it makes more sense to pitch someone who is an influencer in their niche community than an “A-Lister”.

20:02 Joe mentions that Terry Fallis’ book, The Best Laid Plans, has been selected as one of the final five short-list candidates for the Canada Reads Most Essential Canadian Novel of the Decade. Congratulations, Terry!

21:32 Joe recommends that everyone check out Mitch Joel’s interview with Neville Hobson on Mitch’s Six Pixels podcast.

22:40 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.31 – Wednesday, December 1, 2010

• • Comments, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss PR spam and the difference between community and engagement.

0:25 Martin opens the show.

0:48 Martin announces this week’s topic, based on a suggestion from Petya Georgieva about PR spam. Petya asks what is social media PR spam and how does it differ from press release spam?

1:59 Gini points out that we talk about how bad it is to pitch to people to journalist and bloggers we don’t have relationships with, but many professionals still do it. Why?

3:55 Joe feels that hand built lists should be used whenever possible, but that’s not always possible depending on circumstances.

5:12 Gini shares an example of an unsolicited pitch she received from a vice-president at a global agency.

6:15 Martin doesn’t see any harm in asking if someone wants to receive information first. It helps build relationships.

8:03 Joe really likes Martin’s approach.

9:15 Joe believes a lot of junior practitioners don’t realize a small number of quality hits is a success.

10:20 Martin shares an approach to media relations developed by one of the VPs at energi pr, Lindsay Peterson.

11:15 Martin asks Gini about audience is on her blog, Spin Sucks, who are really engaged.

12:38 Gini differentiates between engagement and community.

14:48 Joe commends Gini on how she’s brought together a community on her various social channels.

16:30 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.30 – Wednesday, November 24, 2010

• • Comments, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe chat about several news items in social media and public relations this week.

0:27 Martin opens the show.

2:01 Martin announces they’ll be discussing several news items this week.

2:20 Martin talks about some things he took away from the meshmarketing conference last week.

3:32 Joe tells us about the Web 2.0 Summit, where he heard that LinkedIn now has 85 million members and a new member is joining every second.

4:40 Joe comments on how fantastic Mary Meeker’s presentation was at the Web 2.0 Summit.

5:10 Joe talks about his guest-stint as a lecturer at Martin’s PR class at McMaster University.

10:24 Joe chaired a conference last week at the Canadian Institute where Richard Binhammer, also known as RichardAtDell, did a presentation on their approach to social media.

13:20 Martin shares a few comments from Inside PR listeners. The first is from Amanda Jai Dynne about a previous episode on personal branding.  Regular listener Petya Georgieva suggests a topic for an upcoming show, PR spam, and gives a shout out to Inside PR on her blog. This week’s final comment comes from Peter Gault, who responds to Inside PR 2.28.

15:12 Gini shares her take on the new Facebook mail.

17:40 Joe wonders if Facebook is trying too hard to become a Swiss army knife? Something that does everything doesn’t do any one thing particularly while.

19:10 Martin brings up some news about Twitter analytics.

20:10 Joe chats about the changes going on at Backtype.

21:17 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.29 – Wednesday, November 17, 2010

• • canadian podcasting, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe and special guest, Donna Papacosta, take a look at the worlds of Public Relations vs. Advertising.

0:29 Martin opens the show.

1:01 Martin introduces Donna Papacosta, Inside PR’s special guest this week.

2:12 Donna tells us when she first started podcasting.

5:15 Gini shares how her company, Arment Dietrich, is celebrating having 1000 fans on Facebook.

7:40 Martin mentions that he has recently finished reading Terry Fallis‘ second book, The High Road.

9:50 Donna adds that when she speaks to writers who are hesitant to podcast any material, she tells them it’s not stealing that they should be worried about. It’s being obscure.

10:40 Martin shares that former Inside PR host, Dave Jones, has made the move from PR to an ad agency. Martin wonders if this is a new trend?

11:39 Gini talks about how she made a shift to a mid-sized ad agency early in her career.

12:48 Donna weighs in.

14:10 Joe thinks all these transitions show that PR people have won the battle.

17:10 Gini shares where she thinks PR people and advertising people differ.

20:17 Joe suggests they invite Dave Jones back as a guest on the show.

20:47 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.28 – Wednesday, November 10, 2010

• • Agency Life, Comments, Inside PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe think back about what, if anything, they would change about their careers.

0:27 Martin opens the show.

1:44 Martin shares a comment from two listeners. The first comes from Victoria, a PR student. Victoria mentioned Inside PR as a podcast she really enjoys listening too.

2:09 Eden Spodek, who was mentioned in last week’s episode, shares the best way to approach bloggers to get them to talk about your client or their product.

3:34 Martin talks about a pharma conference he recently attended and wonders if social media and pharma policies go together?

7:07 This week’s topic comes from a comment posted on Gini’s blog. Rachael Seda asks “What is one thing you wish you could’ve done differently (or just done period) in the beginning of your careers?”

7:31 Joe doesn’t think he has any regrets.

8:43 Martin tells us what he would have done differently.

10:49 Gini wishes she realized how resourceful the people she worked with were.

12:48 Joe thinks young people need to realize the mobility they have in their careers when they were young.

15:52 Gini believes young people have a unique perspective on communications, one that they should be confident in sharing.

18:14 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.27 – Wednesday, November 3, 2010

• • canadian podcasting, Comments, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe talk rogue accounts and what, if anything, a company should do about them.

0:29 Martin opens the show.

1:53 Martin shares a comment from Daniel Davidzon. Daniel was wondering if Martin, Gini and Joe can weigh in on the proliferation of rogue accounts on Twitter.

2:40 Joe believes it should be a company’s responsibility to reserve their name on any social site and identify themselves as the owner.

5:15 A reporter had recently asked Gini if a company should own negative or derogatory names on social networking websites so others can’t use it  for bad purposes.

6:06 Joe thinks it’s a good idea for companies to do that.

6:52 Martin wonders if a company is doing a good job with their customers, does it matter when someone creates a “companysucks” site?

7:13 Joe and Gini believe it does.

12:28 Martin shares a comment from Eden Spodek and a question of his own that stemmed from it – how overt should PR people be when encouraging others to tweet or share about a client?

14:50 Joe thinks transparency is key.

18:57 Gini shares some thoughts about Follow Friday (#FF) on Twitter.

23:27 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR is your podcast. What do you want to discuss?

• • Comments, Inside PR

I’m a big fan of podcasts. I listen to them in the car, at home, while I’m on the treadmill and on the subway. Thanks to podcasting, I can listen to my favorite programs when and where it’s convenient for me. But what’ s even better about podcasts is that I can find content that focuses on my interests. And my interests are much narrower than the general public’ s interests. This isn’t broadcasting. It’s content for me and my community.

Each week, Martin Waxman, Gini Dietrich and I record the Inside PR podcast. We talk about things that interest us as communications professionals who are also exploring the changes that social software and social networking have made possible in the ways that people find one another, form relationships and interact. We try to talk about what’ s really going on, not just what happened. So we look for the truths and trends that underlie the communications and technology developments of the week.

It’ s fun for us to share our thoughts. But it’ s even better when you tell us what you think. So, please do give us your ideas for what we should talk about on inside PR. You can reach us on our Inside PR podcast Facebook Group, by leaving a comment on the Inside PR blog, or by tweeting to @inside_PR.

Don’ t be a stranger. Don’ t be shy. Let us know what matters to you and what you would like Inside PR to talk about.

And because seeing is better than reading, here’s my video invitation to participate in setting the agenda for Inside PR.

Inside PR 2.26 – Wednesday, October 27, 2010

• • canadian podcasting, Inside PR, measurement, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Gini and Joe talk about monitoring comments and how that may effect the conversation.

0:29 Joe opens the show.

2:00 Joe talks about this week’s topic: comment moderation. It was inspired by Shel Holtz wondering if moderation is worthwhile?

2:52 Gini doesn’t agree that comments should be moderated. She tells us why.

6:00 Joe explains how self-promotion and the creation of a personality effects conversation.

6:50 Joe believes that his readers expect him to curate the comments on his blog for quality. He wonders how it can be done without moderation?

7:50 Gini doesn’t want to moderate comments and likes that readers engage in conversation with one another in the comments.

10:50 Joe says that comments are what a discussion is all about and they should be stimulated and tended to at times.

11:16 Joe addresses the municipal elections that took place in Ontario on Monday night and Twitter’s negative reaction to Toronto’s new mayor.

14:52 Joe quotes Dave Jones’ tweet and says that the popular opinion on social media networks isn’t necessarily representative of everyone.

15:11 Gini adds to this point by referencing the Gap logo scenario where there was uproar about their new logo online, but a survey showed that only 17% of their customers were actually aware of this logo change.

15:59 People on social media are very vocal but they’re not necessarily representative of the majority.

16:18 Joe closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.