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In this week’s in episode of Inside PR, Martin Waxman, Gini Dietrich and Joseph Thornley look at changes Twitter is making to its services as it approaches its IPO.

Other topics in this episode: Martin will be a mentor at SXSW in Austin and Mathew Ingram speaks at Third Tuesday.

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Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.