Inside PR #183 – Wednesday, December 16, 2009

• • 30, Agency Life, Inside PR, PR, Shownotes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss the ways PR agencies approach the pitching process.

00:28 Dave opens the show.

02:24 A special announcement: Terry has signed a publishing deal with McClelland & Stewart for the sequel to The Best Laid Plans.  Congratulations Terry!

04:33 Producer’s note – to see the hideous sweaters the guys are talking about, go to: wearetightknit.ca

05:45 Terry introduces this week’s topic: how PR agencies approach the pitching process to win new business.

30:08 Dave kicks off this week’s -30- segment.

33:04 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #182 – Wednesday, December 9, 2009

• • 30, Inside PR, News, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry Fallis and Martin Waxman discuss the top ten Web trends predicted for 2010.

00:28 Terry opens the show.

01:54 Martin introduces this week’s topic: The top ten Web trends for 2010, according to Pete Cashmore.

27:50  Terry introduces this week’s -30- segment.

29:57 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #181 – Wednesday, December 2, 2009

• • 30, 4Qs, canadian podcasting, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about the definition of PR based on their interview with Shel Holtz.

00:27 Terry opens the show.

01:58 Terry introduces 4Q’s with Shel Holtz of For Immediate Release.

06:23 The guys begin a discussion stemming from Shel’s definition of PR.

18:19 Dave introduces the -30- segment.

22:28 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #180 – Wednesday, November 25, 2009

• • 30, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, David Jones and Martin Waxman discuss the major differences between public relations and publicity.

00:27 Martin opens the show.

01:39 Martin opens a discussion based on a headline he saw this weekend on the New York Times.

21:23 Dave opens the -30- segment.

25:39 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #179 – Wednesday, November 18, 2009

• • 30, Inside PR, measurement, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis and David Jones have an in-depth discussion about media measurement.

00:26 Dave opens the show.

00:41 Terry talks about IPR’s brand new theme music, written by Damon de Szegheo.

03:00 This week’s topic was “ripped from the headlines,” as Dave says.  Terry and Dave have a discussion about media measurement sparked by a story Terry read covering Guy Laliberte’s trip to the moon.

20:02 Terry introduces this week’s -30- segment.

21:49 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #178 – Wednesday, November 11, 2009

• • 30, Agency Life, Inside PR, Media relations, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss PR agencies, then and now.

00:28 Terry opens the show.

00:48 Terry congratulates Shel Holtz and Neville Hobson for producing their 500th episode of For Immediate Release.

02:03 Terry notes that Dave tweeted about a recent ranking of Canada’s podcasts by Sean McGaughey.

04:13 Terry introduces this week’s topic: PR agencies, then and now.  The topic is broken down into three discussion points: finance, operations and the work itself (in that order).

27:00 Terry introduces the -30- segment, which includes a Ron Burgundy reference this week.

30:08 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #177 – Wednesday, November 4, 2009

• • 30, 4Qs, Agency Life, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis and Martin Waxman have an in-depth discussion about etiquette in public relations based on their interview with Louise Armstrong.

00:26 Terry opens the show.

01:08 Martin talks about this week’s 4Q’s with Louise Armstrong, co-founder of Palette PR.

02:09 Terry and Martin have a brief discussion about issues management regarding the H1N1 flu virus.

08:38 Martin and Terry discuss the importance of etiquette in the practice of PR based on their interview with Louise.

19:04 Terry kicks off this week’s -30- segment.

21:09 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #176 – Wednesday, October 28, 2009

• • 30, 4Qs, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about PR and advertising based on their interview with Steve Rubel.

00:26 Terry opens the show.

01:27 Dave introduces this week’s 4Q segment with Edelman’s Steve Rubel.

05:52 Dave, Terry and Martin have a lengthy discussion stemming from Steve Rubel’s responses to the 4Q’s.

19:56 Terry introduces the -30- segment.

23:08 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #175 – Wednesday, October 21, 2009

• • 30, 4Qs, Inside PR, PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman interview Alan Chumley and discuss PR measurement.

00:28 Terry opens the show.

00:40 Dave introduces this week’s topic: PR measurement.

00:45 Dave recently sat down with his friend and former colleague, Alan Chumley of PROOPH PR, to discuss measurement.  Note:  Alan will be speaking at a CCPRF event tonight.

02:01 Dave introduces 4Q’s with Alan Chumley.

07:42 Dave, Terry and Martin give us an idea of what their measurement wishlist, as it relates to PR outcomes, might look like.

28:39 Martin introduces this week’s -30- segment.

31:42 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #174 – Wednesday, October 14, 2009

• • 30, Inside PR, Media relations, News, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the recent guideline changes by the FTC regarding bloggers.

00:25 Terry opens the show.

00:52 Terry gives a shout-out to Sallie Goetsch and Jody Koehler for their recent comments.

01:24 Martin introduces this week’s topic: The Federal Trade Commission (FTC) recently changed some rules regarding bloggers.

10:53 Producer’s Note: The IPR episode Martin is referring to is #161.

19:49 Martin introduces this week’s -30- segment.

22:27 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.