Inside PR #159 – Wednesday, April 15, 2009

• • Agency Life, Comments, Inside PR, PR, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome questions and comments from listeners and discuss the topics that are brought up.

00:26 Dave opens the show.

01:23 Martin tells us this week’s show will be a “comment round-up”  and welcomes the first comment from Julie Rusciolelli.

03:44 Terry mentions what a wonderful time he had at the CPRS Pinnacle Awards Dinner (Hamilton Branch) and gives a shout-out to all the new Inside PR subscribers he met there.

05:09 Martin mentions that the CPRS Toronto Ace Awards are coming up on April 21st.

06:54 Dave introduces an audio comment from Deborah Zanke in response to a question asked by Crystal Klippenstein regarding the role of PR in the non-profit sector.

12:22 Terry comments on the importance of balancing promotion and protection when working with non-profit organizations.

13:30 Dave mentions that the Canadian founder of War Child is tweeting from a war zone in Africa and that it’s an excellent example of how non-profit organizations are embracing social media.

16:42 Terry introduces another audio comment from Barbara Nixon.

21:09 Dave, Terry and Martin discuss whether or not portfolios are important when applying for a job in public relations.

27:01 Dave, Terry and Martin all agree that having a blog can be a major asset when applying for jobs in the PR world.

29:25 Terry closes the show.

Production Note: This week’s rejoinder is courtesy of Grizzly’s Growls Podcast.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #158 – Wednesday, April 8, 2009

• • Agency Life, Inside PR, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss all things Twitter.

00:27 Terry opens the show.

01:22 Terry announces that he spoke at the Canadian Public Relations Society (Hamilton Branch) Pinnacle Awards dinner last night.

02:12 Terry mentions the immense amount of major media coverage Twitter has received in the past month.

03:22 Terry introduces the show topic for this week: the “usability” or pros and cons of Twitter on the agency and client side of public relations.

04:07 Dave and Marin have an in-depth discussion about how they use Twitter and what they like, or don’t like, about the tool.

18:02 Dave discusses the etiquette of following and being followed on Twitter.

20:55 Martin suggests that a tipping point with Twitter usage may be when a user goes from using the Twitter.com interface to using an application like Tweetdeck or Twirl.

24:49 Terry shifts the conversation to a discussion of how some organizations are using Twitter, with examples of how Twitter can work for the clients of PR agencies.

32:49 Dave talks about how successful Twitter can be at building professional relationships, citing his relationship to Antonia Zerbisias as an example.

34:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #157 – Wednesday, April 1, 2009

• • Agency Life, Awards, Comments, Inside PR, PR

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones and Martin Waxman discuss awards season in the PR world and welcome comments from listeners.

00:28 Dave opens the show.

01:03 Martin welcomes a comment from Crystal Klippenstein, regarding the role of PR practioners in the non-profit sector.

03:15 Dave welcomes a comment from Karen Ashley, regarding the old Inside PR segment, Inside PRoper English.

06:07 Dave introduces this week’s topic: awards season in the world of PR, specifically the IABC awards and the CPRS awards.

10:14 Dave and Martin discuss the common weak points they have encountered within award submission packages.

13:17 Dave and Martin both agree the more specific your objectives are, the more likely your award submission is likely to stand out.

16:40 Dave opens a discussion about the reasons PR agencies enter their work for awards.

20:43 Dave thinks that creating a nicer looking award and a more exciting award ceremony are key to chalking up more interest in submitting for consideration.

23:51 Dave sums up the top three reasons most PR agencies enter themselves for award consideration.

26:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #154 – Wednesday, March 11, 2009

• • Agency Life, Ethics, Inside PR, PR, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth conversation about PR accreditation.

00:25 Dave opens the show.

00:54 Dave introduces this week’s topic: Accreditation in the world of PR and the two major organizations that grant it.

01:44 Martin gives a quick 101 on the Canadian Public Relations Society APR designation, which he describes as similar, but not quite identical to the accreditation of the Public Relations Society of America.

06:05 Terry opens a discussion about the value of PR accreditation.

17:01 Terry discusses his interest in Edward Bernays and how he first learned about him while listening to the CBC’s radio show The Age of Persuasion, hosted by Terry O’Reilly.

18:24 Martin talks about James Grunig, a communications theorist, who has developed 4 major models of public relations.

19:40 Terry discusses the application requirements for the IABC’s ABC accreditation and compares it to the requirements of the CPRS program to pursue an APR.

21:30 Martin mentions that he and his fellow accreditation committee co-chair at the CPRS, Vince Power, act as facilitators of study groups for those who are pursuing their APR.

25:57 Terry thanks Shel Holtz for suggesting that a discussion of the APR should include comments about the IABC’s ABC accreditation.

26:29 Housekeeping note: Terry thanks Janna Guberman for loyally producing Inside PR these past few months and notes that the producer’s torch has been passed on to Sarah Laister.

27:14 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #119 – Wednesday, July 9, 2008

• • Agency Life, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss training and how PR agencies are keeping their staff up to date.

Show Notes

00:34 Dave opens the show.

02:38 Julie introduces the main topic: Training and what PR agencies are doing to keep their staff up to date.

03:40 Martin talks about something Palette PR has been doing. He references a lunch and learn their team will be having with Parker Mason of CNW Group. Parker was Martin’s CPRS Mentee.

05:14 Dave opens talks about the demand for training.

05:57 Julie talks about training credits and end of year training activities. She references Rogen training courses.

08:53 Dave talks about training at Hill and Knowlton where they carry out formal and informal training sessions including Lunch and Learns.

13:19 Julie talks to the three reasons people stay in a firm: growth and learning, fun and money.

13:42 Martin talks about staying at a job out of fear of change and complacency.

14:31 Martin and Julie discuss their thoughts on the APR accreditation.

17:24 Julie talks about IABC and CPRS.

18:43 Dave introduces the discussion on budgeting for training.

22:56 Julie opens the talks on mentoring.

34:08 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #110 – Tuesday, May 6, 2008

• • Awards, canadian podcasting, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry’s BIG WIN, character blogs and social media’s impact on public relations.

Show Notes

00:25 Dave introduces the Show

01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley

02:45 Dave mentions Terry’s BIG WIN!

03:51 Terry tells us about winning the Leacock Medal for Humour

References:

Terry’s Website – Home of the Best Laid Plans

The News Release

Link to CBC.ca’s Ontario Today Archives

Buy The Best Laid Plans Online

Amazon.com

Amazon.ca
chapters.indigo.ca

About PLR

08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster’s Across Boarders, Mark Blevis and Bob Goyetche

09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree

11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight’s blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel

An episode of Jiminy Glick

18:13 Dave introduces the topic of social media’s impact on public relations

27:59 Terry Wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace