Favorite Tools for Comms Experts…IPR 547

• • PR

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On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit.

Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s easy for us to discuss our favorites, but if you don’t love something about the tool or your brain works differently, you’ll hate the tools we love.

It’s more important that you and your team love the tools—that’s what will create collaboration and adoption.

With that out of the way, take a listen to the tools we all love. The tools we use for meetings, for collaboration, for project management, for discussions, for videos and podcasting, and for good, old-fashioned documents.

Enjoy!

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Leave us a comment on the blog.

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We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

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Favorite Tools for Comms Experts – IPR 547 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

We are Back … IPR 546

• • PR

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Hello … Helloooo … Check 1, 2 … Is this thing on?

OK, cliches aside, I’m happy to report that after a hiatus of around 20 months and all the things that have happened between then and now, Gini Dietrich, Joe Thornley and I are back recording Inside PR.

Why? To be honest we missed talking with each other about what’s new in PR, social media and digital marketing. We also missed hearing from you.

Our one big change is we’ve moved to a biweekly or fortnightly format, which fits better with our schedules and other commitments. That way, you can expect to hear from us on a regular basis. (OK, given our recent history, my fingers are crossed on that one.)

In our first new episode, we catch up and talk about what’s changed.

Gini: Learned how to teach first and second grade, bakes and rides her bike more than before, and runs her business with an even sharper focus.

Joe: Stared at the same 120-foot view of the street from his home office for days on end and pivoted to a remote business, communicating internally and externally on Microsoft Teams.

Martin: Moved my office furniture counterclockwise, kept track of who, in the neighbourhood, needed a paint job on their front porch, and started a Digital Marketing Trends newsletter on LinkedIn.

We also talked about how to establish boundaries when you don’t stray too far from the home office and ways to spark creativity.

It’s great to be back!

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We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Oh, and we have a new producer!

Meet Jacob Waxman (yes, he is my son and also a talented musician, producer and recording engineer). Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

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We Are Back – Inside PR 546 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Autumn Intent IPR 545

• • Inside PR, Show Notes

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Yes, it’s been a long time coming, a long time behind episodes. But we’re back with Inside PR for another year. And we’re getting back into the groove by discussing the things that we are looking at in the waning months of 2019.

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It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Autumn Intent – Inside PR 545 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Mr Zuckerberg was otherwise engaged – Inside PR 544

• • Show Notes

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On this week’s Inside PR, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media relations expertise with SEO best practices to ensure that we maximize long term exposure for our clients’ content. The cost of failing to do this will be the incursion of SEO experts into media relations.

Also this week: Open Government, open engagement and open data activists from around the world gathered in Ottawa. So did the grand committee of countries looking at the practices of the social platforms. But it doesn’t matter how many countries come together in one place — Mark Zuckerberg responds to no flag but his own. He was, once again, a no-show.

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It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Mr Zuckerberg was otherwise engaged by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Algorithmic Accountability and Privacy – Inside PR 543

• • Show Notes

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This week, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.

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Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Algorithmic Accountability and Privacy – Inside PR 543 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Welcome Dan York – Inside PR 542

• • Show Notes

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Dan York joins the IPR Team

We have big news this week: Dan York is joining the Inside PR team. Dan is well known to Inside PR listeners for his tech segments on Shel Holtz and Neville Hobson’s FIR podcast. And, if you didn’t know, his day job is as Director, Web Strategy, at the Internet Society.

Gini, Joe and Martin are big fans of Dan’s reports. He provides a perspective that combines expertise in communications and marketing with strong technology underpinnings. When Shel and Neville announced that FIR would be moving to a monthly format, Gini, Joe and Martin immediately put out a call to Dan to ask if he would be willing to contribute to IPR on the other three weeks of the month. And, happily, Dan said yes. So, you may hear Dan less often on FIR (and we encourage you to listen to FIR monthly), you’ll be able to hear him the rest of the time on Inside PR.

So, that leads us to this week’s debut of Dan’s Two Minutes of Tech for Communicators segment. We know he’s going to teach us a lot.

Tell your friends. There’s another reason to listen to the Inside PR podcast – and his name is York. Dan York.

A digital charter for Canada

Canada has long taken privacy and consumer rights seriously. And as public concern about the unseen use of our personal by social networks data increased following the Cambridge Analytica scandal, calls for change have mounted. Now, the Government of Canada has made its next move with the announcement of a Digital Charter for Canada. While the Charter sums up established values and points to aspirational goals, it also takes two real steps toward action with references to Canada’s Privacy Commissioner and Competition Bureau. Both have regulatory muscle that they could flex in the near term. And both are in a position to scrutinize the social networks.

Europe, California, and now Canada. Momentum to reign in the previously underscrutinzed use of our data by the social networks is gaining momentum.

We really never are alone

As if we needed another reminder of where the early optimism of the open web and the social graph has taken us, the New York Times offers a thought provoking look at our relationship with Google.

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It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Welcome Dan York – Inside PR 542 by Joseph Thornley, Gini Dietrich, Martin Waxman, Dan York is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Gain a point. Lose a point. – Inside PR 541

• • PR

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A change of pace for FIR

The FIR Podcast is one of the longest continually-produced podcasts for communications pros. Since 2005, Shel Holtz and Neville Hobson have been providing insight into the communications trends and developments that are important to communications practitioners.

But now they are dialing back their production schedule to once a month. And as podcast producers who have followed in their footsteps, we’re glad that they are continuing. Because if you are a communications pro, you’re sure to learn something useful with each and every FIR podcast.

So, kudos Shel and Neville for finding a way to keep it going and keep it fresh.

GarageBand: Creating dreams

It’s been fifteen years since Apple first offered GarageBand with Macs. Since then, it’s become available for PCs and iOS as well. And that means there’s a whole generation of musicians and podcasters who have brought their ideas to life using Apple’s free software. In fact, we use GarageBand to mix and produce the Inside PR podcast. And it couldn’t be easier to do, thanks to the simple, intuitive interface.

So, here’s to GarageBand. And here’s to the community of creators who have grown up around it. And here’s to Apple for giving us this incredibly useful software.

You’re just not important enough for us to take action

The abuse of social media by foreign or malevolent agents is not just confined to the United States. It is a global problem. But that doesn’t mean that the social and search platforms are giving it the same attention in countries other than the United States. Indeed, you need look no farther than across the border to the north to Canada to see Facebook and Google taking very different approaches to the responsibility that national legislators and regulators say they should take on. In this tally, Facebook gains a point. Google loses a point.

If you’re not part of the solution

Facebook’s local news support project, Today In, underlines the news deserts that have been created by the diminution out of the display ad economy that local newspapers relied on. And in doing so, it drives home that the social and search platforms efforts to “support” journalism are not adequately addressing the problems they have created. It’s time for radically different thinking.

Gini is on holiday this week. So, Joe and Martin are alone together.

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It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Inside PR 541: Gain a Point. Lose a Point. by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

When “Private” doesn’t yield “Privacy” – Inside PR 540

• • Show Notes

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Is Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”

One more thing: Thank you to Emma Haddad for including Inside PR in her list of podcasts PR pros should listen to.

Linkworthy

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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When “Private” doesn’t lead to “Privacy” – Inside PR 540 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Google takes a pass on election advertising in Canada – IPR 539

• • Show Notes

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Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.

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We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Google Takes a Pass on Election Advertising in Canada – Inside PR 539 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Roger McNamee is Zucked – IPR 538

• • Show Notes

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This week, we take a deep dive into Roger McNamee‘s Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws light on questions of responsibility and accountability. And while it pulls no punches, it also presents a vision of what might be done to create a healthier relationship between the giant entities that dominate search, social and tech.

This should be a a must-read for anyone who deals with social media and search, with marketing and online advertising, with community building.

Also, on this week’s show, we pay tribute to Shel Holtz and Neville Hobson’s FIR Podcast, which just hit the 1,000 episode mark. Sometimes weekly, sometimes biweekly and now monthly, Shel and Neville are the seminal PR podcasters. And they’re still going strong and providing insight that we can’t do without. Keep it up guys.

Finally, a shoutout to Martin on the completion of an important milestone. Huzzah Martin!

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Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Roger McNamee is Zucked – Inside PR 538 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.