Inside PR #8 – Tuesday, May 23, 2006

• • Agency Life, New Business Development, PR, Uncategorized

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Monday was Victoria Day in Canada and a statutory holiday so we’re a day later than usual with our regular weekly episode of IPR. In this week’s show, we read and discuss listener comments, recap the MESH conference, and talk at some length about the importance of chemistry and personal fit in securing and sustaining client relationships. The show closes with the second installment of “PR words to banish.”

You can listen to the show with the player above or download or subscribe with the links in the sidebar.

Show Notes

00:28 David opens the show noting that we’re again recording via Skype.

1:13 David and Terry discuss an e-mail comment from Francis Wooby in Iqaluit, our northernmost IPR listener.

5:43 Terry introduces comments from Sheldon Rose about the Canadian Council of Public Relations Firms, and Dan Brien on the notion of video podcasting.

(Somehow we forget to highlight a couple of comments left on the Inside PR blog page by Robert French and C.C. Chapman.  Our mistake.  We’ll cover them off in IPR #9.)

10:10 David and Terry close the loop on the MESH conference held last week in Toronto. David mentions that the slides he used in his presentation on blogging are available at PRWorks.

12:57 David notes that Joe Thornley is blogging from the Counselors Academy Spring Conference in Savannah, Georgia.

13:35 Terry and David discuss the show’s major topic, the role of chemistry and personal fit in securing and sustaining long term client relationships. Listeners may wish to check out the following blogs/podcasts for more on the importance of relationships: David Maister, Manager Tools, and Todd Defren.

28:14 Terry and Dave briefly discuss the second entry in a new IPR segment called “PR words to banish.”

30:01 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to [email protected].

Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition – Discussion with Patrick Gossage – Thursday, May 18, 2006

• • Agency Life, Media relations, Political communications, Uncategorized

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Show Notes

In this IPR Special Edition, Terry and Pat Gossage, the founder and President of Media Profile and former media advisor to Prime Minister Pierre Trudeau, meet to discuss political communications among other things.

00:16 Terry introduces Pat Gossage

00:52 Terry asks Pat about his career in politics and how it led to public relations

05:41 Pat talks about what it was like working with Trudeau

07:40 Pat discusses the lessons clients can learn from Trudeau’s approach to the media

08:15 Terry asks Pat about the current Conservative government of Stephen Harper and its approach to the media

12:42 Terry and Pat talk about transparency and revisit politicians’ dependence on key messages

17:05 Terry and Pat talk about the value (or lack thereof) of Q&A documents

18:24 Patrick offers some advice to young people interested in public relations

20:51 Terry thanks Pat Gossage and closes the show

Background on Patrick Gossage:

Patrick is one of Canada’s most highly respected public relations practitioners. Drawing on his 35 years of experience in broadcasting, politics and communications, including serving as the prime minister’s press secretary, he established Media Profile in 1986 and provides strategic communications advice and media training to numerous private and public sector clients.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.

Inside PR Special Edition – Discussion with Trevor Campbell – Thursday, April 27, 2006

• • Agency Life, PR, Show Notes, Uncategorized

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Show Notes: 

In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.  This week he spends just over 20 minutes in conversation with Trevor Campbell, President of Porter Novelli Canada, the Canadian arm of the large multinational agency.  Terry and Trevor tackle a variety of questions commonly posed by PR students or those looking to break into public relations.  The discussion unfolded as follows:

 1:00    The Canadian Council of Public Relations Firms
 2:40    Trevor’s background and how he found himself in PR
 4:40    Going client-side or agency
 9:45    Generalist versus specialist
11:15   What agencies are looking for when hiring
15:00   Advice on approaching agencies
20:13   Big agency versus small agency
22:47   Wrap-up

Background on Trevor Campbell

As president of Porter Novelli Canada, Trevor is responsible for directing and leading the agency and managing its growth. His public relations success includes working in the financial services, technology, consumer, entertainment, and not-for-profit sectors where he has built corporate brands and managed reputations for ATI, Celestica and CIBC. Trevor has also delivered integrated marketing programs for Bell Canada and Hewlett-Packard, and boasts expertise in corporate communications and marketing communications via direct-to-business and direct-to-consumer events and programs.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.  

Inside PR Special Edition – Discussion with Pat McNamara – Wednesday, April 19, 2006

• • Agency Life, New Business Development, PR, Show Notes

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In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.  This week he spends just over 25 minutes in conversation with Pat Mcnamara, President and founder of Apex Public Relations in Toronto.  In a wide-ranging discussion, Terry and Pat kick around how to build a PR agency from the ground up and how to solve the mystery of successful new business development.  The conversation unfolded as follows:

1:00    Pat McNamara’s PR journey

2:35    Why would anyone start their own agency? (beyond “because I’m crazy”)

5:35    How not to leave an agency

7:13    Various approaches to building an agency

10:10  The importance of “culture” in a successful agency

16:50  The mysteries of new business development

22:30  The power of relationships

25:55  Wrap-up

Background on Pat McNamara
Pat McNamara founded APEX Public Relations in 1998. As a communications professional with more than 20 years of experience, she provides senior client counsel in consumer marketing and corporate communication to leading organizations including Absolut, Bank of Montreal, Coca-Cola, Levi Strauss & Co., Kellogg’s and Tetra Pak. McNamara was recently recognized as one of Canada’s Top 100 Women Entrepreneurs by Canadian Business magazine.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guy.

Inside PR #3 – Monday, April 17, 2006

• • Agency Life, PR, Show Notes

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Many thanks to those who commented on IPR #2. We want and need your feedback to shape future shows, so don’t be shy.
You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.

Show Notes – Inside PR #3 (32 minutes)

:30 Dave opens the show and announces IPR Special Edition podcasts

2:05 Terry introduces listener comments from Robert French and Amy Cole

6:43 Terry thanks Joseph Jaffe for playing our IPR promo and for his kind words on Across the Sound #27

7:50 Dave talks about his blog, PR Works, commends Humber College for exploring blogging, and notes the recent influx of student questions

12:20 Dave talks about the launch of the MRP media relations measurement system on April 20th, in Toronto, and about upcoming speaking engagements

14:17 Terry notes that For Immediate Release has some Canadian content this week through an interview with David Bradfield, a big wheel at iStudio in Toronto

15:30 Dave mentions that Mark Evans, well known Canadian blogger, has launched a podcast

16:15 Dave and Terry briefly discuss the new Starwood Hotels blog (or pretend-blog) called The Lobby

18:20 Terry reminds listeners about the Podcasters Across Borders meet-up in Kingston, June 23rd-24th

18:40 Dave and Terry discuss agency culture and its importance in retaining staff and building a successful firm

20:54 Brief interview clip from Pat McNamara, President and founder of Apex Public Relations, from upcoming Inside PR Special Edition

30:05 Terry and Dave wrap up the show; reminder of feedback mail address [email protected]; mention of Waxmail for sending audio comments

Intro/extro music:  Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.