Inside PR 2.18 – Wednesday, September 1, 2010

• • canadian podcasting, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe return from their vacation and discuss books, the publishing industry and how the way we read might differ entirely next summer.

0:26 Martin opens the show.

1:10 Martin apologizes that they missed last week’s episode.

1:41 Martin shares a comment from Danny Starr about ghost blogging.

2:47 Gini introduces this week’s topic: will social media change traditional book publishing? The topic was inspired by Seth Godin’s decision to abandon traditional book publishing.

3:52 Gini wonders if traditional book publishing is dying, needs to evolve or if Seth Godin can get away with it due to all his best sellers?

5:40 Martin thinks traditional book publishing needs to be shook up.

10:15 Joe says that due to links in digital content, we’ve stop reading in a linear fashion.

15:00 Martin points out that textbooks that are republished with updates year after year would benefit from an electronic format.

19:35 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.17 – Wednesday, August 18, 2010

• • canadian podcasting, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss ghost blogging and whether it should be done or not.

0:25 Martin opens the show.

1:44 Martin thanks Sallie Goetsch for helping us correct a glitch with last week’s episode of Inside PR. (Thanks again, Sallie!)

2:17 Martin tells us about a great movie he saw over the weekend, Scott Pilgrim vs. The World.

3:26 Gini introduces this week’s topic: ghost blogging and talks about a discussion that went on about it on her blog post.

8:10 Gini wonders if there is a middle ground with ghost blogging – should we do it for clients or not?

8:17 Martin shares his perspective.

18:10 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.16 – Wednesday, August 11, 2010

• • PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR,  Joe and Gini discuss how social media interprets news as it happens and how some companies are not prepared to deal with it.

0:42 Joe opens the show.

1:37 Joe apologizes for the technical difficulties we’ve been having with the feed over the past two weeks.

2:34 Joe brings up this week’s topic: how social media interprets news and how it impacted three different companies.

4:20 Joe tells us about the first example – how Air Canada dealt with damaging a young boy’s wheel chair.

11:08 Gini gives us example #2: how news broke about a supposed partnership between Google and Verizon before an official announcement was even made.

16:06 Joe brings up the last example – how RIM dealt with blogger backlash over their newest phone, the Torch.

18:12 Joe closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.14 – Wednesday, July 28, 2010

• • Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss old PR vs. new PR and the launch of a new iPad application.

0:30 Martin opens the show.

2:35 Martin shares listener comments with us. The first from Donna Papacosta about a survey she’s doing on podcasting. The second is a question from Jody Koehler. Jody asks “can a person advise on new PR without knowing old PR?”

3:37 Joe explains why he doesn’t think so.

4:48 Gini talks about the difference between PR 1.0 and PR 2.0.

7:13 Joe mentions that understanding how communities are formed and developed is key to understanding social media. Having a background or understanding in social sciences, psychology, anthropology and political science can help.

12:14 Martin introduces the next topic: the launch of FlipBoard for the iPad.

16:00 Martin mentions that Reeder for iPad has changed the way he views RSS feeds.

20:34 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.13 – Wednesday, July 21, 2010

• • Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini keep it short and sweet and discuss pitches and tweets.

0:28 Martin opens the show.

3:25 Martin shares a listener “comment” with us.

4:45 Joe tells us a little more about the pitch.

8:41 Joe brings up another point in the pitch and wonders if we should follow up with reporters to find out why they’re not interested.

10:34 Martin introduces the next topic: To tweet or not to tweet on behalf of clients? That is the question.

11:18 Martin shares his agency’s policy about tweeting.

16:20 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.11 – Wednesday, July 7, 2010

• • canadian podcasting, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR,  Joe and Gini discuss the rising popularity of social media monitoring tools and whether the internet really is over.

0:28 Joe opens the show.

1:50 Joe talks about the summer slowdown.

6:12 Joe asks Inside PR listeners if summers are slower at their workplace and what they do to manage the lighter workload while keeping morale high.

7:10 Joe talks about the show’s first topic: Sysomos’ recent acquisition by Marketwire. He mentions a recent post by Dave Fleet about other social media monitoring tool acquisitions over the past year.

8:30 Gini talks about the various social media monitoring tools her business uses.

10:10 Joe shares his favourite social media monitoring tools.

17:12 Gini talks about Prince’s outrageous comment “The internet is over”.

21:45 Joe wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.07 – Wednesday, June 9, 2010

• • Agency Life, canadian podcasting, Inside PR, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss the G20 Summit in Toronto, how to deal with negative comments on blogs and how Energi PR came to be.

0:28 Martin opens the show.

0:42 Joe brings up the G20 Summit and Martin and Joe discuss how it’ll effect Toronto and Public Relations agencies in the Toronto financial district.

3:03 Joe explains that the G20 Summit will have a negative impact on the business community.

3:43 Joe asks Gini about her bicycle accident she had last week.

5:45 Martin tells us about Energi PR.

15:32 Martin tells us how Darryl Salnero helped with shaping Energi PR.

18:19 Joe asks Gini about a recent blog post that got a lot of feedback – both positive and negative.

28:14 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.04 – Wednesday, May 19, 2010

• • 30, Bob Ledrew, canadian podcasting, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss the pros and cons of attending conferences.

0:19 Martin opens the show.

1:11 Martin brings up the first listener comment, from Bob Ledrew, about the upcoming Podcasters Across Borders taking place in Ottawa this June.

1:41 Joe explains what Podcasters Across Borders is.

4:09 Joe introduces this week’s topic, conferences, and mentions Martin and Gini’s upcoming trip to the Counselors Academy in Asheville, NC.

5:15 Gini mentions she doesn’t get a lot from speakers and workshops at Counselors, but she benefits from being able to talk and brainstorm with others.

11:30 Joe wishes that conference sponsors would pitch less and educate more.

13:50 Joe kicks off the -30- segment

19:29 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.03 – Wednesday, May 12, 2010

• • 30, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss how different organizations and people are approaching privacy on the internet.

0:21 Martin opens the show.

0:35 Joe mentions he’s heading to Stratford, Ontario for the University of Waterloo’s Canada 3.0 festival.

3:13 Martin brings up listener comments from last week’s show.

3:47 Al Croft commented on an article he wrote about a British agency that did away with billable hours all together and was still quite successful.

4:29 Daniel Davidson, asks whether there is a conflict in how the media might perceive a PR person pitching from two unrelated areas of public relations.

8:32 Joe introduces this week’s topic: how we’re approaching privacy on the internet.

18:45 Gini recommends that everyone Google themselves at least once a week to see what’s out there.

18:59 Joe kicks off the -30- segment.

23:40 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.02 – Wednesday, May 5, 2010

• • 30, Agency Life, canadian podcasting, Inside PR, PR, Show Notes

Subscribe: Apple Podcasts | Android | RSS

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss the role of billable hours in public relations agencies.

0:21 Martin opens the show.

1:20 Martin thanks the listeners of the show for all their comments and answers reader questions.

1:40 Joe Carleo asks why the ID tags for the have yet to be changed.

2:40 Petya Georgieva from Bulgaria asks what advice they have for someone who wants to better their understanding of the English media market.

7:18 Gini introduces this week’s topic: billable hours. The topic was suggested by Joe and inspired by Daniel Pink’s book, Drive.

15:58 Martin asks listeners to share what their agencies are doing with billable hours.

16:42 Martin kicks off the -30- segment.

21:08 Martin wraps up the show

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.