Inside PR 2.24 – Wednesday, October 13, 2010

• • canadian podcasting, Comments, Inside PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe talk about the recent changes to Facebook.

0:28 Martin opens the show.

2:25 Martin shares a comment from Yasin Sterling Akgun who asks Martin, Gini and Joe to discuss using blogs for press releases vs. print media.

3:02 Gini shares per perspective on the matter.

6:00 Joe thinks news releases are the best container for authoritative information.

9:15 Martin announces this week’s topic: the new changes in Facebook.

10:08 Gini references how Michael Arrington demonstrated the lack of control over the new group features by adding Mark Zuckerberg to a group without his approval or consent.

13:23 Joe says that since the last few privacy missteps from Facebook, he has cut back on his number of Facebook friends.

16:20 Martin finds it interesting that Facebook keeps introducing opt-out features despite negative reactions to previous opt-out features.

17:02 Joe isn’t as fond of Facebook as he once was.

19:19 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.23 – Wednesday, October 6, 2010

• • Inside PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe talk Twitter. #NewTwitter, that is.

0:23 Martin opens the show.

1:43 Martin announces the topic of this week’s show: Twitter’s new platform.

2:29 Gini tells us how she first started using Twitter.

3:31 Martin shares his introduction to Twitter and how his use of Twitter has changed over time.

6:53 Joe tells us about how he was first introduced to Twitter.

9:12 Gini mentions that she has never used Twitter.com and wonders if Joe and Martin use the website to access Twitter? Gini prefers using TweetDeck and HootSuite.

9:29 Joe uses the new Twitter app for the iPad. He uses TweetDeck on his desktop.

10:48 Martin uses the Twitter website and has gotten #NewTwitter. He does enjoy using HootSuite as well.

12:34 Joe asks if follower count matters?

14:50 Joe wonders if Klout really measures influence?

18:58 Martin asks Gini and Joe what it takes for them to follow people?

24:14 Joe wonders if Gini and Martin use Twitter differently from Facebook?

25:15 Joe asks Inside PR listeners how they use Twitter?

26:25 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.22 – Wednesday, September 29, 2010

• • canadian podcasting, Comments, Ethics, Inside PR, Media relations, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

0:26 Martin opens the show.

1:53 Martin announces that they will not being talking about New Twitter this week because a more current topic came along.

2:09 Martin shares a listener comment from Barbara Nixon about last week’s show and how she’s encouraging her students to listen.

2:53 The second comment comes from Mia Salituro who writes a blog about networking. She shares some tips for students around building your personal brand.

3:57 The last comment comes from Martin’s colleague at Energi PR, Sean Bailey. Sean asks what Martin, Gini and Joe’s stance is on “liking” or “following” a client’s competitor on Facebook and Twitter? Is it a form of monitoring, or is it different because it’s a public display of liking the competing brand? Martin ties Sean’s question into the recent Netflix ethical breach.

5:22 Gini answers Sean’s question and shares her perspective on the matter and she, Martin and Joe discuss.

14:33 Martin says that he hates the term “pr stunt”.

14:42 Gini shares why she’s not a fan of the term either.

16:10 Gini talks about a recent chat she participated in that connected bloggers with PR professionals that could offer them advice. Gini dispelled the rumour that PR firms only pay attention to A-list bloggers. It’s the job of the PR professional to find bloggers who are influential in their specific community or niche.

23:11 Martin says that as communicators, it’s important to read a lot of blogs and a lot of different kinds of blogs.

27:45 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.20 – Wednesday, September 15, 2010

• • canadian podcasting, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe kick off the new school year with a discussion about the social media tools every new PR student needs.

0:26 Martin opens the show.

1:43 Joe mentions that it’s the beginning of a new school year and that Martin is teaching again at McMaster’s PR program.

2:44 Martin kicks off the discussion about this week’s topic: social media tools every new PR student needs.

3:03 Joe shares the first tip: remember there is only one you and be consistent with how you present yourself across all mediums.

4:40 Joe reminds students to build a professional profile from day one.

5:40 Gini gives some advice for students who are hesitant to start a blog.

7:37 Martin points out how important it is to be careful about what you post online.

8:28 Joe stresses the importance of communicating and engaging.

11:26 Joe shares the 3 places students need to be to build their online profile: a blog of their own, Twitter and LinkedIn.

14:56 Martin says students need to have a good RSS reader to organize all their feeds and stay current.

16:05 Gini adds that she always asks interviewees about the last book they read, magazines they read and blogs they subscribe to. It’s important to be well read.

20:00 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.19 – Wednesday, September 8, 2010

• • Agency Life, Inside PR, measurement, PR, Shownotes, Summer Archives

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe discuss Terry Fallis‘ new book, The High Road, why measurement matters to Third Tuesday and how to deal when employees leave.

0:24 Martin opens the show.

1:00 Martin announces that Terry’s new book, The High Road, will be launching today!

1:44 Joe adds that if you pick it up, to do so in the e-book form.

4:33 Third Tuesday Toronto is kicking off it’s 5th season will a full-day conference, Third Tuesday Measurement Matters.

7:03 Gini mentions she recently saw Tony Hsieh from Zappos speak.

8:20 Martin introduces this week’s topic: how to deal with an employee leaving. He shares his story about his business partner, Louise Armstrong, making an exit from PR.

12:03: Joe asks Gini if she’s lost a main partner before.

13:40: Joe shares his perspective.

23:19 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.18 – Wednesday, September 1, 2010

• • canadian podcasting, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe return from their vacation and discuss books, the publishing industry and how the way we read might differ entirely next summer.

0:26 Martin opens the show.

1:10 Martin apologizes that they missed last week’s episode.

1:41 Martin shares a comment from Danny Starr about ghost blogging.

2:47 Gini introduces this week’s topic: will social media change traditional book publishing? The topic was inspired by Seth Godin’s decision to abandon traditional book publishing.

3:52 Gini wonders if traditional book publishing is dying, needs to evolve or if Seth Godin can get away with it due to all his best sellers?

5:40 Martin thinks traditional book publishing needs to be shook up.

10:15 Joe says that due to links in digital content, we’ve stop reading in a linear fashion.

15:00 Martin points out that textbooks that are republished with updates year after year would benefit from an electronic format.

19:35 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.17 – Wednesday, August 18, 2010

• • canadian podcasting, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss ghost blogging and whether it should be done or not.

0:25 Martin opens the show.

1:44 Martin thanks Sallie Goetsch for helping us correct a glitch with last week’s episode of Inside PR. (Thanks again, Sallie!)

2:17 Martin tells us about a great movie he saw over the weekend, Scott Pilgrim vs. The World.

3:26 Gini introduces this week’s topic: ghost blogging and talks about a discussion that went on about it on her blog post.

8:10 Gini wonders if there is a middle ground with ghost blogging – should we do it for clients or not?

8:17 Martin shares his perspective.

18:10 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.15 – Wednesday, August 4, 2010

• • canadian podcasting, Comments, Inside PR, Podcamp Toronto, PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss a listener’s comment on PRoper English and how they decide which events to attend.

0:30 Martin opens the show.

1:37 Joe shares the first listener comment, from Clint Stiles, about Inside PR #30.

3:37 Longtime listener, Chartwell 65, offers some suggestions to improve the show.

8:55 Joe talks a bit about Third Tuesday and how it started up.

10:20 Joe kicks off the next topic and asks Martin and Gini how they decided which events to attend and why?

14:37 Martin tells us about his first time attending PodCamp Toronto.

15:35 Joe shares what he looks for in a conference.

19:46 Gini encourages everyone to check out Empire Avenue.

20:13 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.14 – Wednesday, July 28, 2010

• • Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss old PR vs. new PR and the launch of a new iPad application.

0:30 Martin opens the show.

2:35 Martin shares listener comments with us. The first from Donna Papacosta about a survey she’s doing on podcasting. The second is a question from Jody Koehler. Jody asks “can a person advise on new PR without knowing old PR?”

3:37 Joe explains why he doesn’t think so.

4:48 Gini talks about the difference between PR 1.0 and PR 2.0.

7:13 Joe mentions that understanding how communities are formed and developed is key to understanding social media. Having a background or understanding in social sciences, psychology, anthropology and political science can help.

12:14 Martin introduces the next topic: the launch of FlipBoard for the iPad.

16:00 Martin mentions that Reeder for iPad has changed the way he views RSS feeds.

20:34 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.13 – Wednesday, July 21, 2010

• • Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini keep it short and sweet and discuss pitches and tweets.

0:28 Martin opens the show.

3:25 Martin shares a listener “comment” with us.

4:45 Joe tells us a little more about the pitch.

8:41 Joe brings up another point in the pitch and wonders if we should follow up with reporters to find out why they’re not interested.

10:34 Martin introduces the next topic: To tweet or not to tweet on behalf of clients? That is the question.

11:18 Martin shares his agency’s policy about tweeting.

16:20 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.