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This week on InsidePR, David and Terry discuss research as a tool for public relations, welcome text comments from Leesa Barnes and Owen Lsytrup and an audio comment from Shel Holtz, add another word to the list of “PR Words to Banish”, and play another segment from Chris Clarke.

Please send your comments to us in an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar

00:28 Terry opens the show, welcomes listeners new and returning, and invites comments to the comment line at 206-600-4741.

01:50 Terry reads a comment to the blog page from Leesa Barnes. She mentions that she was put on to InsidePR by Michael Seaton from The Client Side.

03:45 David mentions that Owen Lystrup was kind enough to leave a comment on the subject of goals and objectives.

04:55 Shel Holtz leaves an audio comment on the differences between goals and objectives, and strategies and tactics. He uses an excellent World War II analogy to explain their differences that he borrows from Wilma Matthews.

08:50 Terry mentions that For Immediate Release has been nominated for a Podcast Award. He encourages listeners to vote early and often here under the “Business” category. He also says that he looks forward to meeting Shel and Neville at the Podcast Expo in Ontario, California.

09:30 David brings up this week’s topic: research and how it fits into public relations.

10:00 Terry clarifies that they will discuss public opinion or market research. He then says that PR people don’t often know enough about public opinion research to fully understand its uses.

12:00 Terry mentions a former client, Molson, and talks about some research Molson’s PR firm did before Thornley Fallis took over the account.

13:55 David mentions that the “Blind Date” survey had nothing to do with the event it should have been intended to promote for Molson’s.

16:30 Terry brings up research work Thornley Fallis did for an organization called “Breakfast for Learning” and how the survey results surprised the PR team at Thornley Fallis. (Disclosure: Terry now sits on the board of BFL.)

20:04 David says that awareness research is important. He finds research is sometimes lacking, and uses examples such as Sony’s debut of the Walkman and the age-old example of New Coke to support his views.

24:45 Terry says that there is a balance between instinct and research. He follows that up saying that he hopes PR practitioners can understand the strategic value of research and not just its common use as a media hook.

26:45 David says to understand what research is and what it can and cannot do.

27:37 David introduces Chris Clarke’s segment for the week.

30:30 Terry and David thank Chris for his comment.

31:35 Terry adds another word to “PR Words to Banish”. This week: utilize.

33:45 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to [email protected]. Terry and David also welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week, Terry and David have a lively chat about conflicts of interest in the agency world, talk about Terry’s work on the Michael Ignatieff Liberal Party Leadership bid, welcome comments from Luke Armour and Paull Young, and Chris Clarke contributes his regular segment.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes:

00:30 David introduces the show and welcomes listener comments to the comment line at 206-600-4741.

01:30 Terry mentions Paull Young’s audio comment that can be found on the show blog. Terry points listeners to the NewPR’s Anti-Astroturfing page.

02:00 Terry thanks Luke Armour for his comment. Luke wanted to say that even though he lives in the US, he knows who David was talking about when he mentioned Les Habitants (the Montreal Canadiens).

02:45 David brings up Terry’s work on Michael Ignatieff’s bid for the Liberal Party of Canada leadership race. Terry discovered through this post that Ignatieff is the only candidate with a podcast. Terry says it’s incredible that none of the other candidates in the leadership are podcasting, as it’s a perfect way to get the word out. David adds that Ken Dryden is running for the Liberal leadership as well, a former Montreal Canadien goaltender.

07:15 David brings up a hazy area of PR for discussion: conflicts of interest in relation to client assignments. Terry tells a story from early in his career at Hill and Knowlton, where his Toronto office had a conflict of interest with an H&K office in Honolulu.

11:00 David adds his perspective as a member of a major PR firm, Fleishman-Hillard. His personal opinion is that clients can ask for whatever they want, but as a general rule should reserve issues of conflict to the firms themselves.

15:20 Terry says that the most important issue with conflicts is disclosure. Thornley Fallis has a code of conduct, part of which deals with conflict of interest. According to Terry, the first thing to do is disclose the conflict of interest to the client. Terry adds that he is not a proponent of ditching a smaller client to add a competitor with a bigger budget although the opportunity has arisen and is often tempting.

17:45 David says that chasing dollars is not the way to go. He invites any stories that deal with conflicts of interest through the appropriate channels.

19:50 Terry brings up the conflict agency. He once led a small agency owned by Hill and Knowlton, but operated independently. During his time there, he never received a single referral from Hill and Knowlton. He recommends that conflict agencies not to count on business being passed on from the parent agency.

23:00 Terry says that the bigger the agency, the more conflict of interests arise. He says to be sure to disclose any conflicts to the client. David says that clients will eventually find out if there is a conflict of interest, and Terry adds that the short-term gain is not worth the long-term pain.

24:20 Chris Clarke discusses goals and objectives, as well as titles of PR blogs.

28:10 David discusses goals and objectives. He thinks goals are long-term, whereas objectives are short-term. Terry agrees, and adds that a future show will discuss the difference between strategies and tactics.

29:30 David says that adding “PR” to the title of a blog (or, in this case, podcast) just feels right, although there will eventually be no more titles to choose from. He also mentions that the name “Inside PR”, in some ways, comes from Paul Holmes’ “The Holmes Report”.

33:00 Terry does his segment, “PR Words to Banish”. This week’s word: moot versus mute as in “it’s a moot point.”

34:19 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to [email protected]. He also welcomes any listeners to the Inside PR Blubrry site, which he visited thanks to Jill Pyle.

Music: Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

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This week on Inside PR, David welcomes Mitch Joel from Twist Image and the man behind the Six Pixels of Separation podcast as co-host in Terry’s absence. Mitch and David talk about a variety of social media matters, with podcasting being central to each of their topics for discussion. Let us know what you think of Mitch as a guest co-host. Send us a comment through the comment line (206-600-4741), [email protected], or leave a comment here to the show blog.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:40 David introduces this week’s co-host, Mitch Joel

01:07 David introduces Terry’s segment

01:45 Terry steps into the confessional and talks about his struggle with the task of delegation

05:20 Terry re-introduces his favorite segment, “PR Words to Banish”. This week word: “comprise”

06:18 Terry bids everyone adieu and vows to return for next week’s show

06:42 David invites listener comments to the comment line (206-600-4741), the show blog, or to [email protected]

07:18 David asks co-host Mitch Joel for an explanation of how he came to be a star in the social media scene

07:46 Mitch confesses that his first gig came in 1989 when he interviewed Tommy Lee of Motley Crue, talks about how he got involved in the dotcom boom and bust, and how Twist Image was founded

10:31 David asks Mitch how he characterizes Twist Image

12:06 Mitch confesses that Twist Image is not just seeking out clients, but clients are seeking out Twists Image. Mitch has been working on the Internet since the earliest days of the 90s.

13:17 David confesses to being a traditional PR guy, and that his means of finding information is Google

14:55 David talks about transparency in the PR world and how social media is helping bring everyone together

16:12 Mitch says that it’s just as important to be podcasting as it is to figure out how to do it from a technical standpoint

18:00 David suggests that people interested in the space of podcasting should go out and get their hands dirty and do it themselves.

18:45 Mitch brings up his very first episode of Six Pixels of Separation, which is an example of someone trying out podcasting for the first time. He mentions that his latest guest was CC Chapman.

20:03 David says that podcasters are their own harshest critics, and talks about the artificiality of producing a podcast of the same length on the same day every week

22:12 David brings up the mesh conference in Toronto from this past May

24:00 Mitch talks about his 7-hour presentation for the Canadian Marketing Association called “Blogs: A Marketers’ Secret Weapon”, and brings up that he recently started listening to Adam Curry’s Daily Source Code

25:00 Mitch says he found the new talk radio, and it’s called podcasting. He says he wouldn’t call himself a podcaster just yet, but that he appreciates the immediacy of the podcasting medium

27:40 Mitch likes the fact that there is not much gear needed to be podcasting. It becomes about quality content rather than quality production

30:10 David brings up Chris Clarke. He and Mitch talk about his blog, and Mitch says about Clarke, “He did it, and he got it”.

31:30 Chris Clarke’s weekly segment

34:20 David introduces and reads Chris Clarke’s former classmate Megan Zinn’s comment to the show blog

36:15 David closes the show and invites listener comments to the comment line (206-600-4741), the show blog, or to [email protected]

36:34 David thanks Mitch for co-hosting and invites listeners to check out his podcast

Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

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So much for our 30-minute rule…we blew it out of the water this week, clocking in at 43 minutes before we close the show with a track from the new band Fair Ground. We had an embarrassment of riches with a lot of comments and feedback this week, so we got thrown off. We’ll tighten it up and get back to as close to 30 minutes as we can in future episodes. Hopefully the show notes will help you navigate to the parts that interest you the most.

Please keep the comments coming through the blog and don’t be shy about dropping us an audio comment (Waxmail works well) or regular e-mail to [email protected], or call our new comment line: 206-600-4741.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes:

0:28 Terry opens the show and notes the comment line is active and awaiting your calls. 206-600-4741

1:20 David talks about posting the audio comments to the blog as they are received as opposed to saving them up for the weekly podcast. What do the listeners think?

7:24 Tac Anderson audio comment about the necessity of PR people to know about and actually blog themselves. David and Terry discuss the value of learning about blogging and podcasting first-hand, but also recognize that it’s not realistic to expect that every PR person will or should become a blogger/podcaster themselves.

15:24 Joe Thornley calls with congratulations on our 10th podcast and summarizes his visits to the mesh, Counselor’s Academy and IABC conferences and notes the differences in interest in and uptake for social media at each. Joe blogged all three on ProPR.

19:02 Terry notes that the PRSA has started a blog…and called it For Immediate Release (whoops!)

20:43 Terry announces that comments from Mitch Joel and David Phillips are available on the Inside PR blog.

21:15 Terry references a string of e-mails that circulated among marketing and PR podcasters starting with Joe Jaffe who advised that he had nominated everyone for a Marketing Sherpa award. The e-mails were flying as discussions of a central blog to aggregate all the podcasts and a possible names for the group were floated.

23:03 Dave came up with an acronym for the group–iCAMP (International Communications and Marketing Podcasters), but Joe Jaffe’s CAPOW (Communications and Advertising Podcasters Of the World) is pure brilliance.

25:33 Dave mentions that Shel Holtz was to make sure that Donna Papacosta and Heidi Miller are included in CAPOW.

25:40 Dave talks about visiting Halifax, Nova Scotia to talk at the Atlantic Communications Forum on June 20/21. Dave will be presenting on social media and blogs.

26:38 Terry will be attending Podcasters Across Borders in Kingston, Ontario where he will also meet with CC Chapman to record our first mash-up.

27:38 Dave mentions that he has received a track from the band Fair Ground.
29:08 Terry and Dave discuss the bain of the agency person’s existence: billing our time/doing timesheets. We chat about fee-for-service, retainer, value-billing and coming in under-budget.

38:10 Dave introduces Chris Clarke’s weekly segment on his entry into the PR agency world. This week he talks about his first two-weeks at Thornley Fallis.

42:08 Dave closes the show and reminds the listeners to leave their comments on the Inside PR blog, via e-mail at [email protected] or by using the comment line at 206-600-4741.

42:34 Dave asks for feedback on the comments being posted on the blog and not exclusively on the podcast.

42:48 Dave introduces the Fair Ground track “Down In It.” Vote for it on their site if you like it.

Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

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Welcome to show #10. And they said we’d never make it past nine!

This episode featues a discussion about two new Corporate Social Responsibility research studies that have been released recently in the U.S. and.Canada respectively. Let us know what you think about the topic, us or life in general. Leave a comment on the blog, drop us a Waxmail or regular e-mail to [email protected], or call our new comment line: 206-600-4741.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:28 Terry opens the show and reminds listeners about the new comment line. 206-600-4741.

01:20. Terry reads a comment from Owen Lystrup, a student at California State University regarding PR/Communciations schools that teach social media as part of the curriculum. Terry and Dave discuss and suggest that the Inside PR listenership let us know of any PR schools are teaching or exploring social media.

06:40 Terry and Dave discuss a comment from Luke Armour regarding a New York Times article that details Canadian Prime Minister Stephen Harper‘s approach to controlling the Parliament Hill press gallery.

13:53 Dave notes that Mitch Joel of Twist Image (a Canadian version of Joe Jaffe) has launched a new podcast called Six Pixels of Separation.

15:45 Dave notes that Esther Buschbaum of Communications Meca will chair the next Counsellor’s Academy conference in Mexico..

17:30 Dave and Terry discuss a new U.S. CSR study released by Fleishman-Hillard and the National Consumers League and contrast the results with recent Canadian research by Leger Marketing, Ipsos and an article in Marketing Magazine. Dave notes that Shel Holz blogged about the U.S. study.

32:40 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to [email protected].

Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

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We had a little trouble with getting the podcast up on iTunes this week, but all is solved. Enjoy the show and let us know what you think about Inside PR. We welcome any and all feedback.

You can listen to the show with the player built in to Inside PR or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:30 Dave opens the show and notes that there will be a concerted effort to dial up the energy this week

01:51 Terry reads comments from Robert French and CC Chapman about IPR#7 that were forgotten in last week’s show.

05:20 Terry notes that Ed Lee, one of our regular listeners, has started a blog and has added his voice to the Canadian PR blogosphere.

06:02 Dave discusses a post Colin McKay had on his Canuckflack blog about the client relationship building discussion during IPR#8. Dave admits to being too glib and clarifies what he meant by his “making clients look good” statement.

09:20 Dave and Terry discuss Google Analytics and how it can be used to provide data for analyzing the success of social media projects for clients.

15:53 Terry and Dave discuss the “end of the news release” topic and the SHIFT Communications template that is being touted as the “social media news release.”

31:52 Dave suggests that Inside PR get a comment line and that it is included in the show notes so that it can be easily found by those listening on iPods in their vehicles. Our new IPR Comment Line number is 206-600-4741.

33:48 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to [email protected].

Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.Tags: Inside PR, show notes