Inside PR #102 – Tuesday, March 11, 2008

• • Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry speak with Keith McArthur and Michelle Sullivan about going ‘off the record’.
Show Notes

00:29 Dave introduces himself, the panel and the show.

01:13 Terry welcomes Michelle Sullivan to the show.

03:00 Keith McArthur starts off this week’s discussion about whether or not clients should go ‘off the record’. Cousins of ‘off the record’ include: embargoes, ‘no comment’ and the brown envelope.
27:00 The panel weighs in on the new social media reality and how the rules of going ‘off the record’ are different in the blogosphere.
37:47 Terry thanks the panel and signs off.

Producer’s Note: The change in this podcast’s sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a ‘biscuit tin’.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week’s episode of Inside PR was produced by Kyra Aylsworth.



Inside PR #101 – Tuesday, March 4, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry usher in a new era with a new podcast format.

Show Notes

00:29 Terry introduces the show.

01:13 Dave and Terry usher in a new era with a new podcast format.
03:00 Dave asks today’s panel members to introduce themselves.

Julie Rusciolelli from Maverick PR

Keith McArthur from Veritas’ com.motion

Martin Waxman from Palette PR

04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College.
07:02 The panel weighs in on the first main topic of today’s episode – Ethics and Reputation in Public Relations.

24:20 Keith kicks off today’s second main topic – Michael Bryant, YouTube and Government’s use of social media.

41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you’d like to bring it back.

41:45 Criteria for being on the new Inside PR panel and Dave signs off.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week’s episode of Inside PR was produced by Kyra Aylsworth.

Inside PR #100 – Tuesday, February 26, 2008

• • Agency Life, gary schlee, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site or leave us a comment on the Inside PR blog.

This week on Inside PR, Terry and Dave celebrate their 100th episode in front of a live audience of corporate communications students at ‘Centennial College‘. Get it? Centennial?

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Show Notes

00:40 Terry introduces Inside PR’s special 100th episode live at Centennial College.

01:05 Terry apologizes for the sound quality last week.

02:09 Jon Hoel from PR Junction and his friend Kurt send in a shout-out to Inside PR.

05:20 Michelle Sullivan calls in with a comment about the launch of Third Tuesday Montreal.

08:08 Terry and Dave remind listeners that Chris Clarke sent in the Inside PR Blooper Reel and to keep an eye out for it on iTunes (pretty funny).

09:13 Dave talks about why they’re at Centennial College to mark the occasion and thanks Gary Schlee for coming up with the idea.

11:27 ‘Bonnie’ has a question about the relevancy of social media to the budding PR practitioner.

18:50 Paul Jenkins asks Terry and David about practical applications and case studies of social media initiatives being successful for organizations.

25:08 ‘Sarah’ asks a question about the challenges PR graduates will face on their first job.

31:14 ‘Shannon from semester 2’ asks about how to find a job.

35:12 Joe Chawla asks about the ‘ideal’ level of engagement that students and PR practitioners should have with new social media tools.

38:57 Kristen Zemlak asks about how transparency in social media is affecting ethics in public relations.

42:50 Rick Weiss asks about how to recover your brand and reputation once you’ve blown it in the blogosphere.

48:15 Inside PRoper English – ‘uninterested’ vs. ‘disinterested’.

49:45 Terry thanks the audience and Gary Schlee and signs off.

Inside PR #97 – Tuesday, February 5, 2008

• • Inside PR, PR, Show Notes, Shownotes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and Dave talk about social media tools and discuss whether or not social media is a prerequisite for a PR student to be hired.

Show notes

00:26 Terry introduces the show.

01:03 Terry discusses his trip to McMaster University where he spoke to an MBA class on social media.

04:40 Dave shares his interesting Facebook experience.

07:02 Podcamp Toronto promo.

09:40 Topic of discussion 1: Social media tools and you.

15:37 Dave discusses barriers to social media tools.

22:12 Topic of discussion 2: Is social media activity a prerequisite for PR students to be hired?

22:48 Inside PRoper English: The difference between e.g. and i.e.

30:58 Dave wraps up the show.

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.

Inside PR #94 – Tuesday, January 15, 2008

• • Bob Ledrew, Inside PR, measurement, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry discuss ideas about how to measure stakeholder relations campaigns and tactics. They also welcome comments from Michael Netzley, Bob Ledrew and Amy Cole.

Show Notes

00:35 Dave introduces the show and reminds listeners that he will be on the TV show Test the Nation: Trivia this Sunday, January 20.

03:58 Dave talks about what he wears when he blogs.

06:20 Terry announces that Thornley Fallis has signed up two new social media folks: Michael Seaton and Bob Ledrew.

08:13 Terry welcomes a commentary on the history of professional communication from Michael Netzley. He phoned in to share his first installment of what will become a ‘Communications Legacies’ series.

17:04 Dave and Terry welcome a ‘Rudolph’ comment from Bob Ledrew.

21:21 Amy Cole writes in with a comment about how to measure stakeholder-relations communication plans. Dave and Terry decide to use the idea as today’s main topic.

32:19 Inside PRoper English: Thanks to Sallie Goetsch for these words to avoid: ‘actionable’ and ‘learnings’.

33:47 Terry winds up the show with all pertinent details. Fans of Inside PR on Facebook click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #93 – Tuesday, January 8, 2008.

• • Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry come up with 6 reasons why agencies should do pro bono work. They also welcome comments from Tom Reed, Dave Delaney, Bernie Goldbach, and Bob Crawshaw.

Show Notes

00:35 Terry introduces the show. Dave talks about Test the Nation. Visit Test the Nation.

04:58 Email comment from Tom Reidt re: Christmas edition Inside PR podcast.

06:04 Comment from Dave Delaney re: Christmas edition Inside PR podcast.

13:32 A comment from Bernie Goldbach re: Inside PRoper English and the importance of localizing words.

15:33 Email comment from Bob Crawshaw of Maine Street Marketing, in Canberra Australia, about pro bono work.

19:21 Terry introduces this weeks topic: 6 reasons why agencies should do pro bono work.

27:39 Inside PRoper English: semiannual vs. biannual vs. biennial.

29:30 Dave signs off with all pertinent details. Fans of Inside PR on Facebook click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #92 – Tuesday, January 1, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry come up with 8 New Year’s Resolutions that they hope their clients are making for 2008. They also welcome comments from Bob LeDrew, Joe Thornley and Josh Turner.

Show Notes

00:34 Dave introduces the show.

03:20 Email comment from Bob LeDrew re: Veritas’ social media survey.

05:15 A comment from Joe Thornley on the Inside PR blog re: developing a social media measurement roundtable event.

07:14 Josh Turner also commented on the Inside PR blog with a link to a chronological history of Santa Claus.

08:00 Dave introduces this week’s main topic: 8 New Year’s Resolutions That We Hope Our Clients Are Writing.

29:30 Inside PRoper English: appraise vs. apprise.

30:20 Terry signs off with all of the pertinent details. Fans of Inside PR on Facebook – click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR#90 – Tuesday, December 18, 2007

• • Inside PR, PR, Show Notes, social media

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Comments? Send us an email as [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list.  Also, they welcome audio comments from David Fleet and Bernard Goldbach.

Show Notes 

00:36 David introduces the show.

01:06 David and Terry welcome a comment from Dave Fleet. 

01:10 Dave Fleet gives his comments on the Veritas survey. 

02:38 David and Terry address Dave Fleet’s comments and the Veritas survey results. 

03:48 Dave and Terry welcome a comment from Bernie Goldbach. 

03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum. 

04:58 David and Terry thank Bernie for his comment. 

06:28 David introduces today main topic: Social Media & PR Wish list 

27:43 Inside PRoper English: The redundant phrase – “The reason is, because…”

Fans of Inside PR group on Facebook.  Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

 

 

Inside PR #89 – Tuesday, December 11, 2007

• • Inside PR, PR, Shownotes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David and Terry talk about pro bono work in public relations agencies.

Show Notes

00:36 Terry introduces the show.

01:49 David and Terry welcome their first comment from Bernie Goldbach about address book etiquette.

12:00 Ian Hull calls in with a comment about embracing podcasting in a business setting.

16:07 Deborah Zanke calls in with follow up comments and questions about pro bono work and communications.

32:09 PRoper English segment on the meaning of the word ‘enormity’.

34:38 Dave wraps up the show.

Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Episode #88 – Tuesday, December 4, 2007

• • Agency Life, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss Veritas’ launch of their new social media boutique com.motion. They also welcome comments from Wei-Jean Garland and Omar Ha-Redeye.

Show Notes

00:28 Dave introduces the show.

01:50 Dave and Terry welcome a comment from Wei-Jean Garland.

03:55 Omar Ha-Redeye writes in with a comment about the potential for advocacy work in public relations.

07:38 Dave introduces this week’s main topic:Veritas’ launch of their new social media boutique com.motion.

29:40 Inside PRoper English: Pristine.

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.