Inside PR 388: The Evolution of Media and Media Relations

• • PR

Subscribe: Apple Podcasts | Android | RSS

While I was in the air for the recording of this podcast, the conversation Martin Waxman and I had about the layoffs at The New York Times launched the conversation he and Joe Thornley had today.

While it’s a focus on Canadian media, it shows a very interesting trend: There is an ongoing march of media consolidation, which could very well continue to affect the way communications professionals—particularly those who focus on media relations—do their jobs.

In the news, Post Media acquired Sun Media and they are suddenly the largest print publication in Canada. Martin suspects they have 100% media market in cities such as Ottawa and Vancouver. While they’ve said there won’t be layoffs, we surmise they don’t really need multiple news bureaus in every city so it’ll be interesting to see what happens.

There continues to be a consolidation of newsrooms and the disappearance of beats—PR pros today outweigh journalists four to one—which means we have to continue to evolve.

And speaking of evolution, Martin and Joe spoke to an interesting tactic Jesse Brown is taking with Canadaland.

For those of you who don’t know (I didn’t), Jesse Brown was an early podcaster with Search Engine. A couple of years ago, he turned that into Canadaland, which is a media watchdog of sorts.

He has broken big stories, such as the policy the CBC had that allowed Peter Mansbridge to be on the news every night and also get paid to speak at events for organizations that were in the news. Because of the Canadaland investigation, the CBC changed their policy.

But Jesse is facing something many content producers face and that is he’s not being paid to spend the necessary time to break news like this. So he has asked his supporters to become patrons of sorts…and it’s working!

Martin and Joe wonder if this could be a new trend, particularly for brand-new content producers.

What do you think?

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.

Inside PR #191 – Wednesday, February 10, 2010

• • 30, Inside PR, News, Podcamp Toronto, PR, Show Notes, social media

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave and Martin discuss the decline of blogging amongst young adults.

00:31 Terry opens the show.

1:00 Announcements:  Third Tuesday is coming up on Feb. 23 at the Berkeley Heritage Event Venue with Mitch Joel!  Also, Joe Thornley’s new vidcast, SocialMediators, launched this week. Check it out!

02:44 Martin reminds us that Inside PR will be recording live at Podcamp 2010.

03:04 Terry opens a discussion stemming from an article he read about the decline of blogging amongst young adults.

14:20 Martin starts the -30- segment.

19:11 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #156 – Wednesday, March 25, 2009

• • Agency Life, Comments, Inside PR, PR, social media

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman look back over the past three years of Inside PR, discuss the future of social media and welcome three listener comments.

00:28 Dave opens the show.

01:20 Terry introduces the Inside PR anniversary show clips from Episodes 1, 52 and 104.

03:53 Episode #1 clip starts.

05:46 Episode #52 clip starts.

08:20 Episode #104 clip starts.

11:11 Terry, Dave and Martin discuss the show clips and how the show has evolved in the past three years.

13:17 Terry reflects on the change in the concept of transparency and authenticity in the world of PR over the past few years.

18:18 Dave opens the question of whether or not first-mover advantage is one of the most important factors in social media.

19:07 Dave makes note of the fact that most Inside PR subscribers also listen to other PR podcasts, such as For Immediate Release and Six Pixels of Seperation.

22:18 Terry notes that while podcasts have not grown in popularity as quickly as he thought they might, many mainstream media outlets, such as the CBC and NPR, provide content in podcast form.

24:25 Dave mentions the difficulty that amatuer podcasters have in competing with mainstream podcasts hosted by people like Bill Maher and Adam Carolla.

26:42 Terry introduces a comment from Sallie Goetsch, founder of The Podcast Asylum.

27:21 Terry introduces a question from Kalene Morgan, a PR professor at Humber College.

31:55 Terry welcomes the final comment from Alison Farbar, who was introduced to Inside PR by Shel Holtz.

34:00 Terry asks Dave and Martin for their thoughts on how an individual can make the transition from the client side of PR to the agency side.

39:01 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #134 – Wednesday, October 22, 2008

• • gary schlee, Inside PR, Media relations, PR, Show Notes, social media

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones and Martin Waxman discuss how to go about obtaining media and/or PR publicity as a small business.

Show Notes

00:26 Martin opens the show.

01:29 Martin mentions that Talk is Cheap, Centennial College‘s unconference is back in Toronto on November 12 and Inside PR will be recording a show at the conference in front of an audience.

02:31 Dave mentions Gary Schlee, who used to run the Talk is Cheap program.

07:53 Dave discusses the wiki he set up: socialmediacasestudies.wetpaint.com.

08:05 Dave mentions Peter Kim and his blog, with a list of (originally) 234 social media marketing examples and how it gave him the idea for his wiki.

09:39 Dave mentions people such as Maggie Fox at Social Media Group and Kate Trgovac who have provided social media marketing examples and links in the right way.

11:00 Martin talks to blogger relations.

11:16 Dave talks to blogger relations.

13:16 Dave gives a hat tip to Peter Kim and Dave Fleet. Dave started the Social Media Training Wiki on Wet Paint last year.

14:10 Martin introduces the show topic: How to go about obtaining media and/or PR publicity as a small business.

15:55 Dave mentions that you have to ask yourself if you are “F.B.O.” (the First, Best or Only). You have to ask yourself what your story is and how you are unique.

20:20 Martin discusses how to reach the people you want to reach (such as media people).

24:46 Dave discusses having modest expectations.

26:49 Dave mentions Mabel’s Labels, a company started by two women, that makes very durable labels for kids clothes, and how their mention on The View created word-of-mouth popularity for them.

28:10 Martin talks about trends.

30:17 Dave mentions the CBC show Dragon’s Den, where people come in and pitch their business ideas to potential investors.

31:45 Dave discusses another good idea to getting media/PR publicity; getting in touch with someone in the industry.

32:54 Dave summarizes the five ways small business can get publicity for themselves: 1) Figure out what your story is 2) Who do you want to reach? 3) Refine your pitch 4) Have modest expectations 5) Learn and recalibrate.

33: 39 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.