Inside PR 435: Advertising Equivalencies. Pshaw!

March 14, 2016 • thornley • PR

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This week, Gini Dietrich and Martin Waxman fly without Joseph Thornley – who has gone missing. (Drat that day job.)

Martin leads off with a discussion of Jack Dorsey‘s attempt to shift perceptions in the ongoing conversation about the future of Twitter. Gini talks about the importance of managing crises by participating in conversations where they are already taking place. As Gini points out, many people resist change to the applications they know and are accustomed to using. That resistance will only be overcome with clear explanations and allowing people time to consider and try the new and changed features. Here’s a post from Verge discussing what it will look like.

Speaking of shifting perceptions, Martin and Gini have a great discussion about ads featuring celebrities. And then they use this as a launching point to talk about advertising equivalencies (AVEs) and the importance of the PR industry to measure meaningful outcomes.

We’d love to know what you think.

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 434: Counselors Academy and Specialization vs. Generalization in PR

March 7, 2016 • thornley • Inside PR, PR

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Gini Dietrich, Martin Waxman and Joseph Thornley take a look at PRSA’s Counselors Academy this week. The Counselors Academy conference is coming up May 1-3 in San Juan, Puerto Rico. All three of us have participated in the past. It is a unique opportunity for PR agency leaders to learn about the “business of the business.” It’s a networking place to find others who share the same business challenges that you do as a communications business leader. In fact, Martin, Gini and Joe first met at the Counsellors Academy annual conference in Phoenix. It’s not too late to register for this year’s conference. If you do attend, make sure to say hello to Martin! 🙂

For our second topic, Gini asks the question, “Is specialization in PR a thing of the past or the way of the future?” Martin and Joe weigh in with their views and how they have harnessed generalist and specialist knowledge in their careers.

We’d love to know what you think.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 432: More must-have PR apps

January 24, 2016 • Martin • Inside PR, PR

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Martin here and this week, it’s part two of our discussion about apps and tools we like.

But first #IPRMustKnow:

The Twitter 10K – No it’s not a marathon, it’s the chatter that Twitter’s going to increase its character limit to 10,000 (from 140). We’re mixed on what we think about this. Gini feels it’s another replacement for the verbosity of emails. Joe noticed that even with more characters in DMs, he’s getting fewer of those. I wonder if this isn’t another way to keep people on the platform in mobile. OK, we all like Twitter the way it is… but we also don’t want to be curmudgeons.

Peach – the social network flavour of the moment. Peach is a new social network and messaging app created by Vine’s co-founder. Have you tried it? When we recorded this episode, Gini, Joe and I each had two friends on it and (hint) they’re all hosts of IPR. It’s too early to tell whether or not Peach will catch on – certainly the network effect isn’t evident yet. But, like all new social platform, we encourage you to check it out and see for yourself. And feel free to connect with us there.

And that brings us to our main topic – apps we like and use.

Slack
If you haven’t tried it, Slack is a collaborative chat and networking app that helps manage projects and workflow. Among other things, we use it to prep for IPR. You can set up channels for conversations specific to your needs (i.e. client channels, trends, etc.), add and save links, post documents and easily find what you’re looking for through its search. We all like its simplicity and that it gives us the ability to communicate in the moment.

Auphonic
Auphonic is an audio production app that we use to produce IPR. It lets us edit, include metadata, equalize sound and reduce hum. And because of Auphonic, Inside PR now has its album art back on iTunes.

What other apps would you recommend? We’d love to hear your suggestions and test them out.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 426: It’s Jeopardy VR

December 15, 2015 • thornley • Inside PR, PR

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This week, Martin and Gini do another two-hander, as I’m AWOL. (I have to stop making a habit of this.)

Martin’s #IPRMustKnow takes us to the other side with Alex Trebek and Jeopardy’s Virtual Reality experience. Really?!?!

Gini’s #IPRMustKnow is the removal of share counts by Twitter. You’ll have to find another way to get your share counts. Don’t freak out. It’s OK.

But let’s talk about something cool for our main discussion. Let’s talk sensory metaphors. Jonah Berger’s recent contemplation of why cool is still “cool.” Or it that hot?

Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 425: The Lost Episode

December 7, 2015 • thornley • PR

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Yes, it’s been a long time. Too long.

We haven’t posted, even though we have recorded podcasts.

And that’s all on me. This has been the busiest autumn for work that I’ve had in years. And I found I just lacked the energy to do that one more thing, to post Inside PR at the end of the day.

It’s on me.

If you’re reading this, if you’re still subscribed to the podcast, Thank you! Here’s the first of several that will be posted over a relatively short time as we catch up.

Today’s episode: Canada, the land social media forgot. It’s a two-hander. Just Martin Waxman and me. Gini is still on the road. But all three of us will be back together again next week.

Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 4.24: The Networking Leeches

September 30, 2015 • Gini Dietrich • PR

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It’s the end of the third quarter and it’s time to get serious about the end of the year. There are, after all, only 12 more Fridays until Christmas (as Buddy the Elf likes to remind us).

Before we get to the topic of the day (networking and “can I pick your brain?”), let’s talk #IPRMustKnow:

Martin talks about Facebook Notes.
Joe talks about Twitter taking away share numbers.
Gini (me, myself, and I) talks about the ability to tweet polls.

And now, the topic of the day: Networking leeches.

A couple of weeks ago, the New York Times ran an article titled, “How Not to Be a Networking Leech: Tips for Seeking Professional Advice.”

It gave better advice than, “Stop asking me to pick my brain!”, which tends to be the reaction from nearly every professional services provider in the world.

Some of our favorite tips include:

Go with a prepared list of questions;
Don’t argue about their advice or point out why it wouldn’t work for you; and
Don’t ask for intellectual property or materials.

Martin also adds his own tip that you’ll be sure to want to hear. And, I wrote about this on Spin Sucks and the comments are very interesting. So go check out “Thirteen Ways to Get the Best Out of Networking,” if you are so inclined.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 423: Has Big Tech Become Too Powerful?

September 24, 2015 • Martin • Inside PR, PR

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We’re back after a brief end of summer hiatus and start off with this week’s #IPRMustKnow segment.

Martin: Signal, Facebook’s new app for FB and Instagram, gives journalists a set of tools to discover breaking news, curate visuals and stories and share them on various platforms.

Gini: Google and Twitter have teamed up to provide an open-source competitor to Facebook’s Instant Articles, a place for publishers to display breaking news on mobile.

Joe – How do you spell Google Reader? Apple News. Joe gives an overview of the much-touted app. He likes the visual interface but doesn’t think it’s a replacement for an RSS reader yet. And he offers a quick hack on how to get the app if you’re not in the U.S. – but you’ll have to listen to the show to get it :).

And our talk of the big three – Apple, Google and Facebook – brings us to our main topic: a New York Times op-ed by Berkeley prof Robert Reich called, Big Tech Has Become Way Too Powerful. Reich contends Facebook, Google and Apple have too much influence over the government and regulators and the way we discover news and content.

Listen for our discussion. And please send your thoughts. We’re interested to hear what you think.

We end by answering a question Barbara Nixon posed on Facebook and Twitter: ‘What should new PR pros expect and prepare for when interviewing for an entry-level PR position?’

Gini wants to hear where people see themselves in five years and where their career path is heading.

Joe tries to have a conversation with potential hires to see if the person can exchange ideas with him, and if they fit into a culture of creativity and curiosity.

Martin suggests searching the company to find out about the principals, how they think, and what their culture is. And then search yourself to see if there are any red flags.

Any other suggestions? We’d love to hear from you.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 422: The Business of Podcasting, YouTube, and More

September 2, 2015 • Gini Dietrich • PR

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It’s the last week of summer and Joe, Martin, and I are ready to read some books. We hope you enjoyed our first installment of book club…and will participate in future events.

This week, we discuss the business of podcasting, how to use YouTube with the audio shows, and more.

But first, this week’s #IPRMustKnows:

We also talk about the Four Great Canadian Marketing and PR Podcasts (plus one American, who is an honorary Canadian), and blogging’s bad rap from Alison Garwood Jones.

Then we answer a comment from John Kouten, the CEO of JFK Communications.

Listened to 415.

I have: FB, twitter, Linked In. However I rarely post and rarely follow.

I am unsure about Goggle+

My problem is I don’t know how to find the time to use these channels as I am an agency principal. I have sales, operations, HR and other time killers.

Any advice?

We give John some advice, which works for anyone in PR—executive, business owner, or not.

And, if you’d like to participate in next month’s IPR Book Club, leave us a comment here on what you’d like to read and we’ll add to our pile!

We’d love to hear from you.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 420: Neville Hobson Hangs Up His Mic

August 19, 2015 • Martin • PR

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This week, we have something special: Joe’s interview with Neville Hobson, co-host of the Hobson & Holtz Report and one of the first PR podcasters.

But first, our #InsidePRMustKnow segment.

Martin: The social news distribution space is getting a little more crowded. Facebook’s adding a Twitteresque app to let publishers send out breaking news alerts.

Joe: An academic study shows that what works for marketing – good SERP – also will affect voting decisions in elections. Something for us all to be aware of and vigilant about. Also, helps understand the concern of European authorities over the dominant share of search held there by Google.

Gini: How do you drive more traffic to a podcast? Eden Spodek, who’s launching her own podcast in a few weeks, suggests posting the audio and an image to YouTube and Gini tried that. We’ll let you know what happens.

Now onto Joe’s conversation with Neville …

As you’ve probably heard, Neville is leaving the FIR Network after 10 years and tells us he’s going to be focusing on creating more written content. In a wide-ranging discussion, he takes us on a journey that begins with the early days of podcasting, or as he calls it ‘home brew radio’. Neville tells stories about what he’s observed and learned along the way. He mentions some of the people who inspired him and shares his thoughts on what makes a podcaster great (hint – curiosity).

And speaking of podcasting… Just a reminder that we kick off our #InsidePRBookClub next week with a discussion of The Business of Podcasting by Donna Papacosta and Steve Lubetkin. We hope you’ll read it and share your thoughts.

We’d love to hear from you.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 419: The Internet is Dead

August 12, 2015 • Gini Dietrich • PR

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In this week’s edition of #IPRMustKnow, we discuss:

It is the end of an era. Neville Hobson hangs up the podcasting kit after a decade on air.
Spin really does suck when apps are called “social sharing,” but they really are shrewd business owners, you know we’re in trouble.
Facebook has been approved for a patent that will allow lenders to review the credit scores of your friends before approving you for a loan.

And the main topic of this week’s show…

With the news of Zirtual closing shop, seemingly overnight, Gawker taking down stories, the Reddit interim CEO stepping down based on the social media mob, and journalists writing stories that just aren’t based in fact, Vox is claiming the Internet is dead.

Here is what they have to say:

What links these seemingly dissimilar stories is a very basic fear — the idea that the internet as we knew it, the internet of five or 10 or 20 years ago, is going away as surely as print media, replaced by a new internet that reimagines personal identity as something easily commodified, that plays less on the desire for information or thoughtfulness than it does the desire for a quick jolt of emotion.

It’s an internet driven not by human beings, but by content, at all costs. And none of us — neither media professionals, nor readers — can stop it. Every single one of us is building it every single day.

We encourage you to read the Vox piece, listen to the episode, and come back here to discuss.

We’d love to hear from you.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.