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Would you like to be able to generate more than $2 million in new revenue for your company simply by writing a blog post? Marcus Sheridan, our guest on inside PR this week, has done just that.

Gini Dietrich caught up with Marcus after his keynote speech at the PRSA Conference last month in New Orleans.

Marcus shared an in-your-face and engaging presentation at the conference about content marketing. Marcus made a name for himself when he started a blog about fiber glass pools. His goal was to drive traffic to the website and eventually lead potential customers to his front door. To accomplish this, he answered common questions he had heard relating to installing or buying a fiber glass pool on his blog. Long story short, the traffic to his website blew up. He and his partners became “the guys that knew about fiber glass pools”.

Martin Waxman, Gini and Joseph Thornley discuss how Marcus’ image of content marketing can be adapted to the way PR and communications professionals craft and promote their key messages today in the connected era.
For more information on Marcus and his story, here is a little video that sums it all up.

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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.