Inside PR #103 – Tuesday, March 18, 2008

• • Agency Life, Ethics, Inside PR, PR, Show Notes

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This week on Inside PR, Terry Fallis, Martin Waxman and Keith McArthur discuss ethics in PR. They welcome comments from Mitch Joel, Sallie Geotsch, Joseph Thornley and Bernard Goldbach.

View Bernard’s video here.

Show Notes:

00:33 Terry, Martin Waxman and Keith McArthur introduce themselves and the show.

01:00 Terry informs listeners that Dave is sick this week and will not be part of the show.

3:24 Comment from Mitch Joel of Six Pixels of Separation.

5:04 Terry reads a comment by Sallie Goetsch.

6:31 Terry talks about the video that Bernard Goldbach sent over from Ireland and they will post it on the Inside PR blog.

7:44 Joe Thornley comments on PR Ethics: How do we feel if our profession is sometimes held in low esteem? For example, PR and the tobacco industry – where do we draw the line?

8:59 Terry starts off this week’s discussion about the both professional and personal ethics of working for controversial and questionable companies.

31:07 Terry thanks the panel and signs off.

Producer’s Note: The change in this podcast’s sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a ‘biscuit tin’.


Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

Inside PR #101 – Tuesday, March 4, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry usher in a new era with a new podcast format.

Show Notes

00:29 Terry introduces the show.

01:13 Dave and Terry usher in a new era with a new podcast format.
03:00 Dave asks today’s panel members to introduce themselves.

Julie Rusciolelli from Maverick PR

Keith McArthur from Veritas’ com.motion

Martin Waxman from Palette PR

04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College.
07:02 The panel weighs in on the first main topic of today’s episode – Ethics and Reputation in Public Relations.

24:20 Keith kicks off today’s second main topic – Michael Bryant, YouTube and Government’s use of social media.

41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you’d like to bring it back.

41:45 Criteria for being on the new Inside PR panel and Dave signs off.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week’s episode of Inside PR was produced by Kyra Aylsworth.

Inside PR #100 – Tuesday, February 26, 2008

• • Agency Life, gary schlee, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site or leave us a comment on the Inside PR blog.

This week on Inside PR, Terry and Dave celebrate their 100th episode in front of a live audience of corporate communications students at ‘Centennial College‘. Get it? Centennial?

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Show Notes

00:40 Terry introduces Inside PR’s special 100th episode live at Centennial College.

01:05 Terry apologizes for the sound quality last week.

02:09 Jon Hoel from PR Junction and his friend Kurt send in a shout-out to Inside PR.

05:20 Michelle Sullivan calls in with a comment about the launch of Third Tuesday Montreal.

08:08 Terry and Dave remind listeners that Chris Clarke sent in the Inside PR Blooper Reel and to keep an eye out for it on iTunes (pretty funny).

09:13 Dave talks about why they’re at Centennial College to mark the occasion and thanks Gary Schlee for coming up with the idea.

11:27 ‘Bonnie’ has a question about the relevancy of social media to the budding PR practitioner.

18:50 Paul Jenkins asks Terry and David about practical applications and case studies of social media initiatives being successful for organizations.

25:08 ‘Sarah’ asks a question about the challenges PR graduates will face on their first job.

31:14 ‘Shannon from semester 2’ asks about how to find a job.

35:12 Joe Chawla asks about the ‘ideal’ level of engagement that students and PR practitioners should have with new social media tools.

38:57 Kristen Zemlak asks about how transparency in social media is affecting ethics in public relations.

42:50 Rick Weiss asks about how to recover your brand and reputation once you’ve blown it in the blogosphere.

48:15 Inside PRoper English – ‘uninterested’ vs. ‘disinterested’.

49:45 Terry thanks the audience and Gary Schlee and signs off.

Inside PR #99 – Tuesday, February 19, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave goes deep and behind-the-scenes with Melanie Kurzuk from CNW (Canada News Wire).

Show Notes

00:25 Terry introduces the show.

01:14 Terry talks about the new GM Green by Design podcast.

02:18 Dave announces that he has a new podcast called Shill co-produced that he co-produces with Doug Walker.

04:08 Dave and Terry discuss their plans for the 100th episode of Inside PR.

07:30 Tom Reidt writes in with a comment.

09:30 Megan Ramsay also writes in about her experience finding a PR job.

12:44 Mike Keliher writes to ask that Terry and Dave keep Inside PRoper English on the show.

13:59 Dave introduces this week’s special interview with Melanie Kurzuk from CNW. She’s Senior Vice President of CNW’s News and Information Technology Divison.

36:18 Dave and Melanie talk about Social Media Releases.

41:44 A mystery listener writes in to comment on last week’s Inside PRoper English segment.

45:00 Inside PRoper English: all together vs. altogether.

48:50 Dave signs off.

Inside PR #98 – Tuesday, February 12, 2008

• • Agency Life, Inside PR, Podcamp Toronto, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and Dave welcome a comment from new listener James McNally regarding ethics in PR and discuss what kind of education PR firms are looking for.

Show Notes

00:26 Dave introduces the show.

00:59 Podcamp Toronto promo.

02:20 Announcement: Dave talks about Dave Forde‘s new blog PR in Canada which launched this week. New contributors are welcomed and wanted.

03:47 Terry and Dave discuss the 100th episode of Inside PR set to air February 26, 2008.

08:35 Terry tells us about his trip to Las Vegas.

09:28 An email comment from James McNally about ethics in PR.

10:57 Topic of discussion 1: Ethics in PR.

Terry and Dave revisit experiences in the past involving ethical decisions in the past and reference Astroturfing, “Clean Coal” and Thank you for smoking by Christopher Buckley (the book and the film.)

20:45 Topic of discussion 2: What education are PR firms looking for?

In the style of Inside the Actors Studio, Dave asks Terry a series of questions as he recalled them from the two students of PR who had left comments earlier in the week.

33:31 Inside PRoper English: The redundancy of “advance forward”.

35:55 Terry wraps up the show.

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.

Inside PR #92 – Tuesday, January 1, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry come up with 8 New Year’s Resolutions that they hope their clients are making for 2008. They also welcome comments from Bob LeDrew, Joe Thornley and Josh Turner.

Show Notes

00:34 Dave introduces the show.

03:20 Email comment from Bob LeDrew re: Veritas’ social media survey.

05:15 A comment from Joe Thornley on the Inside PR blog re: developing a social media measurement roundtable event.

07:14 Josh Turner also commented on the Inside PR blog with a link to a chronological history of Santa Claus.

08:00 Dave introduces this week’s main topic: 8 New Year’s Resolutions That We Hope Our Clients Are Writing.

29:30 Inside PRoper English: appraise vs. apprise.

30:20 Terry signs off with all of the pertinent details. Fans of Inside PR on Facebook – click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Episode #88 – Tuesday, December 4, 2007

• • Agency Life, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss Veritas’ launch of their new social media boutique com.motion. They also welcome comments from Wei-Jean Garland and Omar Ha-Redeye.

Show Notes

00:28 Dave introduces the show.

01:50 Dave and Terry welcome a comment from Wei-Jean Garland.

03:55 Omar Ha-Redeye writes in with a comment about the potential for advocacy work in public relations.

07:38 Dave introduces this week’s main topic:Veritas’ launch of their new social media boutique com.motion.

29:40 Inside PRoper English: Pristine.

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #87 – Tuesday, November 27, 2007

• • Agency Life, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss PR Agencies: Then and Now.  They also discuss how agencies of the future may or may not integrate social media and the possible consequences.

Show Notes

00:28 Terry introduces the show.

02:15 Terry introduces main topic: PR Agencies, Then and Now.

22:40 Inside PRoper English: Peruse

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #83 – Tuesday, October 30, 2007

• • Agency Life, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry talk about work/life balance in an agency.

Show Notes

00:30 Terry introduces the show.
03:18 Promo for Social Media Today: A podcast by Doug Walker.
09:15 Audio comment from Bernie Goldbach in Tipperary, Ireland.

13:42 Email comment from Dave Fleet about stakeholder relations.16:12 David introduces this week’s topic: Maintaining a work/life balance when you work at an agency.

29:34 Inside PRoper English: Loath vs. Loathe.

 

31:32 Dave wraps up the show.Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #81 – Tuesday, October 16, 2007

• • Agency Life, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry talk about salary, compensation and what else to consider when working for a public relations agency.

Show Notes

00:30 Terry introduces the show and laments the lack of comments this week.

01:27 David announces that he is going to Vancouver this week to attend Third Tuesday and to speak at the Canadian Association of Zoos and Aquariums. Terry notes that Third Tuesday Toronto will feature Darren Barefoot and that Third Tuesday Ottawa will feature Danielle Donders.

02:58 Terry introduces the main topic of discussion for the week: the complex issue of salary and compensation in public relations. David was inspired to talk about it after reading Julie Rusciolelli’s blog.

30:20 David has an announcement for Terry.

33:15 Inside PRoper English: Prepositions at the end of sentences.

34:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.