Inside PR Special Edition – Repeat of Inside PR #1 – Wednesday, April 21, 2010

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin introduces Terry and Dave‘s very first episode of Inside PR from April 3, 2006.

0:26 Martin introduces this special episode of Inside PR.

Inside PR #1

2:56 Terry opens the podcast; explains what the show is all about

4:20 Terry shouts out to Shel Holtz and Neville Hobson as their inspiration thanks to FIR

4:35 Dave puts the call out for comments from listeners by waxmail or e-mail at [email protected]

5:30 What the podcast is not; not about egos or our firm or its clients; when/if we do mention clients, it will be in context and with full disclosure

6:30 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview

8:56 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters

17:12 Dave talks about the upcoming mesh conference (2006) in Toronto and Steve Rubel’s participation

25:12 A new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences

35:55 Feedback, comments and requests to be interviewed are welcome; reminder of the [email protected] address and the Inside PR blog

37:17 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)

37:57 Martin closes the show and announces that he’ll be back next week with a new episode and new hosts.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR #200 – Wednesday, April 14, 2010

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Terry and Dave talk about the history of Inside PR and reminisce about the last four years of the show.

00:24 Terry opens the show.

00:55 Terry announces that this will be his and Dave’s last episode of Inside PR. Martin will be continuing Inside PR with new co-hosts.

02:43 Terry suggests that they discuss things that happened on the show over the course of 200 episodes.

04:12 Dave and Terry talk about recording the very first episode of Inside PR.

08:08 Terry mentions that Shel Holtz and Neville Hobson of For Immediate Release were an inspiration to Inside PR and that FIR helped shape the show.

12:09 Terry, Dave and Martin thank Chris Clarke, Kyra Alysworth, Samantha Lovelace, Janna Guberman and Sarah Laister for producing the show over the past four years.

14:09 Terry recalls the Inside PR blooper reel put together by Chris Clarke.

18:18 Martin kicks off the -30- segment.

23:20 Terry closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR #189 – Wednesday, January 27, 2010

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR, Terry Fallis and Martin Waxman welcome listener comments and discuss the future of newswires.

00:29 Terry opens the show.

00:50 Terry and Martin wish Dave Jones a Happy Robbie Burns Day AND a Happy Birthday!

02:22 Terry introduces a comment from Eden Spodek, one of the organizers of Podcamp Toronto 2010.

04:02 Terry reads a comment from Ben Hennessey.

07:50 Terry introduces a third comment from Rob Jeanveau, which also leads to this week’s topic: What does the future hold for newswires?

17:57 Terry kicks off the -30- segment.

21:53 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR Summer Archives #3 – Wednesday, July 15, 2009

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week is the vacation edition. With both of them on vacation, Terry and David recorded this edition early. This week, they discuss how they got into the PR business.

Show Notes

00:30 David introduces the show.

01:30 Terry and David are on vacation – this is the vacation edition.

02:15 Terry says that he and David will discuss how they made their careers in PR. Neither intended to work in PR until they were actually working in it.

26:00 Inside PRoper English: check back next week!

26:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #149 – Wednesday, February 4, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss Todd Defren‘s post “Don’t Fire Your Agency for Performance (Before Reading This)” and welcome a comment from Sheldon Levine.

00:28 Dave opens the show.

01:09 Dave mentions that Third Tuesday Toronto is taking place on Tuesday February 17. The guest speaker is Carol Leaman, the CEO of AideRSS, the company behind PostRank.

02:18 Dave mentions that Leona Hobbs, who formally worked at Tucows, has accepted a position at Social Media Group as Director of Communications.

03:15 Terry introduces a comment from Sheldon Levine, a student at Seneca College, on IPR #147.

05:05 Terry notes that they will be doing a live recording of Inside PR at Podcamp Toronto which is taking place Feb 21st and 22nd at Ryerson University.

07:58 Martin mentions that he is the APR co-chair for Toronto.

09:05 Martin introduces the topic of discussion: Todd Defren‘s post “Don’t Fire Your Agency for Performance (Before Reading This)“.

20:22 Dave mentions some ways to make sure the agency/team is performing up to expectations.

23:00 Terry mentions the importance of checking in with your clients.

28:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #108 – Tuesday, April 22, 2008

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave Jones, Martin Waxman and Julie Rusciolelli discuss when to and how to fire a client and welcome a comment from Joseph Thornley, continuing the ethics discussion.

Keith McArthur and Terry Fallis were unable to join the IPR gang this evening.

Show Notes

00:34 Dave introduces the show

01:35 Joseph Thornley leaves a comment discussing the low repute of PR practitioners and PR ethics.

03:56 Martin references The Sweet Smell of Success

04:10 Julie introduces the topic of Firing a Client

04:40 Julie goes over the four warning signs that you may have to fire your client:

1. Chemistry has gone flat 2. Unreasonable demands 3. ROI 4. Abusive Behavior

The IPR Panel discusses their experiences relating to firing clients

27:27 Dave asks the question: “How do you fire a client?”

28:43 Martin Mentions the word compunction

31:00 Dave concludes the show

Our Theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode of Inside PR was produced by Samantha Lovelace.