Inside PR #99 – Tuesday, February 19, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave goes deep and behind-the-scenes with Melanie Kurzuk from CNW (Canada News Wire).

Show Notes

00:25 Terry introduces the show.

01:14 Terry talks about the new GM Green by Design podcast.

02:18 Dave announces that he has a new podcast called Shill co-produced that he co-produces with Doug Walker.

04:08 Dave and Terry discuss their plans for the 100th episode of Inside PR.

07:30 Tom Reidt writes in with a comment.

09:30 Megan Ramsay also writes in about her experience finding a PR job.

12:44 Mike Keliher writes to ask that Terry and Dave keep Inside PRoper English on the show.

13:59 Dave introduces this week’s special interview with Melanie Kurzuk from CNW. She’s Senior Vice President of CNW’s News and Information Technology Divison.

36:18 Dave and Melanie talk about Social Media Releases.

41:44 A mystery listener writes in to comment on last week’s Inside PRoper English segment.

45:00 Inside PRoper English: all together vs. altogether.

48:50 Dave signs off.

Inside PR #98 – Tuesday, February 12, 2008

• • Agency Life, Inside PR, Podcamp Toronto, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and Dave welcome a comment from new listener James McNally regarding ethics in PR and discuss what kind of education PR firms are looking for.

Show Notes

00:26 Dave introduces the show.

00:59 Podcamp Toronto promo.

02:20 Announcement: Dave talks about Dave Forde‘s new blog PR in Canada which launched this week. New contributors are welcomed and wanted.

03:47 Terry and Dave discuss the 100th episode of Inside PR set to air February 26, 2008.

08:35 Terry tells us about his trip to Las Vegas.

09:28 An email comment from James McNally about ethics in PR.

10:57 Topic of discussion 1: Ethics in PR.

Terry and Dave revisit experiences in the past involving ethical decisions in the past and reference Astroturfing, “Clean Coal” and Thank you for smoking by Christopher Buckley (the book and the film.)

20:45 Topic of discussion 2: What education are PR firms looking for?

In the style of Inside the Actors Studio, Dave asks Terry a series of questions as he recalled them from the two students of PR who had left comments earlier in the week.

33:31 Inside PRoper English: The redundancy of “advance forward”.

35:55 Terry wraps up the show.

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.

Inside PR #97 – Tuesday, February 5, 2008

• • Inside PR, PR, Show Notes, Shownotes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and Dave talk about social media tools and discuss whether or not social media is a prerequisite for a PR student to be hired.

Show notes

00:26 Terry introduces the show.

01:03 Terry discusses his trip to McMaster University where he spoke to an MBA class on social media.

04:40 Dave shares his interesting Facebook experience.

07:02 Podcamp Toronto promo.

09:40 Topic of discussion 1: Social media tools and you.

15:37 Dave discusses barriers to social media tools.

22:12 Topic of discussion 2: Is social media activity a prerequisite for PR students to be hired?

22:48 Inside PRoper English: The difference between e.g. and i.e.

30:58 Dave wraps up the show.

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.

Inside PR #96 – Tuesday, January 29, 2008

• • Comments, Inside PR, measurement, Podcamp Toronto, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog.

This week on Inside PR, Terry and David take a cue from Michael Netzley’s comment and discuss what Cicero meant by ‘eloquence’.

Show Notes

00:30 Dave introduces the show.

00:55 Podcamp Toronto 2008 promo.

02:38 Audio comment from Deborah Zanke from Message Communications on measurement.

06:27 Terry and Dave receive a comment on their blog from Bob Crawshaw.

07:21 Michael Allison sent Dave a Twitter message to ask what he and Terry think about the effects that a downturn in the US economy might have on the practice of public relations.

11:03 Dave announces some breaking news.

13:08 Alan Fryer from CTV and W-5 sends in an audio comment about his move to the Dark Side.

15:39 Michael Netzley sends in the latest installment of Communications Through the Ages: Cicero.

20:51 Dave and Terry discuss Cicero and ‘eloquence’ as their main topic of discussion.

27:42 Inside PRoper English: Josh Turner calls in to ask about Terry and Dave’s least favourite business jargon. Terry still dislikes ‘impactful’.

32:03 Terry signs off.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #95 – Tuesday, January 22, 2008

• • Inside PR, measurement, Podcamp Toronto, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and Dave continue the discussion on measurement and public relations and stakeholder relations in particular. 

Show Notes

00:30 Terry introduces the show.

00:58 Podcamp Toronto Promo.

03:38 The Blogger Team WON Test the Nation, but Dave isn’t completely satisfied with his score.

06:00 A thank you to Michael Netzley and Sallie Goetsch (rhymes with sketch) for their scholarly debate about Aristotle in the comments section of last week’s podcast on the Inside PR show blog.

07:27 A comment from Doug Haslam about measurement.

13:28 Another perspective on measurement in a comment from Alan Chumley.

18:39 Terry and David revisit measurement and stakeholder relations.

27:38 Inside PRoper English suggestion sent in via audio comment from Jay Moonah: ‘everyday’ vs ‘every day’.

30:53 Dave wraps up the show.

 

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

 

Inside PR #94 – Tuesday, January 15, 2008

• • Bob Ledrew, Inside PR, measurement, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry discuss ideas about how to measure stakeholder relations campaigns and tactics. They also welcome comments from Michael Netzley, Bob Ledrew and Amy Cole.

Show Notes

00:35 Dave introduces the show and reminds listeners that he will be on the TV show Test the Nation: Trivia this Sunday, January 20.

03:58 Dave talks about what he wears when he blogs.

06:20 Terry announces that Thornley Fallis has signed up two new social media folks: Michael Seaton and Bob Ledrew.

08:13 Terry welcomes a commentary on the history of professional communication from Michael Netzley. He phoned in to share his first installment of what will become a ‘Communications Legacies’ series.

17:04 Dave and Terry welcome a ‘Rudolph’ comment from Bob Ledrew.

21:21 Amy Cole writes in with a comment about how to measure stakeholder-relations communication plans. Dave and Terry decide to use the idea as today’s main topic.

32:19 Inside PRoper English: Thanks to Sallie Goetsch for these words to avoid: ‘actionable’ and ‘learnings’.

33:47 Terry winds up the show with all pertinent details. Fans of Inside PR on Facebook click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #93 – Tuesday, January 8, 2008.

• • Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry come up with 6 reasons why agencies should do pro bono work. They also welcome comments from Tom Reed, Dave Delaney, Bernie Goldbach, and Bob Crawshaw.

Show Notes

00:35 Terry introduces the show. Dave talks about Test the Nation. Visit Test the Nation.

04:58 Email comment from Tom Reidt re: Christmas edition Inside PR podcast.

06:04 Comment from Dave Delaney re: Christmas edition Inside PR podcast.

13:32 A comment from Bernie Goldbach re: Inside PRoper English and the importance of localizing words.

15:33 Email comment from Bob Crawshaw of Maine Street Marketing, in Canberra Australia, about pro bono work.

19:21 Terry introduces this weeks topic: 6 reasons why agencies should do pro bono work.

27:39 Inside PRoper English: semiannual vs. biannual vs. biennial.

29:30 Dave signs off with all pertinent details. Fans of Inside PR on Facebook click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #92 – Tuesday, January 1, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry come up with 8 New Year’s Resolutions that they hope their clients are making for 2008. They also welcome comments from Bob LeDrew, Joe Thornley and Josh Turner.

Show Notes

00:34 Dave introduces the show.

03:20 Email comment from Bob LeDrew re: Veritas’ social media survey.

05:15 A comment from Joe Thornley on the Inside PR blog re: developing a social media measurement roundtable event.

07:14 Josh Turner also commented on the Inside PR blog with a link to a chronological history of Santa Claus.

08:00 Dave introduces this week’s main topic: 8 New Year’s Resolutions That We Hope Our Clients Are Writing.

29:30 Inside PRoper English: appraise vs. apprise.

30:20 Terry signs off with all of the pertinent details. Fans of Inside PR on Facebook – click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #91 – Tuesday, December 25, 2007

• • Inside PR, PR, Show Notes

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It’s 1 a.m. on Christmas Eve/Christmas morning and Santa is patiently waiting on my roof to deliver presents while I’m editing this week’s podcast. So, the podcast is done and uploaded here and to iTunes, but you’ll have to get by without show notes for now. Just think of it as your Christmas present to me.

Once Terry or I find some extra time over the holidays, we’ll fill them in.

Merry Christmas and a Happy New Year from the Inside PR team.

Inside PR#90 – Tuesday, December 18, 2007

• • Inside PR, PR, Show Notes, social media

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Comments? Send us an email as [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list.  Also, they welcome audio comments from David Fleet and Bernard Goldbach.

Show Notes 

00:36 David introduces the show.

01:06 David and Terry welcome a comment from Dave Fleet. 

01:10 Dave Fleet gives his comments on the Veritas survey. 

02:38 David and Terry address Dave Fleet’s comments and the Veritas survey results. 

03:48 Dave and Terry welcome a comment from Bernie Goldbach. 

03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum. 

04:58 David and Terry thank Bernie for his comment. 

06:28 David introduces today main topic: Social Media & PR Wish list 

27:43 Inside PRoper English: The redundant phrase – “The reason is, because…”

Fans of Inside PR group on Facebook.  Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.