Inside PR 508: Gini Dietrich wrote the book. So don’t be surprised that she follows it in real life.

• • Show Notes

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On this week’s podcast, Gini Dietrich gives a textbook demonstration of how to start a podcast, we look at one important element of success in managing distributed workforces, and we look at the marketing and advertising hangover from the implementation of GDPR. All this, and news from the CPRS Annual Conference.

Gini’s podcast, Spin Sucks, launched with three episodes. We talk about Gini’s approach to packaging and launching the podcast, and how she hopes to use it to build the Spin Sucks community. Not surprisingly, there’s real method to Gini’s actions. A text book example of how to launch a new podcast.

We also talk about the trend to building geographically dispersed teams freed of the need to show up at the office each day. Automattic, the company behind WordPress, just celebrated their 15th anniversary. And they also gave up their last office. Automattic has built a business that lasts with a team that works from the space that works for then. We see this happening more and more in communications and marketing. But there’s one important lesson from Automattic’s experience. It is important to bring people together at key times.

We all had two years to prepare for GDPR. So, are you surprised that so many organizations were not prepared for its May 25 effective date? Well, it’s clear that many weren’t. It’s also clear that GDPR is having an impact on advertising, with significant drop offs in advertising volumes reported in days following its implementation.

Also, Martin is shares some of the discussions that stood out for him at this year’s CPRA Annual Conference in Charlottetown.

Linkworthy

The Spin Sucks podcast on iTunes

Automatic makes the distributed workforce work, Oliver Staley

A GDPR hangover for the publishing industry, Mathew Ingram

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

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Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.
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Inside PR 508 by Joseph Thornley Martin Waxman, Gini Dietrich 659777 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Inside PR 3.22: Looking at the year ahead

• • PR

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Well, it’s January 2013 and we thought we’d start the year with some upcoming projects and a list of the conferences we’re planning to attend.

Projects:

Gini’s writing her second book, aptly titled Spin Sucks: The Book. It’s about the general perception that PR is made up of a bunch of spin doctors and what we can do to restore the industry’s reputation and perform our jobs ethically and honestly. In other words: how to ‘Fight Against Destructive Spin’.

Joe and the Thornley Fallis team are working on an ebook entitled, The User’s Guide to Social Media Listening and Engagement Tools, a marketing and communications industry resource. Twenty-two platforms will be reviewed and rated and individual sections will be published as blog posts.

Martin mentions he’s gearing up for the new University of Toronto School of Continuing Studies Digital Strategy and Communications Management Certificate program. The first class, a Foundations course, starts on January 23 and is almost full. Future plans include offering the Certificate courses online. Stay tuned…

And speaking of online courses, Gini is one of the presenters in the Content Success Summit presented by Social Media Examiner.  And Joe and Shel Holtz are offering an Integrated Social Media Course through IABC beginning on January 17.

Conferences we’re looking forward to/speaking at:

BlogH.O.T., March 25 to 27, Los Angeles

PRSA Western District Conference, April 18 to 20, Phoenix

Ragan 22nd Annual Corporate Communicators Conference, April 29 to May 1, Chicago

Mesh conference, May 15 and 16, Toronto

PRSA Counselors Academy Conference, June 9 to 11, Austin

CPRS National Conference, June 9 to 11, Ottawa

IABC 2013 World Conference, June 23 to 26, New York

PRSA Digital Impact, June 27 and 28, New York

PRSA International Conference, October 26 to 29, Philadelphia

There are lots more places to learn and keep your digital and social media skills finely tuned.  We’d love to hear about what you’re looking forward to.

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Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine Simpson.

Inside PR 2.79: Defining PR & Divining Google+

• • PR

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Gini Dietrich, Martin Waxman and Joseph Thornley talk about the PRSA’s initiative to develop a new definition of public relations on this week’s Inside PR.

The PRSA’s current definition: “Public relations helps an organization and its publics adapt mutually to each other.” The public is invited to suggest the elements of a new definition using a ” fill in the blanks”  form on the PRSA Website.

Joe isn’t sure that the PRSA’s “fill in the blanks” crowd-sourcing approach will yield the type of definition that truly reflects the enhanced role of PR in the era of social media.

Gini Dietrich suggests that whatever definition is adopted, it will only be useful if it can be readily understood by the general public. And she believes that right now most people believe that PR amounts to little more than media relations.

Martin argues that the public relations profession should define itself through the lense applied by Jeff Jarvis when he asserts that “In a world of publicness which allows us to connect to each other, to information to actions and to transactions, links, i.e. linking up, help us organize new societies and redefine our publics.”

Also in this week’s podcast, we continue to experiment with Google+. Gini Dietrich has set up the Spin Sucks page on Google+. Take a look at it and let her know what you think of it.

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We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Inside PR 2.46 – Happy Birthday Twitter!

• • social media, Twitter

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It’s no surprise, if you spend any time on Twitter, that they celebrated their fifth birthday on Monday.

Yes, on March 21, 2006, co-founder Jack Dorsey sent his first tweet. And, according to Martin Waxman, they are “officially a toddler. They can walk and talk and are past their terrible twos.” It seems incredible that it’s only been five years, but also amazing that it has been that long.

A few interesting statistics:

  • It took three years, two months, and one day for Twitter to reach one billion tweets. Then it took one week to reach another billion.
  • There were 465 tweets per second when Michael Jackson died last June, but the current record is 6,939 tweets per second.
  • A year ago, the average number of tweets sent in a day were 50 million. Yet last month there were 140 million tweets per day and 177 million just last week.

But, on their fifth birthday, they’re changing their terms of service because they have to make some money. And, in the process, they’ve turned away the developer community who helped them get as large as they are.

Alexandra Samuel said it best in her Harvard Business Review blog.

So as Twitter locks the door, some geeks somewhere are coming up with a new idea that will fill the void. This infinitely more flexible and risk-embracing startup will explode onto the social media scene with the next thing, or maybe even the Next Big Thing. And then sometime in 2015, it, too, will trade in creative chaos for business sense.

And, perhaps what Dave Winer, the father of podcasting and RSS feeds, has in mind with his new Minimal Blogging Tool that allows us to keep our content on our own servers. It allows us to push that content wherever we need to to reach our audiences, but we own it so it can’t be affected when the social networks change their terms of service.

Additionally you’ll hear in this week’s podcast:

  • Springtime in Gov 2.0 in that Canada is finally joining Australia, the U.K., and the States in the social and the open movement;
  • Third Tuesday this month is the best (and misses) of SXSW;
  • The “Dear CEO” eBook has been published and can be found at Spin Sucks;
  • The New York Times is charging for content; and
  • Martin talks about what he’ll receive as immediate past president of CPRS, come June.

We’d love to get your thoughts on Twitter’s birthday or any of the other topics we discuss this week.

Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.19 – Wednesday, September 8, 2010

• • Agency Life, Inside PR, measurement, PR, Shownotes, Summer Archives

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe discuss Terry Fallis‘ new book, The High Road, why measurement matters to Third Tuesday and how to deal when employees leave.

0:24 Martin opens the show.

1:00 Martin announces that Terry’s new book, The High Road, will be launching today!

1:44 Joe adds that if you pick it up, to do so in the e-book form.

4:33 Third Tuesday Toronto is kicking off it’s 5th season will a full-day conference, Third Tuesday Measurement Matters.

7:03 Gini mentions she recently saw Tony Hsieh from Zappos speak.

8:20 Martin introduces this week’s topic: how to deal with an employee leaving. He shares his story about his business partner, Louise Armstrong, making an exit from PR.

12:03: Joe asks Gini if she’s lost a main partner before.

13:40: Joe shares his perspective.

23:19 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.08 – Wednesday, June 16, 2010

• • Comments, Inside PR, Shownotes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss trends in social media.

0:30 Martin opens the show.

2:10 Martin mentions that Joe was unable to join them this week, and that they are presenting at the CPRS Conference in Regina, Saskatchewan.

3:10 Martin addresses listener comments from last week, the first from Ed Lee, congratulating Martin on the merger.

4:08 The second listener comment comes from Rob Jeanveau about the jeans issue that Gini brought up last week.

7:01 Martin introduces this week’s topic: 5 social media trends. He kicks off the discussion with the first trend, video.

10:00 Martin introduces the next trend: search.

13:42 Martin and Gini discuss the next trend: location based applications.

16:30 The next trend discussed is mobile payment applications.

18:58 Gini discusses the importance of the last trend, social media policies.

22:00 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR #168 – Wednesday, June 17, 2009

• • Agency Life, canadian podcasting, Inside PR, PR, social media

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This week on Inside PR Terry Fallis and Martin Waxman discuss the top 5 questions any company should ask a PR agency regarding social media when they are shopping around for a firm.

00:27 Terry opens the show.

01:21 Martin tells us about his travels to the Counselors Academy conference and the CPRS annual conference in Vancouver.

07:36 Martin introduces this week’s topic: What are some of the questions a client can ask a PR agency in order to gauge whether or not they have a strong handle on social media practices?

08:08 The first question is: How active is the agency and its employees in the social media world?  For example, are they using Twitter?  Do they blog?

11:39 Terry asks the next question: What social media projects or case studies has the agency already accomplished?

14:25 Martin asks the third question: According to the agency, what are the governing principles of social media?

19:25 The fourth question is: How do you monitor social media and what kind of response do you get back?  Do you use Google Alerts or Technorati?

23:45: Finally, how does your company fit with the agency?  Does the relationship feel right?

26:10 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #167 – Wednesday, June 10, 2009

• • Agency Life, Comments, Inside PR, measurement, Media relations, New Business Development, PR, social media, Uncategorized

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This week on Inside PR Terry Fallis and David Jones discuss how public relations changes during the summer season and welcome a listener comment.  Martin Waxman reports from Vancouver.

00:26 Terry opens the show.

02:25 Dave mentions the now famous Billy Bob Thornton interview with Jian Ghomeshi.

03:11 Terry welcomes a comment from Felipe Mangabeira of FirstCom Communications in Sao Paulo, Brazil.

04:30 Terry opens a discussion about how public/media relations changes during the summer season.

13:00 Terry introduces Martin, reporting from the CPRS conference in Vancouver.

15:11 After a brief run-down of some of the events at the conference, Martin introduces the interview segments with Julie Szabo and Darren Barefoot of Capulet Communications, Terry Flynn of McMaster University and Paul Mylrea of the Global Alliance for Public Relations and Communications Management.

28:40 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #162 – Wednesday, May 6, 2009

• • Agency Life, Comments, Inside PR, Media relations, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR we listen to a live recording of the CPRS Toronto Web 2.0 PR panel with Martin Waxman moderating.

00:44 Martin opens the show.

01:05 Welcoming comments from Lawrence Stevenson, president of CPRS Toronto.

01:24 Lawrence introduces the evening’s co-chair, Alison Reed.

01:40 Alison introduces the moderator for the evening, Martin Waxman.

04:09 Martin introduces the discussion panelists: Kate Trgovac, Ed Lee, Keith McArthur, David Jones and Lisa Leung.

07:22 The discussion begins with the first question for the panel coming from Martin: What would your definition of social media be?

17:55 Martin asks the panel if they think social media could replace television or water cooler chats as the first place people gather socially.

27:09 Martin welcomes a question from Lawrence Stevenson off the live Twitter feed.

34:59 Martin asks a question from the live Twitter feed: What do you think the first social media tool is?

38:37 Final question from the Twitter feed: How do you measure the success of a social media campaign?

43:50 Show closes.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #160 – Wednesday, April 22, 2009

• • Agency Life, Comments, Inside PR, Media relations, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome questions and comments from listeners and discuss the role of customer service in public relations.

00:26 Terry opens the show.

01:19 Terry welcomes a question from Daniel D.

09:15 Martin tells us the short version of how Palette PR got its name.

12:36 Dave introduces another question from Ian Ross, former president of the CPRS Toronto Chapter.

14:18 Terry, Dave and Martin have an in-depth discussion about the role customer service plays on the agency side of public relations.

25:10 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.