Inside PR #32 – Tuesday, November 7, 2006

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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This week on Inside PR, Terry and David have a discussion about a recent Toronto Star article featuring a Toronto PR agency and its blog monitoring service. They welcome audio comments from Maggie Fox and Luke Armour. They also play Chris Clarke‘s comment for this week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:17 Terry starts off with a little housekeeping. David and Terry talk about Michael O’Connor Clarke joining Thornley Fallis.

03:10 David talks about the redesign of Inside PR’s blog page.

04:58 David brings up the possibility of having music on the show. He and Terry have a short discussion and invite listeners to check out the blog page and vote on the poll.

06:01 Michael Seaton has launched The Client Side Podcast.

07:30 Terry talks about Richard Millington, who is searching for his replacement at work through his blog.

09:26 David talks about the latest Geek Dinner, hosted by Mitch Joel in Toronto>

0:57 Listener comments begins with Michelle Sullivan, who comments on the show where Terry and David talked about RFPs, and sends along an article about agencies charging potential clients for RFPs.

18:53 David introduces a comment from Maggie Fox from the Social Media Group. She is referring to this article in the Toronto Star.

22:30 The discussion on Maggie’s comment has spilled over to David’s blog. David thought that, for the most part, Environics wasn’t making a huge effort to become a part of the conversation. He wonders if a person can be an expert on blogging without having a blog of their own.

27:11 Terry thinks that if a PR firm is to be quoted in the newspaper as an authority about blogging but isn’t seen to be fully engaged in social media, bloggers will have their say about it.

30:11 David thinks that bloggers are fairly sensitive to claims being made about their areas of expertise. He says that it truly is an extension of a person’s thoughts. David wants to point out that he changed his post to reflect the comments from Bruce McLellan from Environics.

32:36 Terry introduces and plays Chris Clarke‘s segment for the week.

35:19 Luke Armour drops in with an audio comment.

38:18 Inside PRoper English for the week: “presently”

40:35 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Maggie Fox on Environics PR blog monitoring service

• • Comments, Inside PR, PR, social media

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Maggie FoxFirst, a little background. The Oct. 31 edition of the Toronto Star had a story about blog monitoring that featured Environics Communications new blog monitoring service. Social media consultant Maggie Fox took some exception to the story through a post on her blog and followed up with a comment to Inside PR.

It’s definitely worth a listen and more discussion. Over to the Inside PR Nation for your thoughts….

Update: Bruce MacLellan, head of Environics Communications has left a comment on David’s PR Works blog.

Inside PR Special Edition – Discussion with Esther Buchsbaum – Friday, September 8, 2006

• • Inside PR, measurement, PR, Show Notes, social media

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Show Notes

In this special edition of Inside PR, Terry chats with Esther Buchsbaum, the co-founder of Communications Meca and the chair of the Counselors Academy Spring 2007 Conference in Cabo San Lucas, Mexico.

00:50 Terry welcomes Esther, who joins him from Montreal, Quebec.

01:40 Esther talks about her background in communications.

03:16 Esther talks about how she got involved with the Counselors Academy, how she is able to put together a conference in Mexico from Montreal, and some of the people she asked to help her organize it.

09:03 Terry asks Esther what the the Counselors Academy has to offer compared to the IABC or the CPRS.  Esther explains.

13:35 Esther describes how one can join the Counselors Academy.

14:44 Esther talks about the MRP system.

16:19 Terry brings up social media, and Esther talks about its place within the Counselors Academy conference.

18:50 Terry thanks Esther for her time, and invites listener feedback to the comment line (206-600-4741), to [email protected], or on the show blog.

Background on Esther Buchsbaum. 

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.

Inside PR #16 – Tuesday, July 18, 2006

• • Inside PR, measurement, PR, Show Notes, social media

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This week on Inside PR, David and Terry talk about a variety of matters. They discuss the ideal background of a public relations practitioner, the importance of public relations to claim social media as its own, a new service called Weblog Wire, and Mary Ellen Armstrong of Thornley Fallis Communications’ MA work being published in an upcoming book. Also, Terry brings back the segment “PR Words to Banish”, and Chris Clarke presents his weekly segment as well.

Please send your comments to the comment line (206-600-4741), through email ([email protected]) or to the show blog at insidepr.ca.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:32 Terry opens the show and welcomes first-time listeners and thanks returning listeners for listening to this week’s episode. He thanks Mitch Joel from Six Pixels of Separation for filling in last week while he was vacationing in France with his family.

02:08 David invites listener comments to the comment line (206-600-4741), through email ([email protected]) or to the show blog.

03:10 Terry asks readers to visit the show blog to hear audio comments from Owen Lystrup and Mitch Joel.

03:45 Terry introduces an audio comment from Colin McKay from Ottawa. This comment was intended for Episode 14 and has been on the blog for some time now. Colin says PR is a bit slow to react as an industry, and that more leadership is necessary in the PR world’s trade publications.

06:00 David and Terry discuss Colin’s comment. The two of them agree with Colin’s view and and cite examples such as Paul Holmes’ The Holmes Report as one who is doing great work on the topic.

11:00 David brings up a PR measurement survey via Katie Paine run by University of Maryland student Debra Berthard-Caplick. Those interested in participating are encouraged to do so.

12:06 Weblog Wire is a wire service that offers press release distribution to bloggers. Terry and David discuss the use and merits of a service that distributes press releases to bloggers.

17:05 Mary Ellen Armstrong of Thornley Fallis Communications has had her MA dissertation from Cardiff University in Wales published in a book by former BBC correspondent Nicholas Jones titled “Trading Information: Leaks, Lies, and Tradeoffs.”

21:05 The final comment comes from Vishnu Mahmud in Jakarta, Indonesia. Vishnu wants to know what kind of people make good PR pros, to which Terry and David work out some answers as their discussion. Terry does not believe that good PR pros are necessarily journalism majors, graduates of a community college PR program, or graduates of MA programs. He thinks many of those skills cannot be taught, such as being able to connect with people and managing relationships.

26:40 David admits to having a journalism degree and says that he has had great success in hiring journalism students into PR, but he says that their success probably had little to do with journalism. He elaborates, saying literate, well-rounded people do well in PR.

37:00 David introduces Chris Clarke‘s weekly segment, in which he discusses astroturfing as a hot topic in public relations.

40:55 Terry introduces this week’s “PR Word to Banish”: fulsome

42:40 David wraps up the show and invites comments to the comment line (206-600-4741), through email ([email protected]) or to the show blog at insidepr.ca.

Music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Audio comment: Eric Schwartzman on IPR #13

• • Comments, Inside PR, PR, social media

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The Spinfluencer, Eric Schwartzman, weighs in on the discussion we had about the branding of social media expertise within agencies.

If you haven’t checked out Eric’s “On the Record…Online” podcast, you don’t know what you’re missing. He has had some amazing interviews with some very interesting media and PR people.

Inside PR #13 – Monday, June 26, 2006

• • Agency Life, Inside PR, News, PR, Show Notes, social media

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Well, IPR #13 is closer to 30 minutes than we were last week, but at just over 38 minutes, we’re still over our half-hour target. With a load of comments and news items this week, we were bound to go long. Let us know what you think about the length of the show. Our instinct is to aim for 30 minutes but to let the content itself be the final arbiter. We’d be grateful for your views on the matter.

On to IPR #13. This week our discussion topic in the latter part of the show is whether or not PR firms should separately brand their social media expertise as High Road Communications announced this week they would.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes:

00:27 David Jones opens the show and invites comments to our comment line 206-600-4741, the IPR show blog, or to [email protected].

01:31 David introduces a comment from Glen Myles in Singapore about a new podcast called The Panel.

03:35 Terry reads a comment from Erik Deutsch a principal of the ExcelPR Group in Los Angeles.

04:25 Terry sets up an audio comment from Bryan Person who has recently started a great PR podcast called New Comm Road.

09:28 David introduces an audio comment from Terry’s colleague Joseph Thornley of the ProPR blog.

12:26 Terry talks briefly about David Phillips and his interesting approach to lecturing his students on social media. Check out his podcast/blog/lecture.

13:48 David and Terry discuss McMaster University‘s new Masters in Communications Management starting this fall. Terry reports briefly on his visit to Queen’s University and his meeting with the Associate Dean of the MBA program about more effectively integrating communications/PR in the curriculum.

17:17 Terry talks about the Podcasters Across Borders conference in Kingston where he recorded his end of IPR #13 via Skype.

20:05 Terry notes that C.C. Chapman could not make it to Podcasters Across Borders so the much anticipated Inside PR–Managing the Gray mashup will have to wait, but we will do it sometime.

20:52 Terry mentions that Thornley Fallis Communications has a new blog called PR Girlz written by a number of the women at TFC. Welcome to the blogosphere.

21:21 David and Terry tackle the show’s major topic of discussion: High Road Communications‘ decision to brand their social media expertise separately as Vox. There was some controversy in the blogosphere about using the name Vox as it is already used by another social media firm. Debate ensues.

32:52 Terry introduces Chris Clarke’s regular segment chronicling his transition from PR student to agency account coordinator.

36:41 Terry invites comments on the show’s length or on any other topic to the Inside PR blog or to [email protected].

Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.