Inside PR #111 – Tuesday, May 13, 2008

• • Agency Life, Comments, Inside PR, measurement, Media relations, New Business Development, Political communications, PR, Show Notes, social media, Uncategorized

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees.

Show Notes

00:30 Terry introduces the show.

02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker.

04:09 Terry discusses his talk at a communications event for Government of Ontario employees.

05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College)

05:24 Rick Weiss asks if it’s possible to salvage the image of a company in distress with an excellent PR campaign

09:05 Terry introduces the comment from Guy Skipworth of Mediaco

09:28 Guy Skipworth opens the conversation on titles in agencies

10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important

23:40 Terry starts of the conversation about when to promote an employee. The panel discusses:

Promoting from within
Skills development
Breaking down title boundaries
Setting objectives
Succession planning
Career Planning
Retaining Employees
Culture
Training
Reviews

    33:13 Terry closes up the show.

    Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This week’s episode was produced by Kyra Aylsworth and published by Samantha Lovelace.

    Inside PR #110 – Tuesday, May 6, 2008

    • • Awards, canadian podcasting, Comments, Inside PR, PR, Show Notes, social media

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    Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry’s BIG WIN, character blogs and social media’s impact on public relations.

    Show Notes

    00:25 Dave introduces the Show

    01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley

    02:45 Dave mentions Terry’s BIG WIN!

    03:51 Terry tells us about winning the Leacock Medal for Humour

    References:

    Terry’s Website – Home of the Best Laid Plans

    The News Release

    Link to CBC.ca’s Ontario Today Archives

    Buy The Best Laid Plans Online

    Amazon.com

    Amazon.ca
    chapters.indigo.ca

    About PLR

    08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster’s Across Boarders, Mark Blevis and Bob Goyetche

    09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree

    11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight’s blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel

    An episode of Jiminy Glick

    18:13 Dave introduces the topic of social media’s impact on public relations

    27:59 Terry Wraps up the show

    Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This week’s episode was produced by Samantha Lovelace

    Inside PR #107 – Tuesday, April 15, 2008

    • • Bob Ledrew, Comments, Ethics, Inside PR, Media relations, PR, Show Notes, social media

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    Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O’Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian.

    Martin Waxman is away this week.

    Show Notes

    01:24 Dave introduces the show

    01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog

    03:11 Terry talks about taking IPR on the road

    04:10 Michael O’Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls’ and David Weinberger’s theory on who owns the Internet

    No one owns it.
    Everyone can use it.
    Anyone can improve it.

    06:24 Michael does Inside Proper English: Metaphor V. Simile

    09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca

    12:17 Terry mentions the importance of strategy over tactics

    12:45 Dave talks about the missuses of social media tools

    14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103

    19:23 Terry tells the listeners about Shel Holtz’ and Neville Hobson’s contribution to IPR

    19:52 The ethics debate begins again

    27:07 Julie introduces the comment from Garen Stepanian

    27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations

    37:39 Terry Signs off

    Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This week’s episode of Inside PR was produced by Samantha Lovelace.

    Inside PR #106 – Tuesday, April 8th, 2008

    • • Agency Life, Comments, Inside PR, measurement, Media relations, New Business Development, PR, Show Notes, social media

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    Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.

    This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman.

    Show Notes

    00:24 Terry introduces the show

    01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil.

    01:43 Dave introduces the nights topic: PR in social media

    02:46 Dave commences the conversation about who “owns” social media

    06:20 Julie brings up Dove’s Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns

    08:26 Keith takes the stance ith Terry and Dave that PR has a hold on the social media space

    08:56 Martin brings up the first main difference between PR and advertising’s activities in the space. Advertising does it, PR talks about it.

    10:37 Tamera from the audience points out that really the social media space belongs to the customer

    12:23 Julie infers that agencies are the flippers on the social media pin ball machine.

    14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space

    14:15 Dave Ford, from the audience, continues Tamera’s argument referencing Dell and Starbucks

    15:05 Keith calls social media a cultural revolution

    15:36 Martin references Giovanni Rodriguez and DIY

    17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in

    21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is

    23:17 Carman from the audience starts the conversation about the PR/marketer hybrid

    25:19 Julie states that the side that knows the client best will win the projects and thus the space

    27:25 An unidentified audience member asks about transparency

    28:20 Terry goes over some negative outcomes of not being transparent

    29:37 Martin mentions having fun in the space and references the Captain Morgan blog

    31:04 Brian from the audience talks about the arrogance of companies in thinking they own the social media space

    32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity

    33:35 An audience member asks about the difference between PR and Ad in the social media space

    35:13 David Ford, from the audience, asks about a recessions effect on the social media space

    37:44 Keith answers with “if it’s working people will spend money on it, recession or not”

    38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound

    39:02 Dave wraps up the show

    Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This weeks episode of Inside PR was produced by Samantha Lovelace.

    Inside PR #105 – Tuesday, April 1st, 2008

    • • Awards, Comments, Media relations, New Business Development, PR, Show Notes, social media

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    Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR BluBrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman, Keith McArthur and Julie Rusciolelli discuss hiring interns: the good the bad and the marvelous and debate Earth Hour as an effective communications plan.

    Show Notes
    00:35 Dave introduces the show and Terry’s nomination for the Leacock medal for humour
    02:02 Terry tells the story of how he found out he was short listed for the award. See the picture.
    03:53 Terry mentions the IPR hacker.
    04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com
    05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation.
    06:27 Julie tells us about her trip to Hawaii.
    09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview.
    14:57 The topic of interns not wanting to do admin work comes up.
    16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her.
    22:00 Terry introduces the discussion on Earth Hour as an effective communications tool.
    30:54 Terry signs off.

    Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    Episode #105 of Inside PR was produced by Samantha Lovelace.

    Inside PR #104 – Tuesday March 25, 2008.

    • • Comments, Elizabeth Hirst, Inside PR, Media relations, PR, Show Notes, social media, Uncategorized

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    Comments? Send us an email to [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blueberry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss what happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their story across in an accessible and accurate way?

    Show Notes

    00:30 Terry introduces himself, the panel and the show.
    01:05 Terry welcomes Martin Waxman to the panel.
    2:05 Terry announces that Inside PR #106 will be recorded live at the Third Tuesday Social Media Meet Up in Toronto on April 2, 2008. Location TBA.
    3:50 Comment from Paul Jenkins in response to last weeks’ topic, Ethics & PR.
    6:44 Comment from Elizabeth Hirst on the PR & Ethics debate.
    12:33 Martin introduces today’s topic – What happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their client’s story across in an accessible and accurate way?
    23:53 Panel weighs in on topic and suggests PR practitioners employ creative and non traditional approaches to to both communicate their client’s story and respond to traditional media.
    31:05 Terry thanks the panel and signs off.

    Producer’s Note: The change in this podcast sound quality is due to the shift in form for Inside PR. Our theme music is Streetwalker by the CJacks and is from the Podsafe Music Network. Roger Dey is our announcer. This week’s episode was produced by Karen Nussbaum.

    Inside PR #101 – Tuesday, March 4, 2008

    • • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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    Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Dave and Terry usher in a new era with a new podcast format.

    Show Notes

    00:29 Terry introduces the show.

    01:13 Dave and Terry usher in a new era with a new podcast format.
    03:00 Dave asks today’s panel members to introduce themselves.

    Julie Rusciolelli from Maverick PR

    Keith McArthur from Veritas’ com.motion

    Martin Waxman from Palette PR

    04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College.
    07:02 The panel weighs in on the first main topic of today’s episode – Ethics and Reputation in Public Relations.

    24:20 Keith kicks off today’s second main topic – Michael Bryant, YouTube and Government’s use of social media.

    41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you’d like to bring it back.

    41:45 Criteria for being on the new Inside PR panel and Dave signs off.
    Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

    This week’s episode of Inside PR was produced by Kyra Aylsworth.

    Inside PR #99 – Tuesday, February 19, 2008

    • • Agency Life, Comments, Inside PR, PR, Show Notes

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    Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Dave goes deep and behind-the-scenes with Melanie Kurzuk from CNW (Canada News Wire).

    Show Notes

    00:25 Terry introduces the show.

    01:14 Terry talks about the new GM Green by Design podcast.

    02:18 Dave announces that he has a new podcast called Shill co-produced that he co-produces with Doug Walker.

    04:08 Dave and Terry discuss their plans for the 100th episode of Inside PR.

    07:30 Tom Reidt writes in with a comment.

    09:30 Megan Ramsay also writes in about her experience finding a PR job.

    12:44 Mike Keliher writes to ask that Terry and Dave keep Inside PRoper English on the show.

    13:59 Dave introduces this week’s special interview with Melanie Kurzuk from CNW. She’s Senior Vice President of CNW’s News and Information Technology Divison.

    36:18 Dave and Melanie talk about Social Media Releases.

    41:44 A mystery listener writes in to comment on last week’s Inside PRoper English segment.

    45:00 Inside PRoper English: all together vs. altogether.

    48:50 Dave signs off.

    Inside PR #96 – Tuesday, January 29, 2008

    • • Comments, Inside PR, measurement, Podcamp Toronto, PR, Show Notes

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    Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog.

    This week on Inside PR, Terry and David take a cue from Michael Netzley’s comment and discuss what Cicero meant by ‘eloquence’.

    Show Notes

    00:30 Dave introduces the show.

    00:55 Podcamp Toronto 2008 promo.

    02:38 Audio comment from Deborah Zanke from Message Communications on measurement.

    06:27 Terry and Dave receive a comment on their blog from Bob Crawshaw.

    07:21 Michael Allison sent Dave a Twitter message to ask what he and Terry think about the effects that a downturn in the US economy might have on the practice of public relations.

    11:03 Dave announces some breaking news.

    13:08 Alan Fryer from CTV and W-5 sends in an audio comment about his move to the Dark Side.

    15:39 Michael Netzley sends in the latest installment of Communications Through the Ages: Cicero.

    20:51 Dave and Terry discuss Cicero and ‘eloquence’ as their main topic of discussion.

    27:42 Inside PRoper English: Josh Turner calls in to ask about Terry and Dave’s least favourite business jargon. Terry still dislikes ‘impactful’.

    32:03 Terry signs off.

    Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

    Inside PR #92 – Tuesday, January 1, 2008

    • • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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    Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, David and Terry come up with 8 New Year’s Resolutions that they hope their clients are making for 2008. They also welcome comments from Bob LeDrew, Joe Thornley and Josh Turner.

    Show Notes

    00:34 Dave introduces the show.

    03:20 Email comment from Bob LeDrew re: Veritas’ social media survey.

    05:15 A comment from Joe Thornley on the Inside PR blog re: developing a social media measurement roundtable event.

    07:14 Josh Turner also commented on the Inside PR blog with a link to a chronological history of Santa Claus.

    08:00 Dave introduces this week’s main topic: 8 New Year’s Resolutions That We Hope Our Clients Are Writing.

    29:30 Inside PRoper English: appraise vs. apprise.

    30:20 Terry signs off with all of the pertinent details. Fans of Inside PR on Facebook – click here to join.

    Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.