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Search is changing.
This week was a big week for social media, especially Google. Gini Dietrich, Joe Thornley, and Martin Waxman start the episode with talking about Google’s new search algorithm. Google has changed in search algorithm to make it personalized to the person logged on. Twitter and Facebook are not too happy about this change and believe that Google is not giving an accurate search result. The gang talks about how consumers are being affect and how we are stuck in the middle of a feud between two big corporations.
The pull between personalization and standardization increases with this new search algorithm, pushing standardization further and further outside of the picture. We will no longer all get the same search results. The team talks about what this means for consumers and communicators.
This issue also invokes change for communicators and marketers and how we promote our company’s online, the key words we use and how we publish content.
What do you think? Will Google continue to be the number one choice for search?
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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Kristine Simpson.
What does this integration mean?
For one it means that you have to step up your efforts on Google+ which by extension means that you’re going to have to work really hard to create value for your audience on Google+ simply because you can’t pull the classic “follow a bunch of people” technique that lazy marketers have been using for years. As a brand page, Google+ doesn’t let you add people to your circles that haven’t added you first.
A brand could hold press events or interviews with press via Hangouts. In fact, I’m going to try and pull one off next week and see how it works by giving a product demo via screensharing to a member of the press.
I think that Hangouts and the functionality like recording and screensharing they are adding to them provide a whole bunch of opportunities for brands ranging from customer service to communications.
You can do that on Facebook or Twitter…
I shouldn’t have said, you CAN’T do that on Twitter….