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On this week’s Inside PR podcast, Joe, Gini and Martin talk about the importance of not just knowing about social media, but using it as well.

Just like you would never hire an agency or a public relations consultant who has never written a press release, it is hard to justify hiring the same agency or person who has never used any social media tools.

It is official. Social media is not a phase and it is not a new toy. Clients and companies around the world know that social media is something they need to use to communicate with their audience.

However, just knowing about social media and knowing its importance is not enough. As public relations professionals, we need to learn the inside and outs of social media tools.

For example, Gini Dietrich talks about updating the software and plugins behind her blog and receiving a fatal error. It was a mistake she is glad she went through, because now she knows the importance of backing up files and information. Not only is this new skill beneficial for her, but she can now advize clients on best practices, when and how often to back your blog information. This is a skill only someone who actively uses blog would have ever figured out.

In conclusion, just do it. Get a Twitter account, start a blog, use Facebook and LinkedIn, check in to Foursquare, etc. Welcome to public relations and welcome to the skills you will need to know to be successful in public relations.

Do you have comments? Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.