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We’re at the Social Capital Conference in Ottawa…face to face for the first time a while. Gini has just finished delivering a stellar keynote and we figured that’s a great topic for the show.

But before we get into that, Joe asks Martin, who’s just back from vacation, if he felt out of synch from a social network perspective when he was in Japan. Martin says he noticed the different news/communications cycle, though he didn’t pay as much attention as he normally would (and actually went on a bit of a Twitter vacation, too).

Martin also mentions that being in such a different culture means your eyes are wide open all the time as you experience the world from a fresh POV.

Building an engaged community
Gini’s keynote was all about how to approach blogging in a strategic way, develop a lively and engaged community and drive results for your business.

She says assembling an active community may look easy, but it’s not. It takes a lot of work and time. She talks about how some people look at her success and tell her she’s come from nowhere, but she and her team have been blogging since 2006. She says they made a lot of mistakes along the way because there wasn’t any formal instruction. You had to learn as you went along.

Her secret sauce or success formula comes down to this: participating in conversations, sharing content, visiting other people’s blogs and taking part in conversations there and making people feel welcome. She does her best to get to know people online and understand why they’re visiting the blog in order to make the Spin Sucks content relevant for them.

Joe talks about how important it is to acknowledge and celebrate people and suggests Inside PR should take a page from Gini’s strategy and rededicate ourselves to putting listeners back into the podcast.

So we’d like to encourage all of you to join (or rejoin) the conversation and share your questions, insights, and any suggestions for topics you’d like us to cover. We can talk about them on the show and continue the discussion on our Google+ and Facebook pages. We’d love to hear what you have to say.

Next week, we’ll be face to face again keeping it W.E.I.R.D. in Austin at PRSA Counselors Academy Conference. Till then, thanks for listening!

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Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine Simpson and Ashlea LeCompte.