Eric Schwartzman — Inside PR

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PRSA’s Digital impact conference is happening in New York April 2 and 3 and we’re pleased to announce Inside PR is the official podcaster.
Martin talked with Eric Schwartzman, digital marketing consultant, entrepreneur, author, podcaster and founder/co-chair of Digital Impact about this year’s program. Now in its fourth year, the sold-out event is designed for PR professionals, marketing communicators, speechwriters and even entrepreneurs who are trying to integrate social into their strategy. Its focus is earned media through social communications and it’s tailored to the PR community.

This year’s keynote lineup features:

Caryn Marooney, vice president technology innovations, Facebook, talking about How to Thrive in a Connected World.
Matthias Lufkens – chief communications person for the World Economic Forum in Davos, speaking about the Role of the Social Media Architect.
Timothy Jordan – one of the key developer advocates for Google+ presenting the business case for having a Google+ page.
Richard Binhammer – Dell’s director of social media and community discussing how to build in social networking across an entire enterprise and connecting employees to customers.

Other sessions include a panel on PR and Wikipedia and whether or not PR people should be allowed to make changes on pages they manage; a communications professor talking about copyright, trademark and what you are and aren’t allowed to share; and several sessions on understanding influence, which tie directly into this year’s theme, ‘Influence and Persuasion’.

You can follow the hashtag #PRSADIconf Twitter.

We’ll be recording interviews with some of the presenters and keynotes. And if you’re in New York, please drop by to say hi.

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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

We’re on the trade show of PRSA International Conference in Orlando talking with Eric Schwartzman – on a special joint episode with On the Record Online and Inside PR.

Like us, Eric also records his podcasts over Skype but prefers face to face interviews when he can. And he’s a veteran, who started in April 2005, just after For Immediate Release and around the same time Terry Fallis and David Jones began Inside PR.

Gini, Joe, Eric and I discuss the state of podcasting and Eric talks about his approach:

– He’s feature-oriented, as opposed to news focused, so his shows have a longer shelf-life.
– He continues podcasting because he likes to learn and finds when there’s a mic and recorder, he gets the best answers from experts.
– He sees which shows people love based on the stats, but doesn’t chase the audience; he does what interests him.
– He spends a good deal of time – about eight hours per episode – preparing, conducting interviews, editing and producing, writing and publishing show notes and publishing. It is a time commitment, but he gets nearly 1,000,000 downloads a year.

The discussion ends when a band starts up in the booth behind us.

Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.