Inside PR 2.38 – Wednesday, January 26, 2011

• • Inside PR, New Business Development, Show Notes

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe talk about the three questions that need to be asked before accepting a controversial client.

0:27 Martin opens the show.

0:49 Joe is recording from Calgary as he is accompanying C.C. Chapman on the Content Rules Third Tuesday digital media meetups across Canada.

2:04 Gini has been following along and recommends that everyone check out Joe’s blog for interviews with C.C.

3:27 Joe starts off this week’s topic: how to approach controversial clients.

5:01 Martin believes that everyone deserves to have their voice heard, however, he feels he has the right to decide which clients he wants his agency to represent.

6:43 Gini draws from experience earlier in her career on working with tobacco clients. However, she notes that as an agency owner, she has a say as to who she wants to work with and is in a unique position.

8:15 Gini adds that it’s also incredibly important to look at the entire organization when taking on a new client because you want to benefit the company as whole.

9:25 Martin feels culture and leadership are also important things to consider when taking on a controversial client.

12:01 Listening to your organization as a whole is important. Early on when Joe had first started his agency with Terry Fallis, they chose not to work with certain businesses for personal reasons. As the agency grew, there were other opinions to consider.

12:30 Joe recently wrote a blog post on three questions you need to ask before accepting a controversial client. He talks about them.

15:06 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.35 – Wednesday, January 5, 2011

• • canadian podcasting, Government Relations, Inside PR, Show Notes, social media

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe kick off the new year by talking about what they think will be the next big thing in 2011.

0:24 Martin opens the show.

1:36 Following up to the previous episode on Inside PR, Martin mentions that this week, they will be talking about three things that may be on the next big thing in social media or PR.

3:40 Using the example of Facebook raising 500 million dollars from Goldman Sachs, Joe wonders if this trend will lead to companies rushing to sell rather than thoroughly develop their product.

6:16 Gini feels like it’s 2000 again with all the money being thrown around these days.

6:35 Joe hopes that government will go past the experimentation stage with social media and really embrace it.

8:05 Martin wonders if the WikiLeaks controversy will affect how governments approach open data.

8:55 Joe points out that WikiLeaks wasn’t the result of a social media problem, but rather a leaky employee problem.

11:05 Gini talks about the FCC’s decision on net neutrality and how there are two versions of the internet now.

14:00 On the CBC Spark podcast, Barbara Van Shewick was interviewed about internet architecture and innovation. Joe recommends listening to it as the interview explores interesting and complex issues.

17:15 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.34 – Wednesday, December 22, 2010

• • canadian podcasting, Inside PR, PR, social media

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe finish discussing the trends of 2010 in their final episode of the year.

0:30 Martin opens the show.

1:36 Joe continues on the discussion by talking about his next trend, the social networking darlings: Facebook, Twitter and YouTube.

3:32 Gini references a chart by Business Insider that demonstrates how Twitter is being used.

4:00 Joe cites two Canadian examples of how Twitter is being used as a newswire of sorts.

6:16 Gini brings up the next trend: The PR industry talks about measurement a lot but we don’t really seem to know how to do it.

7:31 Joe mentions a post by Jeremiah Owyang on the subject that he recommends checking out.

8:35 Martin doesn’t think algorithims can explain it all. We need a human perspective.

9:00 Martin talks about a new trend: Too many PR practitioners are focusing too much on broadcasting and not enough on building relationships.

10:06 Joe talks about his final trend for 2010: The drop-off of unique, interesting voices in the blogosphere. He mentions a blog post by Brian Solis on the state of the blogosphere in 2010 on the importance of blogging.

13:26 Gini fears another dot-com burst with all the Google-Groupon type deals taking place.

16:05 Martin announces the last trend of the episode: The reemergence of Wikis.

19:40 Martin recaps the trends discussed in this week’s episode.

20:35 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.33 – Wednesday, December 15, 2010

• • canadian podcasting, Comments, Inside PR, PR, Show Notes, social media

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss the top trends in 2010 in part one of a two part episode.

0:26 Martin opens the show.

0:57 Martin announces this week’s topic: a look at trends in 2010.

1:36 Martin shares some listener comments. The first comes from Lisa Gerber.

2:35 The second comments comes from Marike Timmermans, who thanks Martin, Gini and Joe for sharing their perspectives on pitching to the media and “PR spam”.

6:30 Joe brings up a “trend” that never caught on – 3D TVs.

8:30 Joe talks about a trend that particularly stood out to him – the emergence of tablets and the evolution of cellphones and mobile media devices.

9:42 Martin notes that he’s not a Mac or Apple person, but he picked up an iPad and felt like it was something that worked.

10:20 Gini’s husband, who was resistant to the idea of an iPad at first, eventually saw the value in one.

11:15 Joe brings up another trend for 2010: content that is fluid across all devices.

11:30 Gini has seen a big shift toward the clients with respect to web content and materials for many businesses.

12:40 Martin agrees and says it’s reminiscent of an older approach to customer service.

14:02 Martin shares a trend he’s noticed: the number of people embracing social networks. He mentions how the Library of Congress is set to acquire Twitter’s entire archive.

17:11 Martin closes the show and notes that they’ll carry on the discussion in next week’s episode.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.32 – Wednesday, December 8, 2010

• • Comments, Inside PR, PR, Show Notes, social media

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss PR, bloggers and blogola.

0:25 Martin opens the show.

1:48 Martin thanks Mary from Buzz4biz.ca for commenting on episode 2.28 and sharing what she would have changed in her career and Katie Stambeck, a PR student, weighs in on what made sense to her in terms of engagement on her blog.

3:32 Joe feels that when people comment on Inside PR topics of discussion and continue the conversation on their blogs, it validates what they do every week.

5:28 Gini announces this week’s topic, inspired by a blog post by Danny Brown. An anonymous blogger, “Sarah”, shares why she thinks PR people get paid and bloggers don’t. Gini disagrees with “Sarah” and tells us why.

8:55 Martin is surprised by Sarah’s comments and thinks she’s missing some of the main points of the social media landscape and networking.

10:05 Joe thinks Sarah’s post is actually tongue-in-cheek.

13:30 Gini asks Joe how he determined that Sarah’s post was supposed to be humourous and Joe explains.

14:00 Joe doesn’t understand why Sarah is writing anonymously.

15:30 Martin agrees and notes that your opinion doesn’t have much value if you don’t have the guts to stand behind it.

16:20 Joe brings up some good points on the topic of social media “A-Listers”.

18:25 Gini agrees and points out it makes more sense to pitch someone who is an influencer in their niche community than an “A-Lister”.

20:02 Joe mentions that Terry Fallis’ book, The Best Laid Plans, has been selected as one of the final five short-list candidates for the Canada Reads Most Essential Canadian Novel of the Decade. Congratulations, Terry!

21:32 Joe recommends that everyone check out Mitch Joel’s interview with Neville Hobson on Mitch’s Six Pixels podcast.

22:40 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.28 – Wednesday, November 10, 2010

• • Agency Life, Comments, Inside PR, Show Notes

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe think back about what, if anything, they would change about their careers.

0:27 Martin opens the show.

1:44 Martin shares a comment from two listeners. The first comes from Victoria, a PR student. Victoria mentioned Inside PR as a podcast she really enjoys listening too.

2:09 Eden Spodek, who was mentioned in last week’s episode, shares the best way to approach bloggers to get them to talk about your client or their product.

3:34 Martin talks about a pharma conference he recently attended and wonders if social media and pharma policies go together?

7:07 This week’s topic comes from a comment posted on Gini’s blog. Rachael Seda asks “What is one thing you wish you could’ve done differently (or just done period) in the beginning of your careers?”

7:31 Joe doesn’t think he has any regrets.

8:43 Martin tells us what he would have done differently.

10:49 Gini wishes she realized how resourceful the people she worked with were.

12:48 Joe thinks young people need to realize the mobility they have in their careers when they were young.

15:52 Gini believes young people have a unique perspective on communications, one that they should be confident in sharing.

18:14 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR is your podcast. What do you want to discuss?

• • Comments, Inside PR

I’m a big fan of podcasts. I listen to them in the car, at home, while I’m on the treadmill and on the subway. Thanks to podcasting, I can listen to my favorite programs when and where it’s convenient for me. But what’ s even better about podcasts is that I can find content that focuses on my interests. And my interests are much narrower than the general public’ s interests. This isn’t broadcasting. It’s content for me and my community.

Each week, Martin Waxman, Gini Dietrich and I record the Inside PR podcast. We talk about things that interest us as communications professionals who are also exploring the changes that social software and social networking have made possible in the ways that people find one another, form relationships and interact. We try to talk about what’ s really going on, not just what happened. So we look for the truths and trends that underlie the communications and technology developments of the week.

It’ s fun for us to share our thoughts. But it’ s even better when you tell us what you think. So, please do give us your ideas for what we should talk about on inside PR. You can reach us on our Inside PR podcast Facebook Group, by leaving a comment on the Inside PR blog, or by tweeting to @inside_PR.

Don’ t be a stranger. Don’ t be shy. Let us know what matters to you and what you would like Inside PR to talk about.

And because seeing is better than reading, here’s my video invitation to participate in setting the agenda for Inside PR.

Inside PR 2.26 – Wednesday, October 27, 2010

• • canadian podcasting, Inside PR, measurement, PR, Show Notes, social media

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Gini and Joe talk about monitoring comments and how that may effect the conversation.

0:29 Joe opens the show.

2:00 Joe talks about this week’s topic: comment moderation. It was inspired by Shel Holtz wondering if moderation is worthwhile?

2:52 Gini doesn’t agree that comments should be moderated. She tells us why.

6:00 Joe explains how self-promotion and the creation of a personality effects conversation.

6:50 Joe believes that his readers expect him to curate the comments on his blog for quality. He wonders how it can be done without moderation?

7:50 Gini doesn’t want to moderate comments and likes that readers engage in conversation with one another in the comments.

10:50 Joe says that comments are what a discussion is all about and they should be stimulated and tended to at times.

11:16 Joe addresses the municipal elections that took place in Ontario on Monday night and Twitter’s negative reaction to Toronto’s new mayor.

14:52 Joe quotes Dave Jones’ tweet and says that the popular opinion on social media networks isn’t necessarily representative of everyone.

15:11 Gini adds to this point by referencing the Gap logo scenario where there was uproar about their new logo online, but a survey showed that only 17% of their customers were actually aware of this logo change.

15:59 People on social media are very vocal but they’re not necessarily representative of the majority.

16:18 Joe closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.25 – Wednesday, October 20, 2010

• • Comments, Inside PR, Media relations, PR, Show Notes

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Joe talk about how the media landscape is changing online.

0:28 Martin opens the show.

1:54 Martin introduces an audio comment from long-time listener, Jody Koehler, founder of Coopr PR in the Netherlands. Jody comments on his own use of Twitter.

3:44 Joe agrees with Jody about the power of Twitter and how it transcends geography.

4:40 Joe encourages listeners to share both audio and video comments on the Inside PR Facebook Group.

5:15 Martin announces this week’s topic: further changes in the media landscape. He comments on how the Toronto Star is now including content from the NY Times.

7:30 Joe mentions The Globe and Mail’s recent revamp and how it ties in with what Jeff Jarvis is saying about publicness.

10:15 Joe adds that papers are taking steps to monetize content online.

12:00 Martin shares an observation from Matthew Ingram, the former community manager at the Globe and Mail.

13:00 Joe notes that newspapers are having the same problem as bloggers with articles posted online – the conversation is moving away from the source. Joe wonders about the implications this has on public relations.

15:03 Joe believes that if you want to deal with the media these days, it helps to follow reporters and have them follow you and be able to offer something of value.

19:00 Martin suggests discussing the future of publishing in a future episode.

19:30 Joe recommends checking out Jeff Jarvis’ recent video on Buzz Machine about publicness and how it will effect the future of newspapers.

20:35 Martin closes the show


Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Join us at the Inside PR Podcast Facebook Group

• • Inside PR

Facebook is hard wired for connecting with friends and causes and signalling affinity for them. And there is a huge amount of conversation on Facebook.

So, we’re taking advantage of the new Facebook Groups feature to start an Inside PR Podcast Facebook Group. This is in addition to the @Inside PR Twitter feed.

Already, I’ve realized one immediate benefit of Facebook. It makes creating and posting video comments dumb simple. I’ve posted an introductory video on the Inside PR Podcast group.

It’s not great quality. I created it on the spur of the moment using my iPod Touch. And that’s the first benefit of the new Facebook Group feature I’ve discovered. It makes posting and responding to video comments as easy as writing a test comment.

I’ll be interested to see whether the conversation flourishes in these places. I hope you’ll join Martin Waxman, Gini Dietrich and me there.