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This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth conversation about PR accreditation.

00:25 Dave opens the show.

00:54 Dave introduces this week’s topic: Accreditation in the world of PR and the two major organizations that grant it.

01:44 Martin gives a quick 101 on the Canadian Public Relations Society APR designation, which he describes as similar, but not quite identical to the accreditation of the Public Relations Society of America.

06:05 Terry opens a discussion about the value of PR accreditation.

17:01 Terry discusses his interest in Edward Bernays and how he first learned about him while listening to the CBC’s radio show The Age of Persuasion, hosted by Terry O’Reilly.

18:24 Martin talks about James Grunig, a communications theorist, who has developed 4 major models of public relations.

19:40 Terry discusses the application requirements for the IABC’s ABC accreditation and compares it to the requirements of the CPRS program to pursue an APR.

21:30 Martin mentions that he and his fellow accreditation committee co-chair at the CPRS, Vince Power, act as facilitators of study groups for those who are pursuing their APR.

25:57 Terry thanks Shel Holtz for suggesting that a discussion of the APR should include comments about the IABC’s ABC accreditation.

26:29 Housekeeping note: Terry thanks Janna Guberman for loyally producing Inside PR these past few months and notes that the producer’s torch has been passed on to Sarah Laister.

27:14 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.