Inside PR #104 – Tuesday March 25, 2008.

• • Comments, Elizabeth Hirst, Inside PR, Media relations, PR, Show Notes, social media, Uncategorized

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Comments? Send us an email to [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blueberry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss what happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their story across in an accessible and accurate way?

Show Notes

00:30 Terry introduces himself, the panel and the show.
01:05 Terry welcomes Martin Waxman to the panel.
2:05 Terry announces that Inside PR #106 will be recorded live at the Third Tuesday Social Media Meet Up in Toronto on April 2, 2008. Location TBA.
3:50 Comment from Paul Jenkins in response to last weeks’ topic, Ethics & PR.
6:44 Comment from Elizabeth Hirst on the PR & Ethics debate.
12:33 Martin introduces today’s topic – What happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their client’s story across in an accessible and accurate way?
23:53 Panel weighs in on topic and suggests PR practitioners employ creative and non traditional approaches to to both communicate their client’s story and respond to traditional media.
31:05 Terry thanks the panel and signs off.

Producer’s Note: The change in this podcast sound quality is due to the shift in form for Inside PR. Our theme music is Streetwalker by the CJacks and is from the Podsafe Music Network. Roger Dey is our announcer. This week’s episode was produced by Karen Nussbaum.

Inside PR #102 – Tuesday, March 11, 2008

• • Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry speak with Keith McArthur and Michelle Sullivan about going ‘off the record’.
Show Notes

00:29 Dave introduces himself, the panel and the show.

01:13 Terry welcomes Michelle Sullivan to the show.

03:00 Keith McArthur starts off this week’s discussion about whether or not clients should go ‘off the record’. Cousins of ‘off the record’ include: embargoes, ‘no comment’ and the brown envelope.
27:00 The panel weighs in on the new social media reality and how the rules of going ‘off the record’ are different in the blogosphere.
37:47 Terry thanks the panel and signs off.

Producer’s Note: The change in this podcast’s sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a ‘biscuit tin’.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week’s episode of Inside PR was produced by Kyra Aylsworth.



Inside PR #100 – Tuesday, February 26, 2008

• • Agency Life, gary schlee, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site or leave us a comment on the Inside PR blog.

This week on Inside PR, Terry and Dave celebrate their 100th episode in front of a live audience of corporate communications students at ‘Centennial College‘. Get it? Centennial?

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Show Notes

00:40 Terry introduces Inside PR’s special 100th episode live at Centennial College.

01:05 Terry apologizes for the sound quality last week.

02:09 Jon Hoel from PR Junction and his friend Kurt send in a shout-out to Inside PR.

05:20 Michelle Sullivan calls in with a comment about the launch of Third Tuesday Montreal.

08:08 Terry and Dave remind listeners that Chris Clarke sent in the Inside PR Blooper Reel and to keep an eye out for it on iTunes (pretty funny).

09:13 Dave talks about why they’re at Centennial College to mark the occasion and thanks Gary Schlee for coming up with the idea.

11:27 ‘Bonnie’ has a question about the relevancy of social media to the budding PR practitioner.

18:50 Paul Jenkins asks Terry and David about practical applications and case studies of social media initiatives being successful for organizations.

25:08 ‘Sarah’ asks a question about the challenges PR graduates will face on their first job.

31:14 ‘Shannon from semester 2’ asks about how to find a job.

35:12 Joe Chawla asks about the ‘ideal’ level of engagement that students and PR practitioners should have with new social media tools.

38:57 Kristen Zemlak asks about how transparency in social media is affecting ethics in public relations.

42:50 Rick Weiss asks about how to recover your brand and reputation once you’ve blown it in the blogosphere.

48:15 Inside PRoper English – ‘uninterested’ vs. ‘disinterested’.

49:45 Terry thanks the audience and Gary Schlee and signs off.

Episode #88 – Tuesday, December 4, 2007

• • Agency Life, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss Veritas’ launch of their new social media boutique com.motion. They also welcome comments from Wei-Jean Garland and Omar Ha-Redeye.

Show Notes

00:28 Dave introduces the show.

01:50 Dave and Terry welcome a comment from Wei-Jean Garland.

03:55 Omar Ha-Redeye writes in with a comment about the potential for advocacy work in public relations.

07:38 Dave introduces this week’s main topic:Veritas’ launch of their new social media boutique com.motion.

29:40 Inside PRoper English: Pristine.

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #87 – Tuesday, November 27, 2007

• • Agency Life, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss PR Agencies: Then and Now.  They also discuss how agencies of the future may or may not integrate social media and the possible consequences.

Show Notes

00:28 Terry introduces the show.

02:15 Terry introduces main topic: PR Agencies, Then and Now.

22:40 Inside PRoper English: Peruse

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR # 86 – Tuesday, November 20, 2007

• • Comments, Inside PR, Media relations, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients’ stories.  They also welcome comments from Bernie Goldbach and Dave Fleet.

Show Notes

00:30 Dave introduces the show.

01:21 David and Terry welcome a comment from Bernie Goldbach.

02:43 Dave Fleet calls in with a response to Bernie’s comment last week. 

03:54 Terry and Dave briefly discuss how people can misinterpret email and online communciation. 

06:00  Dave introduces today’s main topic: the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients’ stories. 

30:10 Inside PRoper English: Amuse vs. Bemuse

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #84 – Tuesday, November 6, 2007

• • Inside PR, Media relations, PR, Shownotes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry talk about the sometimes volatile relationship between journalists and public relations practitioners. They also welcome comments from Doug Walker, Dan York, Bernard Goldbach and Michael Netzley.

Show Notes

00:28 Dave introduces the show and reminds interested people to register for the ‘Talk is Cheap’ un-conference by signing up here.
02:16 Terry announces that the book launch for his novel, “The Best Laid Plans” will take place on November 19 at the Dora Keogh pub in Toronto.
02:55 Email comment from Doug Walker about last week’s topic: Work/Life Balance.

05:02 Dan York calls in with a comment.

06:45 Bernie Goldbach lets us know about the 2007 Personal Branding Global Telesummit that will take place Thursday, November 8.

09:45 Dave introduces this week’s topic: The strained relationship between journalists and public relations practitioners. The topic was inspired by this blog post by Chris Anderson, editor-in-chief of Wired Magazine.

28:53 Terry hands over Inside PRoper English to Michael Netzley from Singapore. Michael also co-hosts the PR Junction podcast with John Hoel.

33:00 Terry wraps up the show.

Fans of Inside PR group on Facebook: Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #61 – Tuesday, May 29, 2007

• • Media relations, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss media relations within the broader scope of public relations. They welcome audio comments from Doug Walker, Francis Wooby, and Darryl C. from Calgary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

03:45 Terry mentions the May Third Tuesday Toronto event.

06:00 Darryl C. from Calgary calls in with a comment.

08:30 Stephen Lewis from Zest Digital in Australia sends in this link about blogging in the workplace.

11:00 Francis Wooby sends in an audio comment.

15:30 Terry kicks off this week’s major topic of discussion: the role media relations plays within PR

28:40 Doug Walker sends in an audio contribution.

35:00 Inside PRoper English: definite and definitive

36:20 David mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #55 – Tuesday, April 17, 2007

• • Inside PR, Media relations, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry revisit the topic of media training. They also welcome audio comments from Bryan Person and Shel Holtz. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

03:20 David talks about attending and speaking at the Canadian Marketing Conference: From Mass to Grass.

09:15 Terry marks the passing of an icon in Canadian public relations, Charles Tisdall.

11:20 An audio comment from Bryan Person.

16:10 An audio comment from Shel Holtz

19:00 Alan Chumley leaves a comment to the show blog.

20:30 David kicks off this week’s main topic: media training

33:10 Inside PRoper English: principal and principle

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition – Bob LeDrew Interviews Ira Basen

• • Government Relations, Inside PR, Media relations, Political communications, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This special edition of Inside PR is extra-special.

Ira Basen, the host of the 6-part CBC Radio series “Spin Cycles”, has been kind enough to speak with Ottawa-area PR professional Bob LeDrew, author of the Flacklife blog. The end result is a terrific discussion between the two about public relations today and it’s role within the ever-changing Canadian media landscape.

Thanks to our good friend Bob LeDrew for sending this to us, and thanks to Ira Basen for agreeing to the interview.