Inside PR #56 – Tuesday, April 24, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry have a discussion about the information interview thanks to an audio comment from Scott MacDonald. They also welcome an audio comment from Bob LeDrew and a contribution from Doug Walker. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show

01:30 Eric Bergman passes along this link to an article on media training and this podcast interview he did with Jennifer McClure.

02:45 Bob LeDrew calls in with a comment.

07:30 David’s brother Graeme writes in with a commentary.

10:00 Scott MacDonald calls in with a comment on information interviews.

12:30 Terry and David use Scott’s question as a jumping off point and discuss the information interview. They mention Chris Clarke’s promo on Across the Sound/For Immediate Release.

30:45 Doug Walker returns with another commentary.

33:10 Inside PRoper English: adverse and averse
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #55 – Tuesday, April 17, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry revisit the topic of media training. They also welcome audio comments from Bryan Person and Shel Holtz. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

03:20 David talks about attending and speaking at the Canadian Marketing Conference: From Mass to Grass.

09:15 Terry marks the passing of an icon in Canadian public relations, Charles Tisdall.

11:20 An audio comment from Bryan Person.

16:10 An audio comment from Shel Holtz

19:00 Alan Chumley leaves a comment to the show blog.

20:30 David kicks off this week’s main topic: media training

33:10 Inside PRoper English: principal and principle

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #54 – Tuesday, April 10, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week, David and Terry talk about working with other types of agencies as part of a program. They also welcome an audio contribution from Collin Douma. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

04:55 David mentions that he will be speaking at the Canadian Marketing Conference: From Mass to Grass.

07:05 Donal Doherty from Converse Communications in London, England writes in with a question: how do you build your new PR practice?

12:20 This week’s main topic: working with other types of agencies as part of a campaign.

27:35 This week’s contribution is from Collin Douma, who talks about the term Web 2.0

34:05 Inside PRoper English: number and amount

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #53 – Tuesday, April 3, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

02:25 Francis Wooby sends in an audio comment.

09:05 Francis also passed on a link to a survey at Emerson College about the level of engagement among podcast listeners.

11:20 This week’s main topic: evaluation

28:35 David mentions some measurement resources: KD Paine’s blog, Alan Chumley’s blog, and the IABC Creative Commons measurement page.

29:50 Inside PRoper English: uninterested and disinterested

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #52 – Tuesday, March 27, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week marks the one-year anniversary of Inside PR. David and Terry take a look back on the year that was, welcome audio comments from Gary Schlee, Terry’s brother Tim Fallis, Mitch Joel, and Keith Childs. They welcome a contribution from Gary Schlee of Centennial College. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

07:21 Mitch Joel sends in an audio comment.

09:55 Tim Fallis, Terry’s twin brother, sends in an audio comment

14:10 Keith Childs of Zurich sends in an audio comment.

16:15 Gary Schlee sends in his congrats on Episode 52

18:20 Terry and David take a look back on Episode #1.

37:33 This week’s contribution is from Gary Schlee.

44:04 Inside PRoper English: answer back

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition – Bob LeDrew Interviews Ira Basen

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This special edition of Inside PR is extra-special.

Ira Basen, the host of the 6-part CBC Radio series “Spin Cycles”, has been kind enough to speak with Ottawa-area PR professional Bob LeDrew, author of the Flacklife blog. The end result is a terrific discussion between the two about public relations today and it’s role within the ever-changing Canadian media landscape.

Thanks to our good friend Bob LeDrew for sending this to us, and thanks to Ira Basen for agreeing to the interview.

Inside PR #51 – Tuesday, March 20, 2007

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss an audio clip from Sallie Goetsch (“rhymes with sketch”) recorded at the Venture Voice Startup Workshop on what public relations is. Also, they welcome audio comments from Donna Papacosta and Bob Ledrew. They also welcome a contribution from Doug Walker. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

06:16 Mitch Joel sends in with an audio promo for his new podcast, Foreword Thinking.

08:19 Donna Papacosta sends in a congratulatory comment on 50 episodes of Inside PR.

10:25 Bob Ledrew calls in with a comment.

14:00 Lorne Burger writes in with a question about early-adopter status of social media.

22:05 Sally Goetsch sent in a clip from the Venture Voice Startup Workshop. David and Terry discuss.

32:00 This week’s contribution is from Doug Walker.

43:33 Inside PRoper English: rein and reign

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #50 – Tuesday, March 13, 2007

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Sorry about the audio quality of Dave’s side of this week’s conversation.  We had a technical glitch that meant we had to use a Skype recording of Dave’s voice rather than a first generation recording.  We’ll have it fixed by next show.

Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David host another comment-cast. They welcome audio comments from Luke Armour, Francis Wooby, Doug Walker, Jon Hoel, and Michael Seaton. They also bid farewell to Chris Clarke’s segment and usher in a new era with a contribution from Boyd Neil. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

06:55 Michael Seaton calls in with a comment.

10:45 Luke Armour calls in with his congratulations.

14:37 Jon Hoel chimes in with a comment and some congratulations.

18:27 Francis Wooby comments from majestic Iqualuit, Nunavut.

22:20 Doug Walker is calls in with a few things to say.

29:10 Chris Clarke‘s final commentary.

35:02 Boyd Neil contributes a segment to Inside PR.

40:30 Inside PRoper English: exasperate and exacerbate

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition: CPRS Toronto Panel

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

In this special edition of Inside PR, David moderates a panel for CPRS Toronto called Reaching Out to Bloggers: Do’s and Don’ts, featuring Mathew Ingram, Business and Technology writer at the Globe and Mail and globeandmail.com; Mark Evans, VP of Operations of b5 Media; Stuart MacDonald, an e-business and marketing consultant, formerly CMO of Expedia.com and founder of Expedia.ca; and Jasmine from Confessions of a Cardamom Addict blog.

Hope you enjoy this episode. Be forewarned: it’s almost two full hours of unedited honesty about pitching stories to the blogosphere. Enjoy!