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This week on Inside PR, Terry and David talk about investing in existing client relationships. Also, they play a segment Terry recorded with Luke Armour. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

09:16 Luke and Terry at the Hockey Hall of Fame.

12:45 David introduces this week’s main topic: investing in client relationships.

32:18 Chris Clarke‘s commentary.

37:00 Inside PRoper English: I feel bad/I feel badly

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

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This week on Inside PR, Terry and David discuss the art of presentations. Also, they welcome audio comments from Mitch Joel and Michael O’Connor Clarke. Chris Clarke returns with a contribution this week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:29 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:15 Terry and David talk about why this is the second take of Inside PR #42.

02:19 David introduces Terry’s novel, The Best Laid Plans. Terry explains that listeners of Inside PR will be glad to know that he is podcasting the book, or turning it into an audiobook if you will. You can find the podcast blog at www.terryfallis.com or on iTunes.

05:37 Terry talks about the upcoming Third Tuesday gathering in Toronto. He mentions that Paull Young will be making an appearance and Mark Evans will be the guest speaker.

07:30 David introduces a comment from Michael O’Connor Clarke.

10:40 Terry talks about a comment Bryan Person left on the blogpage about Inside PRoper English.

12:11 David introduces a comment from Mitch Joel on presentation skills.

14:30 Terry thanks Mitch for his comment because it leads into this week’s topic of discussion: presentation skills.

15:00 Terry starts off this week’s topic of conversation on presentation skills. In tribute to Mitch, this week Terry and David will talk about six preparation for presentations tips.

15:55 Terry offers his first tip: know your audience. He thinks too many presenters neglect the audience and either talks above or below their level of knowledge of the presentation material.

17:07 Terry says to build your presentation around your key messages. He thinks the wrong way to develop a presentation is to do it chronologically. Terry likes to talk about the key messages at the beginning and bring the audience back to them at the end. David adds that presenters should know what they want to accomplish, perhaps that they came off as intelligent and articulate.

19:33 Terry says: Slides are there to support you, not supplant you. One of the principal characteristics of bad presentations is bad slides. Some presenters will read the slides, which makes for a terrible presentation. David says that some people use the slide as the script, the leave-behind, and presentation support. He says that it can’t possibly be all three.

23:30 Terry adds that presenters shouldn’t break eye contact with the audience for an extended period of time. Turning one’s back to the audience is a no-no.

24:15 Terry thinks it’s best to use illustrative examples to bring the presentation to life and put a human face on it. David thinks that using examples that the audience can relate to will make the information stick with the audience.

26:44 Prepare for the question and answer period. Few presentations come without questions afterwards, so try to anticipate what questions the audience may ask and prepare potential answers. David says to always save time for the Q&A budgeted into the presentation time.

29:05 Terry’s final point: anxiety is your friend. If you find yourself going into a presentation totally relaxed, you probably won’t be as engaging as if you were somewhat excited. David has found that over his many years in PR, he has gone from arriving at his presentation not wanting to do it to arriving at his presentation wanting to do a great job.

30:51 Terry sums up his six points of presentations. David adds one more tip for presentations: he tries to anticipate what his competition might present in a new business presentation and out-do the competition.

33:20 David introduces Chris Clarke’s commentary this week.

36:27 Inside PRoper English: at this point in time.

37:38 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

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This week on Inside PR, Terry and David have a discussion about the new business pitch. Also, Terry does his segment of Inside PRoper English.

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

03:15 Terry introduces a comment from Colin McKay on the topic of government relations.

04:51 A listener in a journalism program named Eliza is searching for a PR professional to be interviewed.

05:48 Terry introduces this week’s main topic for discussion: the new business presentation.

07:15 David starts by naming his four key objectives when going into a new business presentation: demonstrate creativity, show knowledge, deliver the information passionately, and try to make the team and client fit.

08:10 Terry says that he usually brings the whole team into a new business presentation. He seldom brings in the junior people, but he will usually bring the mid-to-senior level people to the presentation. When David worked on the client side, he only wanted to see the people who worked on the account at the new business presentation.

10:30 David doesn’t see any reason to bring the president of the firm to the new business pitch if they won’t be involved in the account. Terry, as a president himself, feels it’s important to be there, as he’s usually involved in the creation of the program. He makes it clear if he won’t be involved day-to-day, and advises that the entire team make their roles clear to the potential client.

13:45 Terry dispels the myth that the evaluation begins once the first slide goes up. From the moment you walk in the door to the moment you walk out, your team is being evaluated.

17:30 Terry thinks it’s important to go over some strategies with the client that you considered but rejected instead of simply going over the ideas you selected. David thinks it shows that you possess a knowledge of the business. He thinks that the best way to show knowledge is to ask the right questions because you should never try to sound more knowledgeable than the client.

21:15 David talks about presenting with passion. He thinks it’s important to always show your passionate about a project, even if it’s something less than exciting. Terry warns not to build up a clients expectations, though.

25:00 David wraps up by re-emphasizing creativity, knowledge, passion, and fit.

26:55 Inside PRoper English for the week: discrete and discreet

28:45 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.