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This week on Inside PR…

Roving reporter, Martin Waxman, talks to Emily Best, the CEO and founder of Seed&Spark.

Seed&Spark is a one-stop shop where filmmakers can crowdfund, distribute, and interact with their audience and the broader independent film community.

What does this have to do with PR, you ask? Joe Thornley asked that very question and got an answer!

We talk about how much of the social media conversation has devolved into things such as Klout scores. The chat with Emily reminds us there is a higher purpose of being valuable to your community and how we’ve lost that in recent years.

What’s also interesting about Emily’s mantra is the differences between the film industry and marketing. She talks about how the film industry has figured out storytelling, but doesn’t know how to build community and engagement. And marketing can build community and engagement, but hasn’t figured out how to tell compelling stories that aren’t self-centered.

The tie-in, of course, is Seed&Spark. They create the opportunity for the film industry to build fans, along the same model the music industry uses.

It’s an interesting business model and, even if you don’t work within the film industry, has some important content creation and delivery lessons.

Before you take a listen, the two books Joe mentioned are The Whuffie Factor and Down and Out in the Magic Kingdom.

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Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.