01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog
03:11 Terry talks about taking IPR on the road
04:10 Michael O’Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls’ and David Weinberger’s theory on who owns the Internet
No one owns it.
Everyone can use it.
Anyone can improve it.
09:32Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca
12:17 Terry mentions the importance of strategy over tactics
12:45 Dave talks about the missuses of social media tools
14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103
27:07 Julie introduces the comment from Garen Stepanian
27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations
This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.
Show Notes 00:35 Dave introduces the show and Terry’s nomination for the Leacock medal for humour 02:02 Terry tells the story of how he found out he was short listed for the award. See the picture. 03:53 Terry mentions the IPR hacker. 04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com 05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation. 06:27 Julie tells us about her trip to Hawaii. 09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview. 14:57 The topic of interns not wanting to do admin work comes up. 16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her. 22:00 Terry introduces the discussion on Earth Hour as an effective communications tool. 30:54 Terry signs off.
Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
Episode #105 of Inside PR was produced by Samantha Lovelace.
Comments? Send us an email to [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blueberry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss what happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their story across in an accessible and accurate way?
Show Notes
00:30 Terry introduces himself, the panel and the show.
01:05 Terry welcomes Martin Waxman to the panel.
2:05 Terry announces that Inside PR #106 will be recorded live at the Third Tuesday Social Media Meet Up in Toronto on April 2, 2008. Location TBA.
3:50 Comment from Paul Jenkins in response to last weeks’ topic, Ethics & PR.
6:44 Comment from Elizabeth Hirst on the PR & Ethics debate.
12:33 Martin introduces today’s topic – What happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their client’s story across in an accessible and accurate way?
23:53 Panel weighs in on topic and suggests PR practitioners employ creative and non traditional approaches to to both communicate their client’s story and respond to traditional media.
31:05 Terry thanks the panel and signs off.
Producer’s Note: The change in this podcast sound quality is due to the shift in form for Inside PR. Our theme music is Streetwalker by the CJacks and is from the Podsafe Music Network. Roger Dey is our announcer. This week’s episode was produced by Karen Nussbaum.
6:31 Terry talks about the video that Bernard Goldbach sent over from Ireland and they will post it on the Inside PR blog.
7:44 Joe Thornley comments on PR Ethics: How do we feel if our profession is sometimes held in low esteem? For example, PR and the tobacco industry – where do we draw the line?
8:59 Terry starts off this week’s discussion about the both professional and personal ethics of working for controversial and questionable companies.
31:07 Terry thanks the panel and signs off.
Producer’s Note: The change in this podcast’s sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a ‘biscuit tin’.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.
03:00Keith McArthur starts off this week’s discussion about whether or not clients should go ‘off the record’. Cousins of ‘off the record’ include: embargoes, ‘no comment’ and the brown envelope. 27:00 The panel weighs in on the new social media reality and how the rules of going ‘off the record’ are different in the blogosphere. 37:47 Terry thanks the panel and signs off.
Producer’s Note: The change in this podcast’s sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a ‘biscuit tin’.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.
This week’s episode of Inside PR was produced by Kyra Aylsworth.
04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College. 07:02 The panel weighs in on the first main topic of today’s episode – Ethics and Reputation in Public Relations.
24:20 Keith kicks off today’s second main topic – Michael Bryant, YouTube and Government’s use of social media.
41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you’d like to bring it back.
41:45 Criteria for being on the new Inside PR panel and Dave signs off.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.
This week’s episode of Inside PR was produced by Kyra Aylsworth.
This week on Inside PR, Terry and Dave celebrate their 100th episode in front of a live audience of corporate communications students at ‘Centennial College‘. Get it? Centennial?
Show Notes
00:40 Terry introduces Inside PR’s special 100th episode live at Centennial College.
01:05 Terry apologizes for the sound quality last week.
02:09 Jon Hoel from PR Junction and his friend Kurt send in a shout-out to Inside PR.
05:20Michelle Sullivan calls in with a comment about the launch of Third Tuesday Montreal.
08:08 Terry and Dave remind listeners that Chris Clarke sent in the Inside PR Blooper Reel and to keep an eye out for it on iTunes (pretty funny).
09:13 Dave talks about why they’re at Centennial College to mark the occasion and thanks Gary Schlee for coming up with the idea.
11:27 ‘Bonnie’ has a question about the relevancy of social media to the budding PR practitioner.
18:50Paul Jenkins asks Terry and David about practical applications and case studies of social media initiatives being successful for organizations.
25:08 ‘Sarah’ asks a question about the challenges PR graduates will face on their first job.
31:14 ‘Shannon from semester 2’ asks about how to find a job.
35:12Joe Chawla asks about the ‘ideal’ level of engagement that students and PR practitioners should have with new social media tools.
38:57Kristen Zemlak asks about how transparency in social media is affecting ethics in public relations.
42:50Rick Weiss asks about how to recover your brand and reputation once you’ve blown it in the blogosphere.
48:15 Inside PRoper English – ‘uninterested’ vs. ‘disinterested’.
49:45 Terry thanks the audience and Gary Schlee and signs off.
