Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

This week on Inside PR, Terry and David host the call-in show. They welcome audio comments from Gary Schlee, Andrew Findlater, Dan York, Francis Wooby, and Tyler Leisher. Terry also finds time to do his segment of Inside PRoper English.

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:24 David and Terry make reference to the fact that they will be welcoming a number of audio comments this week. Terry notes that he is exhausted because of a busy hockey schedule of late.

02:43 Terry talks about the Canadian Institute’s New Media for Communications conference, which took place November 28th and 29th. David and Terry talk about their sessions at the conference.

06:30 David introduces the first call/comment from Gary Schlee, the Co-ordinator of the Corporate Communications and Public Relations program at Centennial College in Toronto makes an important point about effectively managing internal communications during a crisis.

07:50 Terry says that he and David were remiss to have neglected discussing internal communications when talking about crisis communications on Inside PR #33.

09:10 David thinks that employees are far more savvy than employers give them credit for. David agrees that writing is the most important skill for PR practitioners.

12:10 The next call comes from Francis Wooby from Iqaluit, who makes a very good point in his comment about the important role listening in the PR professional’s arsenal of skills.

13:40 Terry agrees with Francis that listening skills are crucial to the makeup of a good PR practitioner. David echoes Terry’s view and emphasizes active listening, showing an interest, understanding, trying to clarify what they’re saying, etc. He adds that PR practitioners should be able to take the time to reflect upon a question and get back to people with sound advice, as opposed to reflex answers that can turn out to be unsound.

18:22 Dan York calls in with a number of items to discuss. Among them: Dan enjoys the show, likes the Canadian-isms on the show, recommends making the Inside PR logo more readily available, and has a recommendation for Inside PRoper English.

20:50 David and Terry share their thoughts on Dan’s comments.

24:40 Tyler Leisher, a college student, calls in asking for advice on PR education. David thinks that MBA’s are cool, but he can’t recommend doing one over getting a PR education. Terry thinks that it’s important that PR practitioners gain a better understanding of business, finance, marketing, and everything else involved in running a business. Terry and David have a lengthy discussion about the uses of business knowledge in public relations.

36:45 Andrew Findlater calls in with a short message on message training.

39:30 Terry thanks Andrew for his comment, and congratulates him and National PR on being named Marketing Magazine’s Agency of the Year. He adds that what Andrew meant to say was that two Visa member-bank employees were discussing interest rates, as it is the banks who set the rates, not Visa.

41:20 Terry talks about a clip he often uses in media training. David talks about his experience with spokesperson training.

48:53 Inside PRoper English for the week: that vs. who

49:50 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

This week on Inside PR, Terry and David have a discussion on the three most dreaded letters in the PR industry: RFP. They have a short chat about the Edelman/Wal-Mart case, and Terry talks about his and Chris’ time at Fanshawe College, about which they welcome a comment from Megan Zinn. They also play Chris Clarke‘s comment for this week. Finally, Terry does his segment of “Inside PRoper English.”

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

02:10 Terry talks about a comment to the show blog from Megan Zinn. Part of her comment relates to Terry and Chris’ visit to Fanshawe College. Here is the link to the class blog.

03:58 David brings up Garth Turner, who has been painted as an MP fired for blogging. Terry contends that he was not fired for blogging, but for what he said on his blog, which if said elsewhere, in an interview or op-ed or elsewhere, would have led to the same result anyway.

08:59 David mentions that Terry and he had dinner with Joseph Jaffe and C.C. Chapman in Toronto last Thursday night. They talk about their new company, called crayon.

13:10 David brings up the Edelman/Wal-Mart situation. He feels that Edelman’s spokesbloggers could have said something, even if it was nothing more than letting interested parties know that they’re looking into the situation. David also says that he wonders why a policy wasn’t put in place after their last mistake. Terry talks about how big Edelman is and how that relates to the problem.

21:17 Terry brings up this week’s major topic for discussion: the request for proposal, or RFP. Terry doesn’t believe that the RFP process regularly accomplishes the goal the client has in mind: to find the best agency for the job.

22:50 David can understand why clients use RFPs. He says that the best agency is probably the busiest, and that the busiest agency might be too busy to submit a proposal. He talks about the one time he put out an RFP during his time on the client side of PR, which turned out to not be an RFP at all.

26:28 Terry talks about how a written proposal cannot convey intangibles, like team chemistry and creativity. He says that it’s a ton of work for the agency, and offers an example of how one RFP he worked on did not win the business, because it turned that the RFP was just a cover to legitimize the selection of the agency the client had wanted to hire in the first place.

30:24 David and Terry offer advice to clients on how to put out RFP’s to make life easier for both clients and agencies alike. Terry invites any comments from listeners about RFPs.

32:50 Terry introduces and plays Chris Clarke‘s segment for the week.

36:40 Inside PRoper English for the week: enervate.

37:56 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

This week on Inside PR, Terry is flying solo as David languishes under the weather. David should be fully recovered and at the mic for IPR #29.  Terry adds “government” and “not-for-profit” to the “agency vs. client side” debate after a comment from Colin McKay. He welcomes an audio comment from Bryan Person, and comments from Owen Lystrup, Gary Schlee and Omar Ha-Redeye. Also, he plays this week’s contribution from Chris Clarke. Finally, Terry does his segment of “Inside PRoper English“.

Show Notes

00:33 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:39 Terry welcomes the listeners from Radio Talent Zoo.

03:12 Terry introduces an audio comment from Bryan Person.

06:58 Terry talks about a comment from Owen Lystrup.

08:29 Terry welcomes a comment from Gary Schlee of Centennial College’s Corporate Communications and Public Relations program.

09:46 Omar Ha-Redeye from Centennial College comments on the “agency vs. client side” debate.

10:50 Terry starts this week’s topic by reading Colin McKay‘s comment on last week’s show. Colin talks about “government” and “not-for-profit” areas of PR in the “agency vs. client side” debate. On his blog, he makes the case for working on the government side of PR. Terry spends a few minutes talking about the advantages of working for government.

17:44 Terry spends some time talking about the not-for-profit sector of PR.

21:02 Terry wraps up the discussion and advises young PR professionals to do their research and examine each sector individually.

21:45 Terry introduces and plays Chris Clarke‘s segment for the week.

25:54 Inside PRoper English for the week: “less” vs. “fewer”

26:25 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, he welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

This week on Inside PR, Terry and David discuss agency vs. client side as an entry point into public relations. They welcome an audio comment from Ed Lee. Also, they play this week’s contribution from Chris Clarke. Finally, Terry does his segment of “Inside PRoper English” with the help of Andrew Findlater.

Show Notes

00:33 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:30 Terry talks about his time at the Podcast and Portable Media Expo in Ontario, California.

06:20 David brings up last week’s Third Tuesday gathering in Toronto and Ottawa.

09:20 David talks about his presentation at Summers Direct Communications Forum in Saskatoon, Saskatchewan. He also mentions that he will be presenting at the Canadian Institute’s “Internal & External Communications for Government” and will also spend time talking about the MRP system.

11:35 Terry mentions that this week he will be at the Strategy Magazine Media in Canada forum.

13:00 Ed Lee drops in with an audio comment regarding the agency vs. client side debate.

14:15 Terry starts things off by mentioning that he’s naturally biased. Terry has never worked on the client side of public relations, even though he intended to when he first got into the business.

16:33 David talks about the business of PR here in Canada. He thinks that the size of the team on the agency side in Canada is a big difference compared to the client side. He also mentions that there’s nothing wrong with working for a few years at an agency, because agencies want agency people.

19:05 Terry thinks that, in general, working on the client side will mean fighting for resources against a larger number of employees. People you work with will not always embrace public relations.

20:30 David appreciates working with people who “get” PR, especially after working on the client side.

22:29 Terry dispells another myth: in-house PR might pay more at the start, but a few years later the agency person will likely surpass the agency person. There are generally more opportunities for advancement in agencies than on the client side.

26:37 David talks about his time working on the client side at Molson’s.

28:29 Terry talks about agencies being more relaxed in atmosphere, and that in-house PR is generally not cushy.

31:48 David introduces and plays Chris Clarke‘s segment for the week.

34:28 Inside PRoper English for the week, with the help of Andrew Findlater: “flesh out” and “flush out.”

37:20 David talks about someone who he and Terry worked with who mixed and mashed their cliches.

39:22 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.