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On this week’s episode of the the Inside PR podcast, Martin Waxman interviews Fatima Zaidi about the chatbot a couple of Toronto-based firms created for TIFF, the Toronto International Film Festival. This led to a partnership with TIFF. Smart marketing for the firms involved. A good way to explore the leading edge of the communications practice. And something that more firms should try.
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Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.