Inside PR 2.21 – Wednesday, September 22, 2010

• • News, PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe start the first show of the fall season with a discussion about various newsworthy and interesting topics.

0:26 Martin opens the show.

2:37 Joe brings up the incident where Air Canada damaged the wheel chair of a young boy and how Air Canada did not respond to it on Twitter. However, they have been making progress with @actoptier.

4:02 Martin shares a listener comment from Sharrilynne  Starkie. She agreed with all the advice Martin, Gini and Joe gave students but wanted to suggest another RSS reader, BlogBridge.

4:38 Martin kicks off the first episode of the fall with several news items and topics of discussion.

5:28 Gini starts off with the first item: Interviewees should always have questions for the interviewer. She suggests checking out John Heaney’s video about how to ask questions in an interview.

8:08 Gini shares the second topic: Should we use time on a plane to work or relax? She references Craig Jarrow’s 8 Ways to get Work Done on a Plane.

10:40 Gini brings up her last topic: Are we having natural conversations?

15:30 Joe shares his three topics. The first is anonymity in comments, inspired by an incident in PEI that led CBC to ban anonymous comments and require commenters to sign up before they can post one.

18:48 Joe shares his second topic: did social media kill RSS? He talks about a Neiman Labs blog post that discusses the debate.

21:20 Joe’s last topic: Does social intent determine if social networking tools succeed or fail? Fred Wilson thinks so.

24:08 Joe adds one last news worthy topic: Cranky Geeks is shutting down.

26:42 Martin jumps in with a few news worthy topics of his own. This first being about BCE’s purchase of CTV.

31:07 Martin shares his last topic: There is a social media learning curve.

32:37 Joe wants to know if you are using the new Twitter, how are you using it?

34:28 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.19 – Wednesday, September 8, 2010

• • Agency Life, Inside PR, measurement, PR, Shownotes, Summer Archives

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe discuss Terry Fallis‘ new book, The High Road, why measurement matters to Third Tuesday and how to deal when employees leave.

0:24 Martin opens the show.

1:00 Martin announces that Terry’s new book, The High Road, will be launching today!

1:44 Joe adds that if you pick it up, to do so in the e-book form.

4:33 Third Tuesday Toronto is kicking off it’s 5th season will a full-day conference, Third Tuesday Measurement Matters.

7:03 Gini mentions she recently saw Tony Hsieh from Zappos speak.

8:20 Martin introduces this week’s topic: how to deal with an employee leaving. He shares his story about his business partner, Louise Armstrong, making an exit from PR.

12:03: Joe asks Gini if she’s lost a main partner before.

13:40: Joe shares his perspective.

23:19 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.15 – Wednesday, August 4, 2010

• • canadian podcasting, Comments, Inside PR, Podcamp Toronto, PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss a listener’s comment on PRoper English and how they decide which events to attend.

0:30 Martin opens the show.

1:37 Joe shares the first listener comment, from Clint Stiles, about Inside PR #30.

3:37 Longtime listener, Chartwell 65, offers some suggestions to improve the show.

8:55 Joe talks a bit about Third Tuesday and how it started up.

10:20 Joe kicks off the next topic and asks Martin and Gini how they decided which events to attend and why?

14:37 Martin tells us about his first time attending PodCamp Toronto.

15:35 Joe shares what he looks for in a conference.

19:46 Gini encourages everyone to check out Empire Avenue.

20:13 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.12 – Wednesday, July 14, 2010

• • Bob Ledrew, canadian podcasting, Comments, Inside PR, PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss weddings, comedy and why people don’t like Twitter.

0:28 Martin opens the show.

1:50 Martin tells us where he was last week

5:20 Martin, Gini and Joe share an audio comment from Bob LeDrew.

10:50 Gini talks about the resistance to change and to new technology in our industry.

11:59 Gini brings up Ivor Tossell’s recent Globe and Mail article, Why so many love to hate Twitter. Martin, Gini and Joe discuss.

19:28 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.10 – Wednesday, June 30, 2010

• • canadian podcasting, Inside PR, Political communications, Shownotes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Joe and Gini discuss the role of social media played in the G20 Summit and how social media is changing the way news is shared.

0:27 Martin opens the show.

2:17 Martin tells us how the G20 impacted his move to the new energi PR offices.

3:46 Joe paints a picture of what the G20 was like over the past weekend in Toronto and introduces this week’s first topic: the G20 and social media.

6:36 Joe points out the limitations of social media during the G20.

12:51 Joe wonders why the G20 organizers failed to incorporate elements of social media to inform the public during the talks.

14:53 Martin introduces the second topic: how social media is breaking “news” before traditional media.

18:18 Gini explains how it is difficult to determine what is and isn’t credible on Twitter.

21:18 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.09 – Wednesday, June 23, 2010

• • 30, canadian podcasting, Inside PR, PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Joe and Gini discuss recent developments in social media and Terry Fallis returns to the show to discuss how he used social media to promote his book.

0:23 Martin opens the show.

2:50 Joe mentions that Terry Fallis’ book podcast has made it to number one on the iTunes literature podcast charts.

4:03 Joe interviews Terry about how he used social media to promote his two books.

13:00 Martin, Joe and Gini comment on how innovative Terry was with his approach to social media to promote his book and himself.

19:00 Joe presents this week’s topic, recent developments in social media. He starts with the YouTube news feed and how citizen journalism has changed how news is defined.

24:21 Joe adds that the move toward government 2.0 has been gaining momentum and cites the Australian government’s Gov 2.0 as an example.

25:53 Martin introduces a new closing segment, the round up.

26:12 Gini kicks off the last -30- segment on Inside PR.

28:14 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.08 – Wednesday, June 16, 2010

• • Comments, Inside PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss trends in social media.

0:30 Martin opens the show.

2:10 Martin mentions that Joe was unable to join them this week, and that they are presenting at the CPRS Conference in Regina, Saskatchewan.

3:10 Martin addresses listener comments from last week, the first from Ed Lee, congratulating Martin on the merger.

4:08 The second listener comment comes from Rob Jeanveau about the jeans issue that Gini brought up last week.

7:01 Martin introduces this week’s topic: 5 social media trends. He kicks off the discussion with the first trend, video.

10:00 Martin introduces the next trend: search.

13:42 Martin and Gini discuss the next trend: location based applications.

16:30 The next trend discussed is mobile payment applications.

18:58 Gini discusses the importance of the last trend, social media policies.

22:00 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.05 – Wednesday, May 26, 2010

• • canadian podcasting, Comments, Inside PR, PR, Shownotes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and special guest Abbie Fink discuss what they’ve taken away from the Counselors Academy in Asheville, NC.

0:21 Martin opens the show.

1:04 Martin thanks Kevin Hunt and Matt Resetta for their comments

1:50 Gini tells us that Martin, Abbie and herself are recording together in the lobby of their hotel.

2:52 Abbie tells us about the Counselors Academy and how it benefits agencies and attendees.

5:12 Martin asks Abbie and Gini what the highlights of the conference were so far for both of them

7:50 Martin mentions a session by Elise Mitchell that he found particularly inspiring.

9:45 Gini talks about her first visit to the Counselors Academy 5 years ago and how different perspectives from competitors makes the profession better.

10:50 Martin agrees with Gini and shares his perspective.

16:00 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.01 – Wednesday, April 28, 2010

• • 30, Inside PR, PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin introduces Inside PR’s new hosts, Joe Thornley and Gini Dietrich and they discuss how small businesses should approach social media.

0:20 Martin opens the show.

1:09 Gini introduces herself and talks about getting involved with Inside PR.

2:11 Joe introduces himself.

3:01 Martin suggests they discuss how they hope to shape the show.

5:18 Martin brings up a recent blog post by Jason Falls about how small businesses are approaching social media.

6:57 Gini explains how small business owners can use social media.

7:42 Joe mentions that instead of using traditional advertising, he focuses on social media and community as a means of promoting his agency.

10:42 Martin recalls a panel where he spoke to students about using social media to get noticed by agencies.

12:25 Gini notes the importance of communicating online with agency heads and leaders to build relationships that can help you get a job.

13:24 Gini gives three pieces of advice to small business owners about using social media.

16:00 Joe kicks off the -30- segment.

19:51 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR Special Edition – Repeat of Inside PR #1 – Wednesday, April 21, 2010

• • canadian podcasting, Inside PR, PR, Show Notes, Shownotes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin introduces Terry and Dave‘s very first episode of Inside PR from April 3, 2006.

0:26 Martin introduces this special episode of Inside PR.

Inside PR #1

2:56 Terry opens the podcast; explains what the show is all about

4:20 Terry shouts out to Shel Holtz and Neville Hobson as their inspiration thanks to FIR

4:35 Dave puts the call out for comments from listeners by waxmail or e-mail at [email protected]

5:30 What the podcast is not; not about egos or our firm or its clients; when/if we do mention clients, it will be in context and with full disclosure

6:30 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview

8:56 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters

17:12 Dave talks about the upcoming mesh conference (2006) in Toronto and Steve Rubel’s participation

25:12 A new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences

35:55 Feedback, comments and requests to be interviewed are welcome; reminder of the [email protected] address and the Inside PR blog

37:17 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)

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37:57 Martin closes the show and announces that he’ll be back next week with a new episode and new hosts.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.