Inside PR Summer Archives #10 – Wednesday, September 2, 2009

• • canadian podcasting, Inside PR, PR, Show Notes, social media, Summer Archives

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how podcasting fits within the context of public relations.

Show Notes:

00:27 Terry opens the show.

00:57 Terry introduces a comment from Cindy Kroeger about our Twitter discussion from IPR #143.

04:34 Dave introduces the major topic for discussion for the show: podcasting and public relations.

33:20 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Summer Archives #7 – Wednesday, August 12, 2009

• • canadian podcasting, Inside PR, PR, Show Notes, social media, Summer Archives

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.

Show Notes

00:32 Dave introduces the show

01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca

02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?

03:49 Keith gets a dig in at Dave for having issues with last week’s podcast

04:07 Dave references Kate Trgovac

04:53 Dave talks about Joseph Thornley’s  Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog

08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren – developer of the social media press release.

09:52 Dave and Keith discuss the “5 thoughts on the future of PR“:

  1. Agencies must become comfortable with the personal branding of employees
  2. Agencies need to do a far better job training staff
  3. Agencies have to explain to clients that mistakes will happen
  4. Agencies must help clients move from reactive to proactive to interactive
  5. Agencies must reconsider their core value

40:30 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR Summer Archives #5 – Wednesday, July 29, 2009

• • Agency Life, canadian podcasting, Inside PR, PR, social media, Summer Archives

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Comments? Send us an email as [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list. Also, they welcome audio comments from David Fleet and Bernard Goldbach.

00:36 David introduces the show. 01:06 David and Terry welcome a comment from Dave Fleet.

01:10 Dave Fleet gives his comments on the Veritas survey.

02:38 David and Terry address Dave Fleet’s comments and the Veritas survey results.

03:48 Dave and Terry welcome a comment from Bernie Goldbach.

03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum.

04:58 David and Terry thank Bernie for his comment.

06:28 David introduces today main topic: Social Media & PR Wish list

27:43 Inside PRoper English: The redundant phrase – “The reason is, because…”

Fans of Inside PR group on Facebook.  Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Summer Archives #4 – Wednesday, July 22, 2009

• • canadian podcasting, Inside PR, PR, Summer Archives

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about podcasting and it’s role within public relations.

Show Notes

00:30 Terry introduces the show.

01:30 Terry talks about Podcast Expo.

07:55 Terry introduces the main topic of discussion for the week: podcasting and public relations.

29:30 Inside PRoper English: what

30:30 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #169 – Wednesday, June 24, 2009

• • Agency Life, canadian podcasting, Comments, Inside PR, News, PR, social media

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This week on Inside PR Terry Fallis, David Jones and Martin Waxman make a special announcement and welcome a listener comment.

00:31 Terry opens the show.

01:40 Terry mentions that he will be giving a presentation today at a McNally Robinson bookstore in Don Mills.

03:07 Terry introduces a comment from Simon Mason of LimeCube Marketing.

04:26 Dave, Martin and Terry all sound off on the role of authenticity when a PR agency takes on the task of transcribing blogs for their clients.

10:44 Terry introduces this week’s topic: IPR’s summer hiatus and the future of the show.

23:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #168 – Wednesday, June 17, 2009

• • Agency Life, canadian podcasting, Inside PR, PR, social media

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This week on Inside PR Terry Fallis and Martin Waxman discuss the top 5 questions any company should ask a PR agency regarding social media when they are shopping around for a firm.

00:27 Terry opens the show.

01:21 Martin tells us about his travels to the Counselors Academy conference and the CPRS annual conference in Vancouver.

07:36 Martin introduces this week’s topic: What are some of the questions a client can ask a PR agency in order to gauge whether or not they have a strong handle on social media practices?

08:08 The first question is: How active is the agency and its employees in the social media world?  For example, are they using Twitter?  Do they blog?

11:39 Terry asks the next question: What social media projects or case studies has the agency already accomplished?

14:25 Martin asks the third question: According to the agency, what are the governing principles of social media?

19:25 The fourth question is: How do you monitor social media and what kind of response do you get back?  Do you use Google Alerts or Technorati?

23:45: Finally, how does your company fit with the agency?  Does the relationship feel right?

26:10 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #165 – Wednesday, May 27, 2009

• • canadian podcasting, Comments, Inside PR, Media relations, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the importance of maintaining professionalism in the realm of social media and welcome listener comments.

00:27 Terry opens the show.

01:50 Terry welcomes a comment from David Mullen.

04:20 Terry welcomes a comment from Joe Troxler.

05:10 Martin mentions that he and Terry just came from Third Tuesday Toronto, where the folks from MGI Media were speaking.

05:35 Martin and Terry have a discussion about video and podcasting production, as well as professionalism in the social media world.

25:04 Terry shifts the topic to a discussion of audio versus video podcasts.

28:17 Martin announces that as of Tuesday, May 26 he will be the incoming President of  CPRS Toronto.

29:15 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #153 – Wednesday, March 4, 2009

• • canadian podcasting, Comments, Ethics, Inside PR, Media relations, News, Podcamp Toronto, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.

00:26 Terry opens the show.

01:05 Terry tells us that this week’s show will be devoted to a “comment round-up,” which will be followed by a specific topic near the end of the show.

01:46 Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.

06:27 Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.

08:05 In response to Jeremy’s question, Terry and Martin discuss the do’s and don’t’s of being an intern in the PR world.

11:35 Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.

17:03 Terry introduces another comment that was left on the blog by Mike Keliher.

20:12 Martin wraps up the comment portion of the episode with two final comments from last week’s live episode, recorded at Podcamp Toronto.

20:29 Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.

21:57 Martin reads the second last comment of the show, submitted by a Boston PR firm.

22:15 Martin welcomes the final comment of the show from Sarah Bannoff.

23:09 Martin introduces a discussion about the new Skittles website.

25:18 Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.

29:27 Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.

30:40 Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.

32:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #152 – Wednesday, February 25, 2009

• • Agency Life, canadian podcasting, Comments, Inside PR, measurement, Media relations, New Business Development, Podcamp Toronto, PR, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman are podcasting live from Podcamp Toronto at Ryerson University and host the show as a Q & A session with their live audience.

00:29 Terry opens the show.

00:49 Terry reminds us that Inside PR is being recorded live at Podcamp Toronto which is held at Ryerson University.

00:57 Terry tells us the show topic will be determined by audience questions this week, with some focus on the role of social media within public relations.

01:42 Maureen McBride asks Terry, Dave and Martin for their opinion regarding the balance between traditional media and social media and how that balance is changing within the public relations field.

10:04 Dave asks the audience, specifically those who work in PR, what their biggest fear is when it comes to working within the social media space.

10:20 An audience member asks whether or not PR agencies understand the time sensitivity involved in engaging with social media, as opposed to the time allowances of working with traditional media.

15:16 Diana Spremo, an independent PR practitioner, asks Terry, Dave and Martin to define the social media press release.

16:18 Dave tells the audience that that Boris Spremo, Diana’s father, is a legendary photojournalist, who has worked for such publications as the Toronto Star.

19:48 Audience member Danny Brown asks if it might be time for PR to have a regulatory body.

25:05 Heather Robinson asks Terry, Dave and Martin as PR practitioners how they convince their clients to give social media a try.

31:53 Michelle Sullivan asks everyone what they think the future of traditional media might hold.

33:52 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #142 – Wednesday, December 17, 2008

• • canadian podcasting, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how social media has changed the media landscape and ask if PR professionals can step up, understand this new environment  and honour the new strictures of social media while still serving the needs of their clients.

Show Notes:

00:26 Terry opens the show.

01:14 Terry discusses an email exchange that led to today’s topic: An exchange occurred recently between Ira Basen of CBC radio and Joe Thornley. This stemmed from a speech that Ira made at a Canadian Institute conference on Social Media, which Joe twittered. Joe presented this exchange on his blog. He also provides Ira’s speech on his blog.

02:59 Terry introduces today’s topic(s): How social media has changed the media landscape and Can PR professionals step up, understand this new environment and honour the new strictures of social media and still serve the needs of their clients?

04:41 Martin discusses the changing media landscape.

07:20 Terry discusses social media’s effect on the media landscape.

10:09 Dave discusses Ira’s speech and the notion of the editorial gatekeeper.

19:11 Terry discusses the idea of the gatekeeper.

20:20 Terry reads from Ira’s speech. ref: Jay Rosen.

23:42 Dave discusses Ira and his opinion of Pr practitioners.

27:30 Terry discusses Whirlpool’s American Family podcasts and social media.

30:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.