Inside PR 2.30 – Wednesday, November 24, 2010

• • Comments, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe chat about several news items in social media and public relations this week.

0:27 Martin opens the show.

2:01 Martin announces they’ll be discussing several news items this week.

2:20 Martin talks about some things he took away from the meshmarketing conference last week.

3:32 Joe tells us about the Web 2.0 Summit, where he heard that LinkedIn now has 85 million members and a new member is joining every second.

4:40 Joe comments on how fantastic Mary Meeker’s presentation was at the Web 2.0 Summit.

5:10 Joe talks about his guest-stint as a lecturer at Martin’s PR class at McMaster University.

10:24 Joe chaired a conference last week at the Canadian Institute where Richard Binhammer, also known as RichardAtDell, did a presentation on their approach to social media.

13:20 Martin shares a few comments from Inside PR listeners. The first is from Amanda Jai Dynne about a previous episode on personal branding.  Regular listener Petya Georgieva suggests a topic for an upcoming show, PR spam, and gives a shout out to Inside PR on her blog. This week’s final comment comes from Peter Gault, who responds to Inside PR 2.28.

15:12 Gini shares her take on the new Facebook mail.

17:40 Joe wonders if Facebook is trying too hard to become a Swiss army knife? Something that does everything doesn’t do any one thing particularly while.

19:10 Martin brings up some news about Twitter analytics.

20:10 Joe chats about the changes going on at Backtype.

21:17 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.29 – Wednesday, November 17, 2010

• • canadian podcasting, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe and special guest, Donna Papacosta, take a look at the worlds of Public Relations vs. Advertising.

0:29 Martin opens the show.

1:01 Martin introduces Donna Papacosta, Inside PR’s special guest this week.

2:12 Donna tells us when she first started podcasting.

5:15 Gini shares how her company, Arment Dietrich, is celebrating having 1000 fans on Facebook.

7:40 Martin mentions that he has recently finished reading Terry Fallis‘ second book, The High Road.

9:50 Donna adds that when she speaks to writers who are hesitant to podcast any material, she tells them it’s not stealing that they should be worried about. It’s being obscure.

10:40 Martin shares that former Inside PR host, Dave Jones, has made the move from PR to an ad agency. Martin wonders if this is a new trend?

11:39 Gini talks about how she made a shift to a mid-sized ad agency early in her career.

12:48 Donna weighs in.

14:10 Joe thinks all these transitions show that PR people have won the battle.

17:10 Gini shares where she thinks PR people and advertising people differ.

20:17 Joe suggests they invite Dave Jones back as a guest on the show.

20:47 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.28 – Wednesday, November 10, 2010

• • Agency Life, Comments, Inside PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe think back about what, if anything, they would change about their careers.

0:27 Martin opens the show.

1:44 Martin shares a comment from two listeners. The first comes from Victoria, a PR student. Victoria mentioned Inside PR as a podcast she really enjoys listening too.

2:09 Eden Spodek, who was mentioned in last week’s episode, shares the best way to approach bloggers to get them to talk about your client or their product.

3:34 Martin talks about a pharma conference he recently attended and wonders if social media and pharma policies go together?

7:07 This week’s topic comes from a comment posted on Gini’s blog. Rachael Seda asks “What is one thing you wish you could’ve done differently (or just done period) in the beginning of your careers?”

7:31 Joe doesn’t think he has any regrets.

8:43 Martin tells us what he would have done differently.

10:49 Gini wishes she realized how resourceful the people she worked with were.

12:48 Joe thinks young people need to realize the mobility they have in their careers when they were young.

15:52 Gini believes young people have a unique perspective on communications, one that they should be confident in sharing.

18:14 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.27 – Wednesday, November 3, 2010

• • canadian podcasting, Comments, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe talk rogue accounts and what, if anything, a company should do about them.

0:29 Martin opens the show.

1:53 Martin shares a comment from Daniel Davidzon. Daniel was wondering if Martin, Gini and Joe can weigh in on the proliferation of rogue accounts on Twitter.

2:40 Joe believes it should be a company’s responsibility to reserve their name on any social site and identify themselves as the owner.

5:15 A reporter had recently asked Gini if a company should own negative or derogatory names on social networking websites so others can’t use it  for bad purposes.

6:06 Joe thinks it’s a good idea for companies to do that.

6:52 Martin wonders if a company is doing a good job with their customers, does it matter when someone creates a “companysucks” site?

7:13 Joe and Gini believe it does.

12:28 Martin shares a comment from Eden Spodek and a question of his own that stemmed from it – how overt should PR people be when encouraging others to tweet or share about a client?

14:50 Joe thinks transparency is key.

18:57 Gini shares some thoughts about Follow Friday (#FF) on Twitter.

23:27 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR is your podcast. What do you want to discuss?

• • Comments, Inside PR

I’m a big fan of podcasts. I listen to them in the car, at home, while I’m on the treadmill and on the subway. Thanks to podcasting, I can listen to my favorite programs when and where it’s convenient for me. But what’ s even better about podcasts is that I can find content that focuses on my interests. And my interests are much narrower than the general public’ s interests. This isn’t broadcasting. It’s content for me and my community.

Each week, Martin Waxman, Gini Dietrich and I record the Inside PR podcast. We talk about things that interest us as communications professionals who are also exploring the changes that social software and social networking have made possible in the ways that people find one another, form relationships and interact. We try to talk about what’ s really going on, not just what happened. So we look for the truths and trends that underlie the communications and technology developments of the week.

It’ s fun for us to share our thoughts. But it’ s even better when you tell us what you think. So, please do give us your ideas for what we should talk about on inside PR. You can reach us on our Inside PR podcast Facebook Group, by leaving a comment on the Inside PR blog, or by tweeting to @inside_PR.

Don’ t be a stranger. Don’ t be shy. Let us know what matters to you and what you would like Inside PR to talk about.

And because seeing is better than reading, here’s my video invitation to participate in setting the agenda for Inside PR.