Inside PR 3.06: Two Silver Anvil awards about giving back to the community

• • PR

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As we continue our special summer series of interviews, this week we feature two interviews from the Silver Anvil Awards, or as Gini likes to call them, the Oscars for the PR industry.

First we talk with Jay Winuk from the non-profit organization MyGoodDeed. Jay shares his story of the birth of 911 day, a national day of service to commemorate and remember those who perished on September 11, 2001.

9/11 Day is the international non-profit movement to observe September 11 every year as a day of charitable service and doing good deeds. It was created soon after 9/11 to provide a positive way to forever remember and pay tribute to the 9/11 victims, honor those that rose in service in response to the attacks, and remind people of the importance of working more closely together in peace to improve our world. Today millions participate annually by taking time out on 9/11 to help others in need, in their own way.

Then, we talk with Taryn Sullivan from Edelman in Atlanta and The Gateway Center about their award winning submission called Home is Where the GIFT is. Atlanta’s nonprofit Gateway Center, which battles chronic homelessness by providing services and self-sufficiency skills, asked Edelman to secure media coverage of a $32,000 gift from the Atlanta Downtown Improvement District publicprivate partnership. The agency did much more than that by executing a program that drove $70,000 in donations, contributed to securing 54,200 homes for the homeless, and established sustainable relationships to continue generating support.

That is all for now, until next week!

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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine Simpson.

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Inside PR 2.64: PR and the Murdoch Affair

• • PR

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Jeff Jarvis unloaded a real roundhouse on PR and the News of the World affair and Rupert Murdoch’s appearance in front of Parliament.

The blog post discusses how coached Murdoch seemed during his appearance and how he completely missed transparency in his answers.

Joe Thornley, Martin Waxman, and Gini Dietrich set the stage for PR and the Murdoch affair and discuss who we, as PR professionals, are responsible to.

It’s an interesting topic, to begin with, because it seems impossible for people to disconnect how we (as a generalization) feel about a personality and the reality of what’s really going on. How the news media portrays a man and how we, as a society, condem him for something his employees he did.

But we all agree that, as leaders, it’s our jobs to take responsibility for the mistakes our employees make…even if we weren’t aware they were going on. The communication is something such as, “I don’t condone what my employees did. I take responsibility for their actions. And this is what I’m going to do about it.”

The conversation then turns to true PR, just like marketing, should be in the best interest of the customer. Not in the best interest of the company. Not in the best interest of the stakeholders. Not in the best interest of the employees. But in the best interest of the customer.

We all need to ask ourselves: Are we helping our clients spin a story (as you know, Spin Sucks) that makes them look better or are we helping them effectively communicate with their customers?

And the last point was one raised first by David Weinberger where he says:

If I were Edelman PR, I would probably agree to take on NewsCorp, but only if I were satisfied to a reasonable degree (yes, them’s fudge words) that NewsCorp was ready to tell the truth. (Clients do lie to their PR companies. The first time Edelman catches NewsCorp lying to them, Edelman should quite publicly drop them.)

From there we discuss how our jobs, as PR professionals, is to be there for the public interest and to tell the truth.

Joe raises the question of hubris of the super rich. He wonders, aloud, if they feel like they’re above the law and don’t have to be honest with anyone, including their agency.

All three of us hope that is the case with Rupert Murdoch. We hope the industry isn’t shady enough that our peers would suggest their client lie and blame his or her employees without taking any responsibility. But maybe we’re all really naive.

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Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Inside PR #176 – Wednesday, October 28, 2009

• • 30, 4Qs, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about PR and advertising based on their interview with Steve Rubel.

00:26 Terry opens the show.

01:27 Dave introduces this week’s 4Q segment with Edelman’s Steve Rubel.

05:52 Dave, Terry and Martin have a lengthy discussion stemming from Steve Rubel’s responses to the 4Q’s.

19:56 Terry introduces the -30- segment.

23:08 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #133 – Wednesday, October 15, 2008

• • Inside PR, Media relations, News, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and David Jones continue to discuss the coverage of the current economic situation and how it relates to PR and media in Canada.

Show Notes

00:26 Dave opens the show.

01:56 Terry mentions the WKRP episode that featured the Thanksgiving “Turkey Drop”.

03:35 Dave mentions that the comment line for Inside PR is no longer being used. However if you would like to leave a comment you can record one and send it into [email protected].

04:10 Dave introduces the show topic: The coverage of the current economic situation and how it relates to PR and media in Canada.

07:10 Dave mentions that bigger PR agencies such as Hill & Knowlton, Edelman, Weber Shandwick and Burson-Marsteller are better equipped to handle economic downturns.

08:25 Terry talks about the importance of having a balance of clients in agencies.

09:00 Terry mentions that start-up companies are a little more anxious in these times.

09:33 Terry mentions a blog post on this by Todd Defren of the PR Squared blog.

12:52 Terry reads a line from Todd’s post, quoted from an article in the Harvard Business Review.

17:02 Terry mentions other things agencies can do in the current economic situation: No big investments, but continued marketing efforts.

23:19 Dave mentions the importance of putting your agency on the digital map, now, if possible.

29:08 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.