Inside PR 2.06 – Wednesday, June 2, 2010

• • Agency Life, canadian podcasting, Inside PR, PR

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Joe interviews Carol Levine and Esther Bachsbaum of Communications Meca and they discuss Meca’s recent merger with Palette PR.

0:26 Joe opens the show.

0:37  Joe announces that he will be hosting the show by himself today and explains why Gini and Martin aren’t recording.

1:37 Joe tells us that Martin’s agency, Palette PR has merged with Communications Meca to form Energi PR.

2:52 Joe interviews Carol Levine and Esther Bachsbaum about the new merger.

8:10 Joe offers up some commentary about the interview and the merger.

9:27 Joe wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.05 – Wednesday, May 26, 2010

• • canadian podcasting, Comments, Inside PR, PR, Shownotes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and special guest Abbie Fink discuss what they’ve taken away from the Counselors Academy in Asheville, NC.

0:21 Martin opens the show.

1:04 Martin thanks Kevin Hunt and Matt Resetta for their comments

1:50 Gini tells us that Martin, Abbie and herself are recording together in the lobby of their hotel.

2:52 Abbie tells us about the Counselors Academy and how it benefits agencies and attendees.

5:12 Martin asks Abbie and Gini what the highlights of the conference were so far for both of them

7:50 Martin mentions a session by Elise Mitchell that he found particularly inspiring.

9:45 Gini talks about her first visit to the Counselors Academy 5 years ago and how different perspectives from competitors makes the profession better.

10:50 Martin agrees with Gini and shares his perspective.

16:00 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.04 – Wednesday, May 19, 2010

• • 30, Bob Ledrew, canadian podcasting, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss the pros and cons of attending conferences.

0:19 Martin opens the show.

1:11 Martin brings up the first listener comment, from Bob Ledrew, about the upcoming Podcasters Across Borders taking place in Ottawa this June.

1:41 Joe explains what Podcasters Across Borders is.

4:09 Joe introduces this week’s topic, conferences, and mentions Martin and Gini’s upcoming trip to the Counselors Academy in Asheville, NC.

5:15 Gini mentions she doesn’t get a lot from speakers and workshops at Counselors, but she benefits from being able to talk and brainstorm with others.

11:30 Joe wishes that conference sponsors would pitch less and educate more.

13:50 Joe kicks off the -30- segment

19:29 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.03 – Wednesday, May 12, 2010

• • 30, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss how different organizations and people are approaching privacy on the internet.

0:21 Martin opens the show.

0:35 Joe mentions he’s heading to Stratford, Ontario for the University of Waterloo’s Canada 3.0 festival.

3:13 Martin brings up listener comments from last week’s show.

3:47 Al Croft commented on an article he wrote about a British agency that did away with billable hours all together and was still quite successful.

4:29 Daniel Davidson, asks whether there is a conflict in how the media might perceive a PR person pitching from two unrelated areas of public relations.

8:32 Joe introduces this week’s topic: how we’re approaching privacy on the internet.

18:45 Gini recommends that everyone Google themselves at least once a week to see what’s out there.

18:59 Joe kicks off the -30- segment.

23:40 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.02 – Wednesday, May 5, 2010

• • 30, Agency Life, canadian podcasting, Inside PR, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss the role of billable hours in public relations agencies.

0:21 Martin opens the show.

1:20 Martin thanks the listeners of the show for all their comments and answers reader questions.

1:40 Joe Carleo asks why the ID tags for the have yet to be changed.

2:40 Petya Georgieva from Bulgaria asks what advice they have for someone who wants to better their understanding of the English media market.

7:18 Gini introduces this week’s topic: billable hours. The topic was suggested by Joe and inspired by Daniel Pink’s book, Drive.

15:58 Martin asks listeners to share what their agencies are doing with billable hours.

16:42 Martin kicks off the -30- segment.

21:08 Martin wraps up the show

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.01 – Wednesday, April 28, 2010

• • 30, Inside PR, PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin introduces Inside PR’s new hosts, Joe Thornley and Gini Dietrich and they discuss how small businesses should approach social media.

0:20 Martin opens the show.

1:09 Gini introduces herself and talks about getting involved with Inside PR.

2:11 Joe introduces himself.

3:01 Martin suggests they discuss how they hope to shape the show.

5:18 Martin brings up a recent blog post by Jason Falls about how small businesses are approaching social media.

6:57 Gini explains how small business owners can use social media.

7:42 Joe mentions that instead of using traditional advertising, he focuses on social media and community as a means of promoting his agency.

10:42 Martin recalls a panel where he spoke to students about using social media to get noticed by agencies.

12:25 Gini notes the importance of communicating online with agency heads and leaders to build relationships that can help you get a job.

13:24 Gini gives three pieces of advice to small business owners about using social media.

16:00 Joe kicks off the -30- segment.

19:51 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.01: introducing your new hosts

• • PR

Well, the torch has been passed and Inside PR’s two creators, Terry Fallis and Dave Jones have decided to hang up their Zoom recorders (well for this podcast, anyway).  I think that for all the listeners of Inside PR (including me), this signaled the end of an era.

When Terry and Dave started in 2006, social media (and podcasting) was still quite new and many PR folks had yet to embrace it.  Their chemistry, wit, caustic humour and insights helped guide us along the way.

Fast forward. Episode 101 featured three new co-hosts, Julie Rusciolelli, Keith McArthur and me.

Fast forward again.  It’s episode 2.01 and now it’s time to introduce our new helmers:  Joe Thornley and Gini Dietrich. Welcome!

I’m sure many of you already know Joe, he’s the founder of Thornley Fallis, the agency that created and produces the podcast. Joe is one of Canada’s social media pioneers and leading practitioners. He blogs at ProPR.

Gini is the CEO of Arment Dietrich, a Chicago PR and social media agency.  She’s a smart, outspoken strategist who blogs at Fight Against Destructive Spin blog (aka Spin Sucks) and never minces words.

We’re still looking at PR and social media from an agency perspective, and adding a tri-city POV.

What’s next?  A lot of that is up to you. I hope you’ll listen to Episode 2.01 to get a preview (and our new voices).

Apologies if it sounds a bit disjointed – we had to record in two tries due to a glitch with one of the tracks.

We’d love to hear your ideas and hope you’ll continue to listen, find value in our discussions and share your thoughts. Thank you again for taking part!

And now: on with the show…

Posted by Martin

Inside PR Special Edition – Repeat of Inside PR #1 – Wednesday, April 21, 2010

• • canadian podcasting, Inside PR, PR, Show Notes, Shownotes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin introduces Terry and Dave‘s very first episode of Inside PR from April 3, 2006.

0:26 Martin introduces this special episode of Inside PR.

Inside PR #1

2:56 Terry opens the podcast; explains what the show is all about

4:20 Terry shouts out to Shel Holtz and Neville Hobson as their inspiration thanks to FIR

4:35 Dave puts the call out for comments from listeners by waxmail or e-mail at [email protected]

5:30 What the podcast is not; not about egos or our firm or its clients; when/if we do mention clients, it will be in context and with full disclosure

6:30 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview

8:56 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters

17:12 Dave talks about the upcoming mesh conference (2006) in Toronto and Steve Rubel’s participation

25:12 A new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences

35:55 Feedback, comments and requests to be interviewed are welcome; reminder of the [email protected] address and the Inside PR blog

37:17 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)

—

37:57 Martin closes the show and announces that he’ll be back next week with a new episode and new hosts.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR #200 – Wednesday, April 14, 2010

• • 30, canadian podcasting, Inside PR, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Terry and Dave talk about the history of Inside PR and reminisce about the last four years of the show.

00:24 Terry opens the show.

00:55 Terry announces that this will be his and Dave’s last episode of Inside PR. Martin will be continuing Inside PR with new co-hosts.

02:43 Terry suggests that they discuss things that happened on the show over the course of 200 episodes.

04:12 Dave and Terry talk about recording the very first episode of Inside PR.

08:08 Terry mentions that Shel Holtz and Neville Hobson of For Immediate Release were an inspiration to Inside PR and that FIR helped shape the show.

12:09 Terry, Dave and Martin thank Chris Clarke, Kyra Alysworth, Samantha Lovelace, Janna Guberman and Sarah Laister for producing the show over the past four years.

14:09 Terry recalls the Inside PR blooper reel put together by Chris Clarke.

18:18 Martin kicks off the -30- segment.

23:20 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR #199 – Wednesday, April 7, 2010

• • 30, Agency Life, Inside PR, News, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Terry and Dave discuss a recent Globe & Mail interview with Fleishman-Hillard CEO Dave Senay.

00:27 Terry opens the show.

01:46 Dave kicks off the discussion about Dave Senay’s interview and his comments on the state of public relations today.

24:00 Terry wraps up discussion about the interview.

25:11 Terry introduces the -30- segment and thanks Sarah Laister for all her contributions to Inside PR.

27:21 Martin gives three tips to students and new PR grads about reaching out to professionals.

29:46 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.