Inside PR #78 – Tuesday, September 25, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss building your PR team. They also welcome audio comments from Bryan Person and Francis Wooby.

Show Notes

00:30 David introduces the show.

01:30 David brings up the latest Third Tuesday events. Visit the central sites for Third Tuesday Ottawa, Third Tuesday Toronto, and Third Tuesday Vancouver, as well as the Third Tuesday Facebook Group.

05:25 Terry mentions that he’ll be attending the Podcast and New Media Expo next week in Ontario, California.

07:30 Bryan Person calls in with an audio comment.

17:20 Francis Wooby sends in an audio comment.

18:45 This week’s main topic for discussion is building your PR team.

36:00 Inside PRoper English: you could care less

37:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #77 – Tuesday, September 18, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

In this week’s episode, David and Terry discuss the place of young PR professionals in the workplace. They also welcome audio comments from Gary Schlee and Michael Allison.

Show Notes

00:30 Terry introduces the show.

01:10 Terry mentions that he’ll be attending the Podcast and New Media Expo next week in Ontario, California.

04:05 Gary Schlee chimes in with an audio comment. He mentions these links in his commentary: The Princeton Review, Gary’s A Class Act blog, PR Conversations, and the IABC Advocacy Commons.

07:30 Michael Allison calls in asking about the young PR professional debate raging in the blogosphere.This leads into David and Terry’s main topic for discussion this week. One of the posts David mentions in this discussion is from the Marcom Blog at Auburn University.

30:00 Inside PRoper English: the subtle difference between persuade and convince

31:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #76 – Tuesday, September 11, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

In this week’s episode of Inside PR, David and Terry have a lot to talk about. They welcome a number of comments, and discuss the importance of understanding how PR fits into the bigger picture of business.

Show Notes

00:30 David introduces the show.

01:30 Very special announcement: Terry’s novel, The Best Laid Plans, is available for sale. Pick it up at Amazon.com or Chapters-Indigo. For more info, visit Terry’s website.

02:45 David and Terry mention the Vancouver Third Tuesday event.

05:30 The first comment comes from a journalism student at Humber College.

10:00 Donna Papacosta writes in a comment

11:30 Sallie Goetsch writes a comment on the blog

13:00 Brian Blank writes in with some knowledge

14:15 Kyle Whitehead from Lethbridge College in Lethbridge, Alberta sends in an audio comment about post-PR graduate work.

18:25 Diane Hodges writes in with a comment about the importance of understanding business for PR professionals. This leads to this week’s main topic for discussion.

31:00 Inside PRoper English: raise up and lower down

31:45 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #75 – Tuesday, September 4, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David discuss public relations as a profession. They also welcome an audio comment from Omar Ha-Redeye.

Show Notes

00:30 Terry introduces the show.

01:10 Terry and David were on vacation – they talk about how they coped without each other.

03:45 Omar Ha-Redeye sends in an audio comment.

09:40 Christine Smith and Dave Fleet write in with comments on PR as a profession. This leads into this week’s main topic for discussion on the profession of PR.

31:00 Inside PRoper English: continual and continuous

31:45 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #73 – Tuesday, August 21, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss the differences between big and small agencies.

Show Notes

00:30 Terry introduces the show.

01:15 Terry mentions that he and Terry will be doing a mini-show next week, as they will both be on vacation.

03:45 David and Terry talk about a study about winning business at PR firms.

06:30 This leads into the major topic of discussion for the week: big agency vs. small agency. They discuss their careers working at both large and small agencies.

30:40 Inside PRoper English: accommodate

31:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #72 – Tuesday, August 14, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry list the 5 questions you should be asking your social media firm. They also welcome an audio comment from Doug Haslem.

Show Notes

00:30 David introduces the show.

01:15 Inside PR has been nominated for a Podcast Award in the Business category. The voting closed on Saturday. The winners will be announced on Wednesday, August 15.

02:05 David mentions the CMA Awards, for which he and Terry are senior judges for the PR award.

06:30 Doug Haslem chimes in with an audio comment.

09:20 Terry apologizes for “monetize” on air.

13:30 This week’s main topic of discussion: 5 questions for your social media agency.

32:00 To recap the 5 questions: Do you blog yourself? What blogs and podcasts do you recommend? What clients have you got into social media? What do you think of ghost blogging? How do you approach a blogger who wrote something negative?

32:20 Inside PRoper English: the difference between take and bring

33:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #71 – Tuesday, August 7, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry continue their discussion about the senior-level PR practitioner. They also welcome comments from Bryan Person, Chip Griffin, and Joe Thornley.

Show Notes

00:30 Terry introduces the show.

01:15 Inside PR has been nominated for a Podcast Award in the Business category. Click here to vote. You can vote once daily, and be sure to validate your vote via email.

03:05 David mentions the CMA Awards, for which he and Terry are senior judges for the PR award.

06:00 David mentions the Social Media Group‘s big win with Ford.

09:00 An audio comment from Joe Thornley.

12:00 Bryan Person chimes in with a comment.

14:40 Chip Griffin from Custom Scoop weighs in with an audio comment. This leads to David and Terry returning to the topic Joseph Jaffe’s latest promotion for Across the Sound.

24:00 This week’s main topic of discussion: the continued discussion of the senior people at PR firms.

34:00 Inside PRoper English: monetize is still not a word (Note from Terry:  My bad – Bryan Person was right and Shel Holtz has rightly called me on this too.  “Monetize” is in fact a word and has been for a long, long time.  I just got it wrong.  I’ll beat myself up some more on IPR #72), along with access (as a verb) prioritize and priorize, impactful, deliverable, guest and gift (as verbs).

35:45 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #70 – Tuesday, July 31, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss discuss making the transition from the role of manager to leader in a PR firm. Also, they welcome an audio comment from Bobby Hewitt. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

01:45 David and Terry talk about the recent Special Edition they recorded with Brad Matson and Janina Palhares from Breakfast Television about pitching the media.

05:10 Inside PR has been nominated for a Podcast Award in the Business category. Click here to vote. You can vote once daily, and be sure to validate your vote via email.

10:00 An audio comment from Bobby Hewitt.

15:35 David and Terry discuss Joseph Jaffe’s latest promotion for Across the Sound.

23:00 This week’s main topic of discussion: becoming more senior at a PR firm, and making the transition from the role of manager to leader in a PR firm.

36:00 Inside PRoper English: monetize is not a word

38:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #69 – Tuesday, July 24, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss ethics, staff turnover, post-mortems, and mentoring. Also, they welcome an audio comment from Luke Armour and Doug Haslem. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

01:35 An audio comment from Doug Haslem.

07:40 A comment from Sheri Morgan about transience.

11:35 An comment from Parker Mason about ethics.

25:55 An audio comment from Luke Armour about mentoring. This turns into this week’s main topic of discussion.

37:10 Inside PRoper English: nouns misused as verbs, like access and partner.

39:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #68 – Tuesday, July 17, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss managing yourself and managing people at a PR firm. Also, they welcome an audio comment from Bryan Person. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

01:45 David brings up that he was on a panel with Leona Hobbs talking about blogging recently.

04:40 A comment from Dave Fleet of the Ontario Government.

07:35 An audio comment from Bryan Person.

12:35 This week’s main topic of discussion: managing yourself and managing staff at a PR firm.

30:00 Inside PRoper English: virile and viral, and “key learnings”

31:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.