Inside PR #113 – Wednesday, May 28, 2008

• • Inside PR, measurement, News, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies.

Find the article here.

Show Notes

00:50 Dave opens the show

02:00 Dave starts the discussion on this week’s topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg

03:33 The panel talks about the relationship of PR to the C-Suite

07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow:

  1. Encouraging ethical practices
  2. Reputation management
  3. Contributing to organizational success

13:06 Julie talks about shopping a release

15:57 Dave brings up measurability

17:16 Martin talks about PR’s current measurement tools

18:28 Julie talks about lift

22:16 Julie discusses the Study’s findings on Agencies of Record

28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies

32:09 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #109 – Tuesday, April 29, 2008

• • Awards, Government Relations, Inside PR, Media relations, News, Political communications, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics.

David Jones and Martin Waxman are away.

Show Notes

00:24 Terry opens the show

01:24 Julie mentions Terry’s appearance in the Toronto Star

02:08 Terry speaks about the Leacock medal

02:51 Julie talks about Communitech and Chris Anderson – Author of The Long Tail

04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike

12:03 Keith asks about advice to union leaders

13:07 Julie talks about humanizing causes

14:36 Terry mentions role reversal – turning the bad guys (gov’t) into heroes through failed communications

17:54 Terry introduces the second political communications topic: The Beijing Olympics

25:29 Terry closes up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace

Inside PR #14 – Tuesday, July 4, 2006

• • Agency Life, Inside PR, News, PR, Show Notes

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First, apologies for the late arrival of this week’s episode.

Second, starting next week, the show will be posted on Tuesday mornings rather than Monday mornings.

Also, with Terry absent next week, Mitch Joel from the Six Pixels of Separation podcast will be co-hosting with David.

Show Notes

00:27 Terry opens the show and invites listener comments to the comment line (206-600-4741), the show blog, or to [email protected]

01:20 Terry brings up housekeeping items: the show will now be posted Monday nights at midnight instead of Sunday nights at midnight

02:00 Terry will not be co-hosting next week’s episode. In his place, Mitch Joel will join David as co-host. Thanks to Mitch for filling in for Terry.

03:00 David introduces Eric Schwartzman of the On The Record Online’s comment on Inside PR #13 about branding of social media inside agencies.

7:08 Terry and David discuss Eric’s comment

9:42 Robert French supports posting comments as they arrive on the blog page

10:42 Terry mentions the latest special edition of Inside PR with Andrew Laing. K.D. Paine has recommended it to her readers. David brings up having met K.D. in Toronto recently.

13:25 David brings up Podcasters Across Borders and Terry talks about his time at the conference in Kingston, Ontario.

16:10 David and Terry discuss a post on Steve Rubel’s blog about John Edwards’ speech at Gnomedex.

19:45 Terry brings up Canadian Prime Minister Stephen Harper’s bare-bones podcast.

22:12 Terry brings up the Nokia blogger-relations program done by Matchstick, a word-of-mouth marketing company. There is some discussion as to how Matchstick could have done a better job communicating with the blogosphere. David points to Darren Barefoot and Boris Mann as examples of bloggers who were recruited but chose not to participate.

32:14 Amy Cole comments on Chris Clarke’s segment from Inside PR #13

33:33 Chris Clarke contributes his weekly segment

35:20 Terry identifies with Chris’ segment and shares a story of his own from circa 1988

36:40 Terry invites comments to the blog page, comment line, or via email to [email protected]

37:35 David closes the show and looks forward to Mitch Joel co-hosting next week

Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

We’re number 1 on Pubsub

• • Inside PR, News, PR

I’ve never really understood how the PubSub PR list actually works/worked, but I did know that it felt better to be higher up the list than lower.
Now, there has been lots of talk of PubSub’s financial problems lately and there is the fact the list hasn’t been updated since June 20th, but none of that negates the fact that for a brief, shining moment the Inside PR blog was at the top of the list.

We’re proud to be number 1…whatever it means. (If anyone knows, please tell us!)

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Inside PR #13 – Monday, June 26, 2006

• • Agency Life, Inside PR, News, PR, Show Notes, social media

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Well, IPR #13 is closer to 30 minutes than we were last week, but at just over 38 minutes, we’re still over our half-hour target. With a load of comments and news items this week, we were bound to go long. Let us know what you think about the length of the show. Our instinct is to aim for 30 minutes but to let the content itself be the final arbiter. We’d be grateful for your views on the matter.

On to IPR #13. This week our discussion topic in the latter part of the show is whether or not PR firms should separately brand their social media expertise as High Road Communications announced this week they would.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes:

00:27 David Jones opens the show and invites comments to our comment line 206-600-4741, the IPR show blog, or to [email protected].

01:31 David introduces a comment from Glen Myles in Singapore about a new podcast called The Panel.

03:35 Terry reads a comment from Erik Deutsch a principal of the ExcelPR Group in Los Angeles.

04:25 Terry sets up an audio comment from Bryan Person who has recently started a great PR podcast called New Comm Road.

09:28 David introduces an audio comment from Terry’s colleague Joseph Thornley of the ProPR blog.

12:26 Terry talks briefly about David Phillips and his interesting approach to lecturing his students on social media. Check out his podcast/blog/lecture.

13:48 David and Terry discuss McMaster University‘s new Masters in Communications Management starting this fall. Terry reports briefly on his visit to Queen’s University and his meeting with the Associate Dean of the MBA program about more effectively integrating communications/PR in the curriculum.

17:17 Terry talks about the Podcasters Across Borders conference in Kingston where he recorded his end of IPR #13 via Skype.

20:05 Terry notes that C.C. Chapman could not make it to Podcasters Across Borders so the much anticipated Inside PR–Managing the Gray mashup will have to wait, but we will do it sometime.

20:52 Terry mentions that Thornley Fallis Communications has a new blog called PR Girlz written by a number of the women at TFC. Welcome to the blogosphere.

21:21 David and Terry tackle the show’s major topic of discussion: High Road Communications‘ decision to brand their social media expertise separately as Vox. There was some controversy in the blogosphere about using the name Vox as it is already used by another social media firm. Debate ensues.

32:52 Terry introduces Chris Clarke’s regular segment chronicling his transition from PR student to agency account coordinator.

36:41 Terry invites comments on the show’s length or on any other topic to the Inside PR blog or to [email protected].

Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

We’re a work in progress

• • News

For those of you who are checking out our podcast and this blog, please bear with us as we’re still under construction. Terry and I wanted to get the podcast rolling and get the iTunes listing process started ASAP, so we went forward with the blog not being 100 per cent ready. We’ll be adding all the usual stuff, including a proper blogroll, about pages, contact info, etc. over the next little while. We are also integrating the PodPress plug in. I couldn’t get it to work on first go, so I’ll be getting some help on that aspect today and you should see an embedded flash player right in the show notes so you can play the podcast right from the blog if you like. And, of course, we welcome comments, feedback, suggestions, and input of any kind in either text or audio formats.